Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DECircana VS Gravity Forms_
As of 4 November 2026, Gravity Forms is named by 183 companies and Circana by 468; Circana skews to companies under 200 people (21% vs 81%), Gravity Forms to companies over 1,000 (3% vs 50%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Circana's script and mail records show on hundreds of thousands of small sites, Gravity Forms rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Circana: 2–200 employees
- 21%
- Gravity Forms: 2–200 employees
- 81%
- Circana: 1,000+ employees
- 50%
- Gravity Forms: 1,000+ employees
- 3%
- Postings per company, 90 days
- 3.1 · 0.5
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Circana | share | Gravity Forms | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 4 | 1% | 2 | 1% | even |
| 2-10 employees | 15 | 3% | 25 | 14% | Gravity Forms |
| 11-50 employees | 19 | 4% | 65 | 36% | Gravity Forms |
| 51-200 employees | 63 | 13% | 59 | 32% | Gravity Forms |
| 201-500 employees | 75 | 16% | 18 | 10% | Circana |
| 501-1000 employees | 60 | 13% | 8 | 4% | Circana |
| 1001-5000 employees | 98 | 21% | 5 | 3% | Circana |
| 5001-10000 employees | 33 | 7% | – | – | outside top 12 |
| 10,001+ employees | 101 | 22% | 1 | 1% | Circana |
| Segment | Circana | share | Gravity Forms | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 275 | 59% | 32 | 17% | Circana |
| Commerce & trade | 98 | 21% | 9 | 5% | Circana |
| Business & finance services | 37 | 8% | 36 | 20% | Gravity Forms |
| Technology & software | 18 | 4% | 15 | 8% | Gravity Forms |
| Agriculture & forestry | 6 | 1% | – | – | outside top 12 |
| Public, community & associations | 6 | 1% | 7 | 4% | Gravity Forms |
| Consumer services & leisure | 6 | 1% | 14 | 8% | Gravity Forms |
| Media & content | 6 | 1% | – | – | outside top 12 |
| Automotive | 5 | 1% | 6 | 3% | Gravity Forms |
| Health care | 4 | 1% | 12 | 7% | Gravity Forms |
| Utilities & infrastructure | 4 | 1% | 4 | 2% | even |
| Hospitality & travel | 1 | 0% | 5 | 3% | Gravity Forms |
| Property & construction | – | – | 29 | 16% | outside top 12 |
| Transport, logistics & rental | – | – | 9 | 5% | outside top 12 |
| Segment | Circana | share | Gravity Forms | share | Leans |
|---|---|---|---|---|---|
| United States | 304 | 65% | 49 | 27% | Circana |
| United Kingdom | 33 | 7% | 18 | 10% | Gravity Forms |
| Canada | 25 | 5% | 4 | 2% | Circana |
| France | 18 | 4% | 9 | 5% | even |
| Germany | 13 | 3% | 11 | 6% | Gravity Forms |
| Australia | 7 | 1% | 14 | 8% | Gravity Forms |
| Netherlands | 6 | 1% | 56 | 31% | Gravity Forms |
| Italy | 5 | 1% | – | – | outside top 12 |
| Brazil | 4 | 1% | – | – | outside top 12 |
| India | 4 | 1% | – | – | outside top 12 |
| Sweden | 4 | 1% | – | – | outside top 12 |
| Switzerland | 3 | 1% | – | – | outside top 12 |
| Austria | – | – | 4 | 2% | outside top 12 |
| Belgium | – | – | 2 | 1% | outside top 12 |
| Finland | – | – | 2 | 1% | outside top 12 |
| United Arab Emirates | – | – | 1 | 1% | outside top 12 |
| BD | – | – | 1 | 1% | outside top 12 |
| Segment | Circana | share | Gravity Forms | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 381 | 23% | 11 | 6% | Circana |
| Sales | 341 | 20% | 11 | 6% | Circana |
| procurement and purchasing | 176 | 10% | – | – | outside top 12 |
| Data & AI | 134 | 8% | – | – | outside top 12 |
| General management & consulting | 49 | 3% | 2 | 1% | even |
| Finance & accounting | 48 | 3% | 13 | 7% | Gravity Forms |
| Product, program & project management | 37 | 2% | 8 | 4% | even |
| Business development & strategy | 33 | 2% | 2 | 1% | even |
| Engineering (non-software) | 27 | 2% | 7 | 4% | even |
| logistics warehouse and transport | 16 | 1% | 11 | 6% | Gravity Forms |
| Retail & store operations | 11 | 1% | 1 | 1% | even |
| Software engineering | 9 | 1% | 20 | 10% | Gravity Forms |
| Customer service & success | 6 | 0% | 5 | 3% | Gravity Forms |
| Unclassified | 5 | 0% | 5 | 3% | Gravity Forms |
| IT operations & business systems | 4 | 0% | 5 | 3% | Gravity Forms |
| Education & training | 3 | 0% | 1 | 1% | even |
| Design & UX | 2 | 0% | – | – | outside top 12 |
| hospitality and food service | 2 | 0% | 7 | 4% | Gravity Forms |
| Human resources | 2 | 0% | 5 | 3% | Gravity Forms |
| skilled trades and field service | 2 | 0% | 8 | 4% | Gravity Forms |
| Administration & office | 1 | 0% | 3 | 2% | even |
| healthcare clinical | 1 | 0% | 6 | 3% | Gravity Forms |
| Quality, safety & environment | 1 | 0% | 3 | 2% | even |
| construction and civil | – | – | 8 | 4% | outside top 12 |
| social care and community | – | – | 7 | 4% | outside top 12 |
| arts media and entertainment | – | – | 2 | 1% | outside top 12 |
| healthcare support and caregiving | – | – | 2 | 1% | outside top 12 |
| manufacturing and production | – | – | 2 | 1% | outside top 12 |
| real estate and property | – | – | 2 | 1% | outside top 12 |
| facilities cleaning and security | – | – | 1 | 1% | outside top 12 |
| Legal, compliance & risk | – | – | 1 | 1% | outside top 12 |
| research and science | – | – | 1 | 1% | outside top 12 |
| Travel, leisure & events | – | – | 1 | 1% | outside top 12 |
The companies behind each column
Companies using Circana →
Companies using Gravity Forms →
surveys market research ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Gravity Forms is named by 183 companies in job postings and Circana by 468; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/circana-vs-gravity-forms)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Circana vs Gravity Forms: questions
Which is more used, Circana or Gravity Forms?
By companies naming it in their own job postings, Circana (468) over Gravity Forms (183). By website-and-DNS footprint, Gravity Forms (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Circana?
21% of Circana companies have 2 to 200 employees, against 81% for Gravity Forms. 50% of Circana companies have over 1,000 employees, against 3% for Gravity Forms.
Do companies run both?
0 companies name both in their postings, usually Circana in marketing and Gravity Forms in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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