Google Business Profile VS Google Search Console
As of 4 November 2026, Google Search Console is named by 2,430 companies and Google Business Profile by 454; Google Business Profile skews to companies under 200 people (58% vs 64%), Google Search Console to companies over 1,000 (13% vs 15%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Business Profile's script and mail records show on hundreds of thousands of small sites, Google Search Console rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Business Profile: 2–200 employees
- 58%
- Google Search Console: 2–200 employees
- 64%
- Google Business Profile: 1,000+ employees
- 15%
- Google Search Console: 1,000+ employees
- 13%
- Postings per company, 90 days
- 5.0 · 2.1
- Website or DNS footprint
- 0 · 10,019,857
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Business Profile | share | Google Search Console | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 33 | 7% | 141 | 6% | even |
| 2-10 employees | 89 | 20% | 421 | 17% | Google Business Profile |
| 11-50 employees | 91 | 20% | 664 | 27% | Google Search Console |
| 51-200 employees | 85 | 19% | 476 | 20% | even |
| 201-500 employees | 55 | 12% | 286 | 12% | even |
| 501-1000 employees | 35 | 8% | 125 | 5% | Google Business Profile |
| 1001-5000 employees | 32 | 7% | 180 | 7% | even |
| 5001-10000 employees | 14 | 3% | 46 | 2% | even |
| 10,001+ employees | 20 | 4% | 91 | 4% | even |
| Segment | Google Business Profile | share | Google Search Console | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 154 | 34% | 922 | 38% | Google Search Console |
| Technology & software | 65 | 14% | 649 | 27% | Google Search Console |
| Property & construction | 53 | 12% | 81 | 3% | Google Business Profile |
| Health care | 37 | 8% | 40 | 2% | Google Business Profile |
| Hospitality & travel | 34 | 7% | 39 | 2% | Google Business Profile |
| Consumer services & leisure | 32 | 7% | 126 | 5% | even |
| Commerce & trade | 21 | 5% | 131 | 5% | even |
| Manufacturing & industry | 18 | 4% | 137 | 6% | even |
| Automotive | 15 | 3% | 23 | 1% | Google Business Profile |
| Media & content | 10 | 2% | 192 | 8% | Google Search Console |
| Public, community & associations | 9 | 2% | 40 | 2% | even |
| Transport, logistics & rental | 3 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | – | – | 25 | 1% | outside top 12 |
| Segment | Google Business Profile | share | Google Search Console | share | Leans |
|---|---|---|---|---|---|
| United States | 258 | 57% | 1,029 | 42% | Google Business Profile |
| India | 46 | 10% | 222 | 9% | even |
| United Kingdom | 23 | 5% | 181 | 7% | Google Search Console |
| France | 21 | 5% | 78 | 3% | even |
| Canada | 17 | 4% | 63 | 3% | even |
| Germany | 17 | 4% | 168 | 7% | Google Search Console |
| United Arab Emirates | 9 | 2% | 34 | 1% | even |
| Australia | 9 | 2% | 40 | 2% | even |
| Brazil | 5 | 1% | – | – | outside top 12 |
| Singapore | 5 | 1% | – | – | outside top 12 |
| Spain | 3 | 1% | – | – | outside top 12 |
| Italy | 3 | 1% | 30 | 1% | even |
| Netherlands | – | – | 192 | 8% | outside top 12 |
| Poland | – | – | 45 | 2% | outside top 12 |
| Belgium | – | – | 27 | 1% | outside top 12 |
| Segment | Google Business Profile | share | Google Search Console | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 2,188 | 88% | 5,624 | 85% | Google Business Profile |
| Sales | 52 | 2% | 75 | 1% | even |
| Software engineering | 20 | 1% | 147 | 2% | even |
| Product, program & project management | 11 | 0% | 58 | 1% | even |
| Business development & strategy | 10 | 0% | 11 | 0% | even |
| Customer service & success | 10 | 0% | 42 | 1% | even |
| Skilled trades and field service | 10 | 0% | 9 | 0% | even |
| Unclassified | 9 | 0% | 31 | 0% | even |
| Design & UX | 7 | 0% | 10 | 0% | even |
| Administration & office | 6 | 0% | 5 | 0% | even |
| Real estate and property | 4 | 0% | 7 | 0% | even |
| Social care and community | 4 | 0% | 2 | 0% | even |
| Construction and civil | 3 | 0% | 1 | 0% | even |
| Education & training | 3 | 0% | 6 | 0% | even |
| Data & AI | 2 | 0% | 68 | 1% | even |
| Engineering (non-software) | 2 | 0% | 7 | 0% | even |
| General management & consulting | 2 | 0% | 6 | 0% | even |
| IT operations & business systems | 2 | 0% | 12 | 0% | even |
| Legal, compliance & risk | 2 | 0% | 4 | 0% | even |
| Logistics warehouse and transport | 2 | 0% | 2 | 0% | even |
| Arts media and entertainment | 1 | 0% | 46 | 1% | even |
| Finance & accounting | 1 | 0% | 8 | 0% | even |
| Personal care and wellness | 1 | 0% | – | – | outside top 12 |
| Retail & store operations | – | – | 5 | 0% | outside top 12 |
| Human resources | – | – | 3 | 0% | outside top 12 |
| Healthcare clinical | – | – | 1 | 0% | outside top 12 |
| Manufacturing and production | – | – | 1 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 1 | 0% | outside top 12 |
| Research and science | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Google Business Profile →
Companies using Google Search Console →
seo tools ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Search Console is named by 2,430 companies in job postings and Google Business Profile by 454; 210 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/google-business-profile-vs-google-search-console)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Business Profile vs Google Search Console: questions
Which is more used, Google Business Profile or Google Search Console?
By companies naming it in their own job postings, Google Search Console (2,430) over Google Business Profile (454). By website-and-DNS footprint, Google Search Console (10,019,857 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Business Profile?
58% of Google Business Profile companies have 2 to 200 employees, against 64% for Google Search Console. 15% of Google Business Profile companies have over 1,000 employees, against 13% for Google Search Console.
Do companies run both?
210 companies name both in their postings, usually Google Business Profile in marketing and Google Search Console in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Google Business Profile or Google Search Console. Start free, no card.