Google Business Profile VS Profound
As of 30 October 2026, Profound is named by 104 companies and Google Business Profile by 287; Google Business Profile skews to companies under 200 people (61% vs 39%), Profound to companies over 1,000 (32% vs 14%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Business Profile's script and mail records show on hundreds of thousands of small sites, Profound rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Business Profile: 2–200 employees
- 61%
- Profound: 2–200 employees
- 39%
- Google Business Profile: 1,000+ employees
- 14%
- Profound: 1,000+ employees
- 32%
- Postings per company, 90 days
- 5.1 · 2.3
- Website or DNS footprint
- 0 · 61
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Business Profile | share | Profound | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 5 | 2% | 2 | 2% | even |
| 2-10 employees | 42 | 15% | 7 | 7% | Google Business Profile |
| 11-50 employees | 78 | 27% | 12 | 12% | Google Business Profile |
| 51-200 employees | 54 | 19% | 22 | 21% | Profound |
| 201-500 employees | 46 | 16% | 20 | 19% | Profound |
| 501-1000 employees | 23 | 8% | 8 | 8% | even |
| 1001-5000 employees | 19 | 7% | 13 | 13% | Profound |
| 5001-10000 employees | 9 | 3% | 5 | 5% | even |
| 10,001+ employees | 11 | 4% | 15 | 14% | Profound |
| Segment | Google Business Profile | share | Profound | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 89 | 31% | 27 | 26% | Google Business Profile |
| Technology & software | 42 | 15% | 33 | 32% | Profound |
| Property & construction | 33 | 11% | 3 | 3% | Google Business Profile |
| Health care | 27 | 9% | 4 | 4% | Google Business Profile |
| Hospitality & travel | 24 | 8% | 2 | 2% | Google Business Profile |
| Consumer services & leisure | 23 | 8% | 8 | 8% | even |
| Commerce & trade | 13 | 5% | 4 | 4% | even |
| Manufacturing & industry | 12 | 4% | 12 | 12% | Profound |
| Automotive | 8 | 3% | 2 | 2% | even |
| Public, community & associations | 7 | 2% | 1 | 1% | even |
| Media & content | 4 | 1% | 4 | 4% | Profound |
| Transport, logistics & rental | 3 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | – | – | 3 | 3% | outside top 12 |
| Segment | Google Business Profile | share | Profound | share | Leans |
|---|---|---|---|---|---|
| United States | 169 | 59% | 77 | 74% | Profound |
| India | 24 | 8% | 4 | 4% | Google Business Profile |
| France | 17 | 6% | 2 | 2% | Google Business Profile |
| United Kingdom | 14 | 5% | 5 | 5% | even |
| Canada | 11 | 4% | 2 | 2% | even |
| Germany | 9 | 3% | 8 | 8% | Profound |
| United Arab Emirates | 6 | 2% | 1 | 1% | even |
| Australia | 5 | 2% | – | – | outside top 12 |
| Singapore | 4 | 1% | – | – | outside top 12 |
| Brazil | 3 | 1% | – | – | outside top 12 |
| Spain | 3 | 1% | 1 | 1% | even |
| Italy | 3 | 1% | – | – | outside top 12 |
| Austria | – | – | 1 | 1% | outside top 12 |
| Belgium | – | – | 1 | 1% | outside top 12 |
| Denmark | – | – | 1 | 1% | outside top 12 |
| Ireland | – | – | 1 | 1% | outside top 12 |
| Segment | Google Business Profile | share | Profound | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 1,480 | 89% | 132 | 42% | Google Business Profile |
| Sales | 37 | 2% | 11 | 3% | even |
| Software engineering | 15 | 1% | 13 | 4% | Profound |
| Business development & strategy | 10 | 1% | – | – | outside top 12 |
| Product, program & project management | 10 | 1% | 16 | 5% | Profound |
| Customer service & success | 7 | 0% | – | – | outside top 12 |
| Administration & office | 4 | 0% | – | – | outside top 12 |
| Real estate and property | 4 | 0% | – | – | outside top 12 |
| Education & training | 3 | 0% | 9 | 3% | Profound |
| Skilled trades and field service | 3 | 0% | – | – | outside top 12 |
| IT operations & business systems | 2 | 0% | 36 | 11% | Profound |
| Logistics warehouse and transport | 2 | 0% | 4 | 1% | even |
| Finance & accounting | – | – | 12 | 4% | outside top 12 |
| Data & AI | – | – | 5 | 2% | outside top 12 |
| Research and science | – | – | 5 | 2% | outside top 12 |
| Arts media and entertainment | – | – | 4 | 1% | outside top 12 |
| Healthcare clinical | – | – | 4 | 1% | outside top 12 |
The companies behind each column
Companies using Google Business Profile →
Companies using Profound →
seo tools ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Profound is named by 104 companies in job postings and Google Business Profile by 287; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/google-business-profile-vs-profound)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Business Profile vs Profound: questions
Which is more used, Google Business Profile or Profound?
By companies naming it in their own job postings, Google Business Profile (287) over Profound (104). By website-and-DNS footprint, Profound (61 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Business Profile?
61% of Google Business Profile companies have 2 to 200 employees, against 39% for Profound. 14% of Google Business Profile companies have over 1,000 employees, against 32% for Profound.
Do companies run both?
0 companies name both in their postings, usually Google Business Profile in marketing and Profound in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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