Google Business Profile VS Semrush
As of 5 November 2026, Semrush is named by 1,823 companies and Google Business Profile by 458; Google Business Profile skews to companies under 200 people (58% vs 64%), Semrush to companies over 1,000 (12% vs 15%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Business Profile's script and mail records show on hundreds of thousands of small sites, Semrush rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Business Profile: 2–200 employees
- 58%
- Semrush: 2–200 employees
- 64%
- Google Business Profile: 1,000+ employees
- 15%
- Semrush: 1,000+ employees
- 12%
- Postings per company, 90 days
- 5.5 · 3.2
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Business Profile | share | Semrush | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 34 | 7% | 89 | 5% | Google Business Profile |
| 2-10 employees | 89 | 19% | 287 | 16% | Google Business Profile |
| 11-50 employees | 92 | 20% | 507 | 28% | Semrush |
| 51-200 employees | 85 | 19% | 376 | 21% | Semrush |
| 201-500 employees | 55 | 12% | 224 | 12% | even |
| 501-1000 employees | 35 | 8% | 113 | 6% | even |
| 1001-5000 employees | 35 | 8% | 125 | 7% | even |
| 5001-10000 employees | 13 | 3% | 40 | 2% | even |
| 10,001+ employees | 20 | 4% | 62 | 3% | even |
| Segment | Google Business Profile | share | Semrush | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 155 | 34% | 742 | 41% | Semrush |
| Technology & software | 65 | 14% | 572 | 31% | Semrush |
| Property & construction | 54 | 12% | 35 | 2% | Google Business Profile |
| Health care | 38 | 8% | 21 | 1% | Google Business Profile |
| Hospitality & travel | 34 | 7% | 22 | 1% | Google Business Profile |
| Consumer services & leisure | 31 | 7% | 87 | 5% | even |
| Commerce & trade | 23 | 5% | 83 | 5% | even |
| Manufacturing & industry | 18 | 4% | 103 | 6% | even |
| Automotive | 15 | 3% | 17 | 1% | Google Business Profile |
| Media & content | 10 | 2% | 93 | 5% | Semrush |
| Public, community & associations | 9 | 2% | 21 | 1% | even |
| Transport, logistics & rental | 3 | 1% | 13 | 1% | even |
| Segment | Google Business Profile | share | Semrush | share | Leans |
|---|---|---|---|---|---|
| United States | 260 | 57% | 911 | 50% | Google Business Profile |
| India | 46 | 10% | 179 | 10% | even |
| United Kingdom | 24 | 5% | 142 | 8% | Semrush |
| France | 22 | 5% | 63 | 3% | even |
| Canada | 17 | 4% | 54 | 3% | even |
| Germany | 17 | 4% | 83 | 5% | even |
| United Arab Emirates | 9 | 2% | 29 | 2% | even |
| Australia | 9 | 2% | 32 | 2% | even |
| Brazil | 5 | 1% | – | – | outside top 12 |
| Singapore | 5 | 1% | – | – | outside top 12 |
| Spain | 3 | 1% | 23 | 1% | even |
| Italy | 3 | 1% | 27 | 1% | even |
| Netherlands | – | – | 37 | 2% | outside top 12 |
| Poland | – | – | 18 | 1% | outside top 12 |
| Segment | Google Business Profile | share | Semrush | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 2,435 | 88% | 6,485 | 91% | Semrush |
| Sales | 56 | 2% | 85 | 1% | even |
| Software engineering | 20 | 1% | 66 | 1% | even |
| Customer service & success | 12 | 0% | 9 | 0% | even |
| Product, program & project management | 11 | 0% | 48 | 1% | even |
| Business development & strategy | 10 | 0% | 17 | 0% | even |
| Skilled trades and field service | 10 | 0% | – | – | outside top 12 |
| Unclassified | 9 | 0% | 21 | 0% | even |
| Design & UX | 7 | 0% | 8 | 0% | even |
| Administration & office | 6 | 0% | – | – | outside top 12 |
| Real estate and property | 4 | 0% | 5 | 0% | even |
| Social care and community | 4 | 0% | 3 | 0% | even |
| Construction and civil | 3 | 0% | – | – | outside top 12 |
| Education & training | 3 | 0% | 3 | 0% | even |
| Data & AI | 2 | 0% | 40 | 1% | even |
| Engineering (non-software) | 2 | 0% | 1 | 0% | even |
| General management & consulting | 2 | 0% | 5 | 0% | even |
| IT operations & business systems | 2 | 0% | 1 | 0% | even |
| Legal, compliance & risk | 2 | 0% | – | – | outside top 12 |
| Logistics warehouse and transport | 2 | 0% | – | – | outside top 12 |
| Arts media and entertainment | 1 | 0% | 19 | 0% | even |
| Finance & accounting | 1 | 0% | 1 | 0% | even |
| Healthcare clinical | 1 | 0% | 2 | 0% | even |
| Personal care and wellness | 1 | 0% | – | – | outside top 12 |
| Human resources | – | – | 4 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 1 | 0% | outside top 12 |
| Retail & store operations | – | – | 1 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Google Business Profile →
Companies using Semrush →
seo tools ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Semrush is named by 1,823 companies in job postings and Google Business Profile by 458; 153 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/google-business-profile-vs-semrush)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Business Profile vs Semrush: questions
Which is more used, Google Business Profile or Semrush?
By companies naming it in their own job postings, Semrush (1,823) over Google Business Profile (458). By website-and-DNS footprint, Semrush (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Business Profile?
58% of Google Business Profile companies have 2 to 200 employees, against 64% for Semrush. 15% of Google Business Profile companies have over 1,000 employees, against 12% for Semrush.
Do companies run both?
153 companies name both in their postings, usually Google Business Profile in marketing and Semrush in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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