Tools · surveys market research

Companies using Circana_

As of 4 November 2026, 468 companies name Circana in their own job postings; it leaves no trace on websites or in DNS.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
–
Companies with 51+ staff
–
Top industry
–
Team that names it most
Marketing & communications · 381 postings
Hiring on it, last 30 days
377 companies
Most often alongside
Power BI · 196 companies
468companies show Circana, all sources
0on their website or in DNS records
468name it in their own job postings
1,462postings naming Circana, last 90 days
02 — Two ways we see a tool

Where Circana shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint0

Companies whose own pages load Circana's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at Circana. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings468

Companies whose own postings say the team works in Circana. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both0

Companies in the footprint whose postings also name Circana. The rest of the posting population (468) runs Circana without a public trace on the site or in DNS, which is where job data earns its place.

03 — Who uses it

Companies on Circana

Companies with 201+ employees and high-confidence evidence in their own postings; job boards and portals left out.

DICK'S Sporting GoodsSporting goods webshops · United States10,001+ employeesCotyGeneral personal care manufacturers · Parys, United States10,001+ employeesSTADAPharmaceutical manufacturers · Bad Vilbel, Germany10,001+ employeesSilver Eagle BeveragesBeverage wholesalers · San Antonio, United States501-1000 employeesShearer's FoodsSnack & sweet manufacturing · Massillon, United States1001-5000 employeesAgri-MarkDairy & cheese manufacturing · United States1001-5000 employeesGreenstone MeatsMeat processing & charcuterie · Etobicoke (West Deane Park / Princess Gardens / Martin Grove / Islington / Cloverdale), Canada201-500 employeesSodiaalDairy & cheese manufacturing · Paris, France5001-10000 employeesChurch & Dwight Co., Inc.General personal care manufacturers · Ewing, United States5001-10000 employeesMondelēz InternationalSnack & sweet manufacturing · Chicago, United States10,001+ employeesKraft HeinzPreserves sauces & spices · Chicago, United States1001-5000 employeesThe Estée Lauder Companies Inc.General personal care manufacturers · New York, United States10,001+ employeesMcCain FoodsFrozen prepared foods · United States10,001+ employeesPerrigoGeneral personal care manufacturers · Allegan, United States10,001+ employeesFerreroSnack & sweet manufacturing · United States10,001+ employeesKenvueGeneral personal care manufacturers · United States10,001+ employeesBiscuit InternationalSnack & sweet manufacturing · United Kingdom1001-5000 employeesBoltonGeneral personal care manufacturers · Italy10,001+ employeesTyson FoodsPackaged food manufacturing · Springdale, United States10,001+ employeesConairHousehold consumer goods manufacturers · Canada1001-5000 employees
468 companies show Circana; 0 of them have over 1,000 employees.

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06 — Job-posting evidence

Who runs Circana inside the company

The 468 companies whose postings name Circana: by country, size and the function of the role. The second number in the function table is companies.

Postings by function
postings · companies
Marketing & communications
381 · 191
Sales
341 · 152
procurement and purchasing
176 · 96
Data & AI
134 · 78
General management & consulting
49 · 23
Finance & accounting
48 · 34
Product, program & project management
37 · 28
Business development & strategy
33 · 27
Engineering (non-software)
27 · 16
logistics warehouse and transport
16 · 14
Posting companies by country
companiesshare
United States
30465%
United Kingdom
337%
Canada
255%
France
184%
Germany
133%
Australia
71%
Netherlands
61%
Italy
51%
Brazil
41%
India
41%
Sweden
41%
Switzerland
31%
Posting companies by size
companiesshare
Self-employed
41%
2-10 employees
153%
11-50 employees
194%
51-200 employees
6313%
201-500 employees
7516%
501-1000 employees
6013%
1001-5000 employees
9821%
5001-10000 employees
337%
10,001+ employees
10122%
Hiring on it right now
postings
Postings, last 30 days
1,072
Postings, last 90 days
1,462
All open postings
1,677

377 companies opened a role that names Circana in the last 30 days. A hiring team that names its tools is the moment to write to the person who owns the stack.

07 — Named alongside

What Circana teams also ask for

Tools named in the same postings as Circana. Office software is left out.

08 — surveys market research

Circana against the rest of its category

Ranked by companies naming each tool in postings. Whole category →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

468 companies name Circana in their own job postings; it leaves no trace on websites or in DNS, so the posting layer is the whole picture. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/circana)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at Circana or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

Circana data: questions

How many companies use Circana?

468 as of 4 November 2026: 0 carry Circana on their website or in their DNS records and 468 name it in their own job postings; 0 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds Circana's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at Circana. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs Circana, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 468 with verified e-mails and a weekly feed of new Circana users is in the product. Counting is free.

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