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Tools · Category

seo tools, ranked by real usage

As of 4 November 2026, Google Search Console leads seo tools with 2,430 companies naming it in job postings, ahead of Semrush at 1,815.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Leader
Google Search Console · 2,430
Runner-up
Semrush · 1,815
Most hiring, 90 days
Google Search Console
Highest postings per company
Google Keyword Planner
Catalogue
T-1.0.1-prov
8,693companies across the category
28%of them on Google Search Console
24,563postings naming a seo tool in 90 days
29tools with enough evidence to rank
02Ranking

Every seo tool we can measure

Companies naming the tool, and postings naming it in the last 90 days. Bars are relative to the leader.

#ToolCompaniescompaniesPostings, 90 dayspostingsper company
1
Google Search ConsoleGoogle
2,430
5,1672.1
2
SemrushSemrush
1,815
5,1372.8
3
AhrefsAhrefs
1,486
4,6443.1
4
Screaming Frog SEO SpiderScreaming Frog
717
1,0351.4
5
Google Business ProfileGoogle
454
2,2665.0
6
MozMoz
337
2,3216.9
7
Advanced Web RankingAdvanced Web Ranking
152
3742.5
8
SISTRIXSISTRIX
149
1611.1
9
ProfoundProfound
134
2682.0
10
Google Keyword PlannerGoogle
116
1,62014.0
11
ConductorConductor
100
2122.1
12
SimilarwebSimilarweb
82
1672.0
13
Yoast SEONewfold Digital
82
1001.2
14
Google TrendsGoogle
74
1191.6
15
BrightEdgeBrightEdge
73
1251.7
16
Google PageSpeed InsightsGoogle
55
1142.1
17
Jungle ScoutJungle Scout
53
1312.5
18
MajesticMajestic
52
801.5
19
YextYext
45
761.7
20
UbersuggestNP Digital
40
521.3
21
SitebulbSitebulb
38
611.6
22
Surfer SEOSurfer
37
471.3
23
BotifyBotify
28
451.6
24
GTmetrixGTmetrix
26
652.5
25
LumarLumar
26
431.7
26
AppTweakAppTweak
25
391.6
27
OnCrawlOnCrawl
24
421.8
28
BrightLocalBrightLocal
22
301.4
29
SenutoSenuto
21
221.0
03Head to head

Compare two tools

Same data, two columns: who chooses which by size, industry and country.

Google Search Console vs Semrush2,430 · 1,815Google Search Console vs Ahrefs2,430 · 1,486Google Search Console vs Screaming Frog SEO Spider2,430 · 717Google Search Console vs Google Business Profile2,430 · 454Google Search Console vs Moz2,430 · 337Semrush vs Ahrefs1,815 · 1,486Semrush vs Screaming Frog SEO Spider1,815 · 717Semrush vs Google Business Profile1,815 · 454Semrush vs Moz1,815 · 337Ahrefs vs Screaming Frog SEO Spider1,486 · 717Ahrefs vs Google Business Profile1,486 · 454Ahrefs vs Moz1,486 · 337Screaming Frog SEO Spider vs Google Business Profile717 · 454Screaming Frog SEO Spider vs Moz717 · 337Google Business Profile vs Moz454 · 337
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Google Search Console leads seo tools with 2,430 companies naming it in job postings, ahead of Semrush at 1,815. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/category/seo-tools)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • CatalogueBreaknorm technology catalogue T-1.0.1-prov: 6,296 tools with vendor and category, editions folded into their parent.
  • CompaniesCompanies whose own postings name the tool as the team's system, any confidence. Candidate wish-lists excluded.
  • 90-day postingsOpen postings first seen or posted in the last 90 days that name the tool.
  • Not countedTools used by teams that do not post jobs, and companies without a career site we can read.
FAQ

seo tools: questions

How is this ranking made?

By the number of companies whose own job postings name the tool as the team's system, from the Breaknorm technology catalogue (version T-1.0.1-prov). No vendor paid for a position and no editor chose the order.

Why is this different from review-site rankings?

Review sites rank by reviews collected. This ranks by companies hiring people to work in the tool, which is closer to seats in use. It under-counts tools used by teams that rarely post jobs.

What about product editions?

Editions and sub-products () are counted under the parent so no company is counted twice.

Can I get the companies behind a number?

Yes: click a tool, see the first 20, and sign up for the full list with verified e-mails. Counting is free.

Companies and people

Get the companies your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

SearchCompany searchFilter on what a company actually does→SearchPeople searchDecision makers, normalized and verified→MCP and APICompanies over MCP and APICount, search and export from your agent→DatasetCompany and People datasetThe whole market in your warehouse→DataCoverage by countryCheck your market before you start→SearchLocal businessesThe same database, by category and city→

Every company on every tool,
ranked by what they say

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