Google Business Profile VS Moz
As of 4 November 2026, Moz is named by 337 companies and Google Business Profile by 454; Google Business Profile skews to companies under 200 people (58% vs 72%), Moz to companies over 1,000 (8% vs 15%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Business Profile's script and mail records show on hundreds of thousands of small sites, Moz rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Business Profile: 2–200 employees
- 58%
- Moz: 2–200 employees
- 72%
- Google Business Profile: 1,000+ employees
- 15%
- Moz: 1,000+ employees
- 8%
- Postings per company, 90 days
- 5.0 · 6.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Business Profile | share | Moz | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 33 | 7% | 13 | 4% | Google Business Profile |
| 2-10 employees | 89 | 20% | 66 | 20% | even |
| 11-50 employees | 91 | 20% | 115 | 34% | Moz |
| 51-200 employees | 85 | 19% | 63 | 19% | even |
| 201-500 employees | 55 | 12% | 35 | 10% | even |
| 501-1000 employees | 35 | 8% | 18 | 5% | Google Business Profile |
| 1001-5000 employees | 32 | 7% | 12 | 4% | Google Business Profile |
| 5001-10000 employees | 14 | 3% | 6 | 2% | even |
| 10,001+ employees | 20 | 4% | 9 | 3% | even |
| Segment | Google Business Profile | share | Moz | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 154 | 34% | 169 | 50% | Moz |
| Technology & software | 65 | 14% | 95 | 28% | Moz |
| Property & construction | 53 | 12% | 3 | 1% | Google Business Profile |
| Health care | 37 | 8% | 4 | 1% | Google Business Profile |
| Hospitality & travel | 34 | 7% | 5 | 1% | Google Business Profile |
| Consumer services & leisure | 32 | 7% | 18 | 5% | even |
| Commerce & trade | 21 | 5% | 10 | 3% | even |
| Manufacturing & industry | 18 | 4% | 14 | 4% | even |
| Automotive | 15 | 3% | 1 | 0% | Google Business Profile |
| Media & content | 10 | 2% | 12 | 4% | even |
| Public, community & associations | 9 | 2% | 4 | 1% | even |
| Transport, logistics & rental | 3 | 1% | – | – | outside top 12 |
| Agriculture & forestry | – | – | 1 | 0% | outside top 12 |
| Segment | Google Business Profile | share | Moz | share | Leans |
|---|---|---|---|---|---|
| United States | 258 | 57% | 191 | 57% | even |
| India | 46 | 10% | 43 | 13% | Moz |
| United Kingdom | 23 | 5% | 24 | 7% | Moz |
| France | 21 | 5% | 4 | 1% | Google Business Profile |
| Canada | 17 | 4% | 12 | 4% | even |
| Germany | 17 | 4% | 4 | 1% | Google Business Profile |
| United Arab Emirates | 9 | 2% | 12 | 4% | even |
| Australia | 9 | 2% | 3 | 1% | even |
| Brazil | 5 | 1% | – | – | outside top 12 |
| Singapore | 5 | 1% | – | – | outside top 12 |
| Spain | 3 | 1% | – | – | outside top 12 |
| Italy | 3 | 1% | – | – | outside top 12 |
| PH | – | – | 6 | 2% | outside top 12 |
| MY | – | – | 3 | 1% | outside top 12 |
| PK | – | – | 3 | 1% | outside top 12 |
| Saudi Arabia | – | – | 3 | 1% | outside top 12 |
| Segment | Google Business Profile | share | Moz | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 2,188 | 88% | 2,445 | 96% | Moz |
| Sales | 52 | 2% | 36 | 1% | even |
| Software engineering | 20 | 1% | 15 | 1% | even |
| Product, program & project management | 11 | 0% | 10 | 0% | even |
| Business development & strategy | 10 | 0% | 2 | 0% | even |
| Customer service & success | 10 | 0% | – | – | outside top 12 |
| Skilled trades and field service | 10 | 0% | – | – | outside top 12 |
| Unclassified | 9 | 0% | 2 | 0% | even |
| Design & UX | 7 | 0% | – | – | outside top 12 |
| Administration & office | 6 | 0% | – | – | outside top 12 |
| Real estate and property | 4 | 0% | – | – | outside top 12 |
| Social care and community | 4 | 0% | 2 | 0% | even |
| Construction and civil | 3 | 0% | – | – | outside top 12 |
| Education & training | 3 | 0% | – | – | outside top 12 |
| Data & AI | 2 | 0% | 4 | 0% | even |
| Engineering (non-software) | 2 | 0% | 1 | 0% | even |
| General management & consulting | 2 | 0% | – | – | outside top 12 |
| IT operations & business systems | 2 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 2 | 0% | – | – | outside top 12 |
| Logistics warehouse and transport | 2 | 0% | 1 | 0% | even |
| Arts media and entertainment | 1 | 0% | 3 | 0% | even |
| Finance & accounting | 1 | 0% | 1 | 0% | even |
| Personal care and wellness | 1 | 0% | – | – | outside top 12 |
| Healthcare clinical | – | – | 1 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Google Business Profile →
Companies using Moz →
seo tools ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Moz is named by 337 companies in job postings and Google Business Profile by 454; 48 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/google-business-profile-vs-moz)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Business Profile vs Moz: questions
Which is more used, Google Business Profile or Moz?
By companies naming it in their own job postings, Google Business Profile (454) over Moz (337). By website-and-DNS footprint, Moz (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Business Profile?
58% of Google Business Profile companies have 2 to 200 employees, against 72% for Moz. 15% of Google Business Profile companies have over 1,000 employees, against 8% for Moz.
Do companies run both?
48 companies name both in their postings, usually Google Business Profile in marketing and Moz in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Google Business Profile or Moz. Start free, no card.