Tools · surveys market research

Companies using YouGov_

As of 4 November 2026, 52 companies name YouGov in their own job postings; it leaves no trace on websites or in DNS.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
–
Companies with 51+ staff
–
Top industry
–
Team that names it most
Marketing & communications · 45 postings
Hiring on it, last 30 days
47 companies
Most often alongside
Power BI · 21 companies
52companies show YouGov, all sources
0on their website or in DNS records
52name it in their own job postings
119postings naming YouGov, last 90 days
02 — Two ways we see a tool

Where YouGov shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint0

Companies whose own pages load YouGov's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at YouGov. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings52

Companies whose own postings say the team works in YouGov. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both0

Companies in the footprint whose postings also name YouGov. The rest of the posting population (52) runs YouGov without a public trace on the site or in DNS, which is where job data earns its place.

03 — Who uses it

Companies on YouGov

Companies with 51+ employees and at least medium-confidence evidence in their own postings; job boards and portals left out.

Suntory Global SpiritsDistillery · Chicago, United States1001-5000 employeesL'Oréal GroupeGeneral personal care manufacturers · Canada10,001+ employeesBuffalo BillsCompetitive sports clubs · New York City, United States201-500 employeesMondelēz InternationalSnack & sweet manufacturing · Chicago, United States10,001+ employeesFrieslandCampinaDairy & cheese manufacturing · United States10,001+ employeesWingstop Restaurants Inc.Fried chicken takeaways · Czechia201-500 employeesKenvueGeneral personal care manufacturers · United States10,001+ employeesMetaConsumer electronics manufacturers · United States10,001+ employeesMerz LifecareGeneral personal care manufacturers · Frankfurt am Main, Germany51-200 employeesRise and Shine and PartnersCreative campaign agencies · Minneapolis, United States51-200 employeesChewyGeneral pet webshops · Plantation, United States10,001+ employeesSOLVEDFull service marketing agencies · United States51-200 employeesSEGAGame studios · Chiswick, United Kingdom1001-5000 employeesÖlz der Meisterbäcker GmbH & Co KGBakeries · Dornbirn, Austria501-1000 employeesQuestradeRetail investment brokerages · Toronto, Canada1001-5000 employeesKepler GroupFull service marketing agencies · New York, United States501-1000 employeesGeneral MotorsPassenger car & light truck manufacturers · Detroit, United States10,001+ employeesPublicis GroupeFull service marketing agencies · France10,001+ employeesLindtCandy & snack shops · Richmond, United Kingdom201-500 employeesBonduellePackaged food manufacturing · Renescure, France10,001+ employees
52 companies show YouGov; 0 of them have over 1,000 employees.

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06 — Job-posting evidence

Who runs YouGov inside the company

The 52 companies whose postings name YouGov: by country, size and the function of the role. The second number in the function table is companies.

Postings by function
postings · companies
Marketing & communications
45 · 33
procurement and purchasing
16 · 10
Data & AI
13 · 12
Business development & strategy
11 · 8
Sales
4 · 4
research and science
3 · 2
Customer service & success
2 · 1
Product, program & project management
2 · 1
arts media and entertainment
1 · 1
General management & consulting
1 · 1
Posting companies by country
companiesshare
United States
2344%
United Kingdom
917%
Germany
510%
France
48%
Austria
36%
Canada
36%
Czechia
12%
Lithuania
12%
Poland
12%
Sweden
12%
Posting companies by size
companiesshare
11-50 employees
12%
51-200 employees
1121%
201-500 employees
612%
501-1000 employees
815%
1001-5000 employees
1019%
5001-10000 employees
12%
10,001+ employees
1529%
Hiring on it right now
postings
Postings, last 30 days
75
Postings, last 90 days
119
All open postings
135

47 companies opened a role that names YouGov in the last 30 days. A hiring team that names its tools is the moment to write to the person who owns the stack.

07 — Named alongside

What YouGov teams also ask for

Tools named in the same postings as YouGov. Office software is left out.

08 — surveys market research

YouGov against the rest of its category

Ranked by companies naming each tool in postings. Whole category →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

52 companies name YouGov in their own job postings; it leaves no trace on websites or in DNS, so the posting layer is the whole picture. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/yougov)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at YouGov or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

YouGov data: questions

How many companies use YouGov?

52 as of 4 November 2026: 0 carry YouGov on their website or in their DNS records and 52 name it in their own job postings; 0 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds YouGov's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at YouGov. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs YouGov, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 52 with verified e-mails and a weekly feed of new YouGov users is in the product. Counting is free.

Companies and people

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