Google BigQuery VS SAP BW
As of 30 October 2026, SAP BW is named by 632 companies and Google BigQuery by 2,715; Google BigQuery skews to companies under 200 people (48% vs 20%), SAP BW to companies over 1,000 (66% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google BigQuery's script and mail records show on hundreds of thousands of small sites, SAP BW rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google BigQuery: 2–200 employees
- 48%
- SAP BW: 2–200 employees
- 20%
- Google BigQuery: 1,000+ employees
- 26%
- SAP BW: 1,000+ employees
- 66%
- Postings per company, 90 days
- 3.1 · 3.7
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google BigQuery | share | SAP BW | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 42 | 2% | 2 | 0% | even |
| 2-10 employees | 218 | 8% | 17 | 3% | Google BigQuery |
| 11-50 employees | 439 | 16% | 45 | 7% | Google BigQuery |
| 51-200 employees | 651 | 24% | 63 | 10% | Google BigQuery |
| 201-500 employees | 393 | 14% | 45 | 7% | Google BigQuery |
| 501-1000 employees | 257 | 9% | 43 | 7% | Google BigQuery |
| 1001-5000 employees | 361 | 13% | 137 | 22% | SAP BW |
| 5001-10000 employees | 102 | 4% | 63 | 10% | SAP BW |
| 10,001+ employees | 252 | 9% | 217 | 34% | SAP BW |
| Segment | Google BigQuery | share | SAP BW | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 1,279 | 47% | 118 | 19% | Google BigQuery |
| Business & finance services | 582 | 21% | 63 | 10% | Google BigQuery |
| Media & content | 163 | 6% | 15 | 2% | Google BigQuery |
| Manufacturing & industry | 157 | 6% | 259 | 41% | SAP BW |
| Commerce & trade | 145 | 5% | 53 | 8% | SAP BW |
| Consumer services & leisure | 79 | 3% | 12 | 2% | even |
| Utilities & infrastructure | 62 | 2% | 34 | 5% | SAP BW |
| Health care | 60 | 2% | 12 | 2% | even |
| Public, community & associations | 45 | 2% | 12 | 2% | even |
| Property & construction | 42 | 2% | 13 | 2% | even |
| Hospitality & travel | 40 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | 35 | 1% | 10 | 2% | even |
| Automotive | – | – | 22 | 3% | outside top 12 |
| Segment | Google BigQuery | share | SAP BW | share | Leans |
|---|---|---|---|---|---|
| United States | 1,633 | 60% | 256 | 41% | Google BigQuery |
| United Kingdom | 240 | 9% | 31 | 5% | Google BigQuery |
| Germany | 114 | 4% | 141 | 22% | SAP BW |
| France | 111 | 4% | 19 | 3% | even |
| India | 59 | 2% | 10 | 2% | even |
| Canada | 52 | 2% | 9 | 1% | even |
| Brazil | 50 | 2% | – | – | outside top 12 |
| Netherlands | 43 | 2% | 16 | 3% | even |
| Sweden | 43 | 2% | – | – | outside top 12 |
| Australia | 42 | 2% | – | – | outside top 12 |
| Spain | 38 | 1% | – | – | outside top 12 |
| Poland | 30 | 1% | – | – | outside top 12 |
| Switzerland | – | – | 23 | 4% | outside top 12 |
| Austria | – | – | 18 | 3% | outside top 12 |
| Italy | – | – | 10 | 2% | outside top 12 |
| Denmark | – | – | 9 | 1% | outside top 12 |
| Belgium | – | – | 8 | 1% | outside top 12 |
| Segment | Google BigQuery | share | SAP BW | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 5,837 | 53% | 330 | 10% | Google BigQuery |
| Software engineering | 1,678 | 15% | 149 | 5% | Google BigQuery |
| IT operations & business systems | 610 | 6% | 1,330 | 41% | SAP BW |
| Marketing & communications | 389 | 4% | 15 | 0% | Google BigQuery |
| Sales | 294 | 3% | 73 | 2% | even |
| Product, program & project management | 258 | 2% | 158 | 5% | SAP BW |
| Finance & accounting | 175 | 2% | 480 | 15% | SAP BW |
| Logistics warehouse and transport | 134 | 1% | 90 | 3% | even |
| Engineering (non-software) | 87 | 1% | – | – | outside top 12 |
| Customer service & success | 74 | 1% | 15 | 0% | even |
| Business development & strategy | 45 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 44 | 0% | – | – | outside top 12 |
| General management & consulting | – | – | 36 | 1% | outside top 12 |
| Procurement and purchasing | – | – | 29 | 1% | outside top 12 |
| Administration & office | – | – | 13 | 0% | outside top 12 |
The companies behind each column
Companies using Google BigQuery →
Companies using SAP BW →
data warehouses olap ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP BW is named by 632 companies in job postings and Google BigQuery by 2,715; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/google-bigquery-vs-sap-bw)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google BigQuery vs SAP BW: questions
Which is more used, Google BigQuery or SAP BW?
By companies naming it in their own job postings, Google BigQuery (2,715) over SAP BW (632). By website-and-DNS footprint, SAP BW (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google BigQuery?
48% of Google BigQuery companies have 2 to 200 employees, against 20% for SAP BW. 26% of Google BigQuery companies have over 1,000 employees, against 66% for SAP BW.
Do companies run both?
0 companies name both in their postings, usually Google BigQuery in marketing and SAP BW in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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