Google Forms VS Kantar
As of 30 October 2026, Kantar is named by 138 companies and Google Forms by 101; Google Forms skews to companies under 200 people (53% vs 19%), Kantar to companies over 1,000 (58% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Forms's script and mail records show on hundreds of thousands of small sites, Kantar rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Forms: 2–200 employees
- 53%
- Kantar: 2–200 employees
- 19%
- Google Forms: 1,000+ employees
- 26%
- Kantar: 1,000+ employees
- 58%
- Postings per company, 90 days
- 1.9 · 3.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Forms | share | Kantar | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 3 | 3% | 1 | 1% | Google Forms |
| 2-10 employees | 9 | 9% | 3 | 2% | Google Forms |
| 11-50 employees | 20 | 20% | 9 | 7% | Google Forms |
| 51-200 employees | 25 | 25% | 14 | 10% | Google Forms |
| 201-500 employees | 14 | 14% | 13 | 9% | Google Forms |
| 501-1000 employees | 4 | 4% | 18 | 13% | Kantar |
| 1001-5000 employees | 8 | 8% | 21 | 15% | Kantar |
| 5001-10000 employees | 5 | 5% | 9 | 7% | even |
| 10,001+ employees | 13 | 13% | 50 | 36% | Kantar |
| Segment | Google Forms | share | Kantar | share | Leans |
|---|---|---|---|---|---|
| Consumer services & leisure | 23 | 23% | 3 | 2% | Google Forms |
| Business & finance services | 18 | 18% | 31 | 22% | Kantar |
| Public, community & associations | 16 | 16% | 1 | 1% | Google Forms |
| Technology & software | 10 | 10% | 7 | 5% | Google Forms |
| Manufacturing & industry | 8 | 8% | 67 | 49% | Kantar |
| Media & content | 7 | 7% | 9 | 7% | even |
| Property & construction | 6 | 6% | – | – | outside top 12 |
| Commerce & trade | 5 | 5% | 13 | 9% | Kantar |
| Health care | 3 | 3% | – | – | outside top 12 |
| Hospitality & travel | 2 | 2% | – | – | outside top 12 |
| Automotive | 1 | 1% | 3 | 2% | even |
| Transport, logistics & rental | 1 | 1% | 1 | 1% | even |
| Utilities & infrastructure | – | – | 2 | 1% | outside top 12 |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Segment | Google Forms | share | Kantar | share | Leans |
|---|---|---|---|---|---|
| United States | 59 | 58% | 71 | 51% | Google Forms |
| France | 8 | 8% | 9 | 7% | even |
| Canada | 5 | 5% | 2 | 1% | Google Forms |
| United Kingdom | 3 | 3% | 23 | 17% | Kantar |
| Singapore | 3 | 3% | – | – | outside top 12 |
| United Arab Emirates | 2 | 2% | – | – | outside top 12 |
| BD | 2 | 2% | – | – | outside top 12 |
| Spain | 2 | 2% | 6 | 4% | Kantar |
| India | 2 | 2% | – | – | outside top 12 |
| Belgium | 1 | 1% | – | – | outside top 12 |
| Brazil | 1 | 1% | 2 | 1% | even |
| Germany | 1 | 1% | 2 | 1% | even |
| Australia | – | – | 3 | 2% | outside top 12 |
| Denmark | – | – | 3 | 2% | outside top 12 |
| Ireland | – | – | 2 | 1% | outside top 12 |
| Italy | – | – | 2 | 1% | outside top 12 |
| Mexico | – | – | 2 | 1% | outside top 12 |
| Segment | Google Forms | share | Kantar | share | Leans |
|---|---|---|---|---|---|
| Logistics warehouse and transport | 1,306 | 79% | – | – | outside top 12 |
| Marketing & communications | 21 | 1% | 170 | 35% | Kantar |
| Product, program & project management | 16 | 1% | 7 | 1% | even |
| Administration & office | 15 | 1% | – | – | outside top 12 |
| Construction and civil | 14 | 1% | – | – | outside top 12 |
| Education & training | 14 | 1% | – | – | outside top 12 |
| Human resources | 9 | 1% | – | – | outside top 12 |
| Social care and community | 9 | 1% | – | – | outside top 12 |
| Sales | 7 | 0% | 49 | 10% | Kantar |
| Data & AI | 5 | 0% | 35 | 7% | Kantar |
| Customer service & success | 4 | 0% | 2 | 0% | even |
| Finance & accounting | 4 | 0% | 5 | 1% | even |
| Procurement and purchasing | – | – | 54 | 11% | outside top 12 |
| Business development & strategy | – | – | 29 | 6% | outside top 12 |
| General management & consulting | – | – | 4 | 1% | outside top 12 |
| Design & UX | – | – | 2 | 0% | outside top 12 |
| Research and science | – | – | 2 | 0% | outside top 12 |
| IT operations & business systems | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Google Forms →
Companies using Kantar →
surveys market research ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Kantar is named by 138 companies in job postings and Google Forms by 101; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/google-forms-vs-kantar)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Forms vs Kantar: questions
Which is more used, Google Forms or Kantar?
By companies naming it in their own job postings, Kantar (138) over Google Forms (101). By website-and-DNS footprint, Kantar (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Forms?
53% of Google Forms companies have 2 to 200 employees, against 19% for Kantar. 26% of Google Forms companies have over 1,000 employees, against 58% for Kantar.
Do companies run both?
0 companies name both in their postings, usually Google Forms in marketing and Kantar in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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