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surveys market research, ranked by real usage_

As of 4 November 2026, Qualtrics leads surveys market research with 575 companies naming it in job postings, ahead of Circana at 468.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Leader
Qualtrics · 575
Runner-up
Circana · 468
Most hiring, 90 days
Circana
Highest postings per company
Press Ganey
Catalogue
T-1.0.1-prov
3,486companies across the category
16%of them on Qualtrics
7,613postings naming a surveys market research in 90 days
30tools with enough evidence to rank
02 — Ranking

Every surveys market research we can measure

Companies naming the tool, and postings naming it in the last 90 days. Bars are relative to the leader.

#ToolCompaniescompaniesPostings, 90 dayspostingsper company
1
QualtricsQualtrics
575
1,0611.8
2
CircanaCircana
468
1,4623.1
3
SurveyMonkeySurveyMonkey
220
3231.5
4
Gravity FormsRocketgenius
183
940.5
5
KantarKantar
181
4752.6
6
NielsenIQNielsenIQ
177
4642.6
7
Google FormsGoogle
154
2321.5
8
Microsoft FormsMicrosoft
153
2121.4
9
MedalliaMedallia
134
3652.7
10
KoboToolboxHarvard Humanitarian Initiative
126
2912.3
11
Open Data KitGet ODK
105
2052.0
12
NumeratorNumerator
103
2232.2
13
Press GaneyPress Ganey
99
4774.8
14
ComscoreComscore
95
3723.9
15
ScintillaScintilla
94
1671.8
16
JotformJotform
80
911.1
17
SurveyCTODobility
54
831.5
18
GWIGWI
53
1663.1
19
MintelMintel
53
1052.0
20
YouGovYouGov
52
1192.3
21
TypeformTypeform
51
1312.6
22
EuromonitorEuromonitor International
48
972.0
23
Forsta SurveysForsta
44
791.8
24
Sensor TowerSensor Tower
35
491.4
25
MRI-SimmonsGfK MRI
32
541.7
26
AlchemerAlchemer
27
381.4
27
Stratum
27
401.5
28
Simmons ResearchExperian
23
763.3
29
FormAssemblyFormAssembly
21
271.3
30
LimeSurveyLimeSurvey GmbH
19
351.8
03 — Head to head

Compare two tools

Same data, two columns: who chooses which by size, industry and country.

Qualtrics vs Circana575 · 468Qualtrics vs SurveyMonkey575 · 220Qualtrics vs Gravity Forms575 · 183Qualtrics vs Kantar575 · 181Qualtrics vs NielsenIQ575 · 177Circana vs SurveyMonkey468 · 220Circana vs Gravity Forms468 · 183Circana vs Kantar468 · 181Circana vs NielsenIQ468 · 177SurveyMonkey vs Gravity Forms220 · 183SurveyMonkey vs Kantar220 · 181SurveyMonkey vs NielsenIQ220 · 177Gravity Forms vs Kantar183 · 181Gravity Forms vs NielsenIQ183 · 177Kantar vs NielsenIQ181 · 177
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Qualtrics leads surveys market research with 575 companies naming it in job postings, ahead of Circana at 468. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/category/surveys-market-research)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • CatalogueBreaknorm technology catalogue T-1.0.1-prov: 6,296 tools with vendor and category, editions folded into their parent.
  • CompaniesCompanies whose own postings name the tool as the team's system, any confidence. Candidate wish-lists excluded.
  • 90-day postingsOpen postings first seen or posted in the last 90 days that name the tool.
  • Not countedTools used by teams that do not post jobs, and companies without a career site we can read.
FAQ

surveys market research: questions

How is this ranking made?

By the number of companies whose own job postings name the tool as the team's system, from the Breaknorm technology catalogue (version T-1.0.1-prov). No vendor paid for a position and no editor chose the order.

Why is this different from review-site rankings?

Review sites rank by reviews collected. This ranks by companies hiring people to work in the tool, which is closer to seats in use. It under-counts tools used by teams that rarely post jobs.

What about product editions?

Editions and sub-products () are counted under the parent so no company is counted twice.

Can I get the companies behind a number?

Yes: click a tool, see the first 20, and sign up for the full list with verified e-mails. Counting is free.

Companies and people

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SearchCompany searchFilter on what a company actually does→SearchPeople searchDecision makers, normalized and verified→MCP and APICompanies over MCP and APICount, search and export from your agent→DatasetCompany and People datasetThe whole market in your warehouse→DataCoverage by countryCheck your market before you start→SearchLocal businessesThe same database, by category and city→

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