Display & Video 360 VS TikTok Ads
As of 30 October 2026, TikTok Ads is named by 370 companies and Display & Video 360 by 276; Display & Video 360 skews to companies under 200 people (42% vs 65%), TikTok Ads to companies over 1,000 (14% vs 30%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Display & Video 360's script and mail records show on hundreds of thousands of small sites, TikTok Ads rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Display & Video 360: 2–200 employees
- 42%
- TikTok Ads: 2–200 employees
- 65%
- Display & Video 360: 1,000+ employees
- 30%
- TikTok Ads: 1,000+ employees
- 14%
- Postings per company, 90 days
- 3.5 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Display & Video 360 | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 5 | 2% | 12 | 3% | even |
| 2-10 employees | 14 | 5% | 47 | 13% | TikTok Ads |
| 11-50 employees | 41 | 15% | 121 | 33% | TikTok Ads |
| 51-200 employees | 60 | 22% | 73 | 20% | Display & Video 360 |
| 201-500 employees | 46 | 17% | 43 | 12% | Display & Video 360 |
| 501-1000 employees | 26 | 9% | 24 | 6% | Display & Video 360 |
| 1001-5000 employees | 38 | 14% | 30 | 8% | Display & Video 360 |
| 5001-10000 employees | 10 | 4% | 9 | 2% | even |
| 10,001+ employees | 36 | 13% | 11 | 3% | Display & Video 360 |
| Segment | Display & Video 360 | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 130 | 47% | 160 | 43% | Display & Video 360 |
| Technology & software | 65 | 24% | 67 | 18% | Display & Video 360 |
| Media & content | 23 | 8% | 26 | 7% | even |
| Commerce & trade | 15 | 5% | 36 | 10% | TikTok Ads |
| Manufacturing & industry | 12 | 4% | 18 | 5% | even |
| Consumer services & leisure | 7 | 3% | 23 | 6% | TikTok Ads |
| Utilities & infrastructure | 7 | 3% | – | – | outside top 12 |
| Public, community & associations | 5 | 2% | 4 | 1% | even |
| Transport, logistics & rental | 5 | 2% | 3 | 1% | even |
| Hospitality & travel | 3 | 1% | 12 | 3% | TikTok Ads |
| Automotive | 2 | 1% | 8 | 2% | even |
| Property & construction | 2 | 1% | 4 | 1% | even |
| Health care | – | – | 8 | 2% | outside top 12 |
| Segment | Display & Video 360 | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| United States | 145 | 53% | 137 | 37% | Display & Video 360 |
| United Kingdom | 29 | 11% | 32 | 9% | even |
| Canada | 11 | 4% | 8 | 2% | even |
| Germany | 11 | 4% | 35 | 9% | TikTok Ads |
| France | 9 | 3% | 17 | 5% | even |
| Netherlands | 9 | 3% | 11 | 3% | even |
| Australia | 7 | 3% | 8 | 2% | even |
| Belgium | 6 | 2% | – | – | outside top 12 |
| India | 6 | 2% | – | – | outside top 12 |
| Brazil | 5 | 2% | 20 | 5% | TikTok Ads |
| Italy | 4 | 1% | 12 | 3% | even |
| Spain | 3 | 1% | 10 | 3% | even |
| Poland | – | – | 10 | 3% | outside top 12 |
| ID | – | – | 6 | 2% | outside top 12 |
| Segment | Display & Video 360 | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 888 | 68% | 988 | 81% | TikTok Ads |
| Data & AI | 87 | 7% | 26 | 2% | Display & Video 360 |
| Sales | 54 | 4% | 34 | 3% | even |
| Customer service & success | 23 | 2% | 4 | 0% | even |
| Product, program & project management | 18 | 1% | 7 | 1% | even |
| Software engineering | 15 | 1% | – | – | outside top 12 |
| Business development & strategy | 14 | 1% | 3 | 0% | even |
| Design & UX | 10 | 1% | 17 | 1% | even |
| Finance & accounting | 9 | 1% | 2 | 0% | even |
| Procurement and purchasing | 6 | 0% | 3 | 0% | even |
| Arts media and entertainment | 4 | 0% | 16 | 1% | even |
| IT operations & business systems | 4 | 0% | – | – | outside top 12 |
| Unclassified | – | – | 5 | 0% | outside top 12 |
| Administration & office | – | – | 3 | 0% | outside top 12 |
The companies behind each column
Companies using Display & Video 360 →
Companies using TikTok Ads →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
TikTok Ads is named by 370 companies in job postings and Display & Video 360 by 276; 37 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/google-display-video-360-vs-tiktok-ads)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Display & Video 360 vs TikTok Ads: questions
Which is more used, Display & Video 360 or TikTok Ads?
By companies naming it in their own job postings, TikTok Ads (370) over Display & Video 360 (276). By website-and-DNS footprint, TikTok Ads (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Display & Video 360?
42% of Display & Video 360 companies have 2 to 200 employees, against 65% for TikTok Ads. 30% of Display & Video 360 companies have over 1,000 employees, against 14% for TikTok Ads.
Do companies run both?
37 companies name both in their postings, usually Display & Video 360 in marketing and TikTok Ads in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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