Gravity Forms VS Kantar
As of 4 November 2026, Kantar is named by 181 companies and Gravity Forms by 183; Gravity Forms skews to companies under 200 people (81% vs 18%), Kantar to companies over 1,000 (59% vs 3%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Gravity Forms's script and mail records show on hundreds of thousands of small sites, Kantar rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Gravity Forms: 2–200 employees
- 81%
- Kantar: 2–200 employees
- 18%
- Gravity Forms: 1,000+ employees
- 3%
- Kantar: 1,000+ employees
- 59%
- Postings per company, 90 days
- 0.5 · 2.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Gravity Forms | share | Kantar | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 3 | 2% | even |
| 2-10 employees | 25 | 14% | 5 | 3% | Gravity Forms |
| 11-50 employees | 65 | 36% | 10 | 6% | Gravity Forms |
| 51-200 employees | 59 | 32% | 17 | 9% | Gravity Forms |
| 201-500 employees | 18 | 10% | 19 | 10% | even |
| 501-1000 employees | 8 | 4% | 20 | 11% | Kantar |
| 1001-5000 employees | 5 | 3% | 29 | 16% | Kantar |
| 10,001+ employees | 1 | 1% | 65 | 36% | Kantar |
| 5001-10000 employees | – | – | 13 | 7% | outside top 12 |
| Segment | Gravity Forms | share | Kantar | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 36 | 20% | 39 | 22% | even |
| Manufacturing & industry | 32 | 17% | 90 | 50% | Kantar |
| Property & construction | 29 | 16% | – | – | outside top 12 |
| Technology & software | 15 | 8% | 8 | 4% | Gravity Forms |
| Consumer services & leisure | 14 | 8% | 3 | 2% | Gravity Forms |
| Health care | 12 | 7% | – | – | outside top 12 |
| Commerce & trade | 9 | 5% | 22 | 12% | Kantar |
| Transport, logistics & rental | 9 | 5% | 1 | 1% | Gravity Forms |
| Public, community & associations | 7 | 4% | 1 | 1% | Gravity Forms |
| Automotive | 6 | 3% | 3 | 2% | even |
| Hospitality & travel | 5 | 3% | – | – | outside top 12 |
| Utilities & infrastructure | 4 | 2% | 2 | 1% | even |
| Media & content | – | – | 11 | 6% | outside top 12 |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Segment | Gravity Forms | share | Kantar | share | Leans |
|---|---|---|---|---|---|
| Netherlands | 56 | 31% | – | – | outside top 12 |
| United States | 49 | 27% | 88 | 49% | Kantar |
| United Kingdom | 18 | 10% | 26 | 14% | Kantar |
| Australia | 14 | 8% | 2 | 1% | Gravity Forms |
| Germany | 11 | 6% | 2 | 1% | Gravity Forms |
| France | 9 | 5% | 16 | 9% | Kantar |
| Austria | 4 | 2% | – | – | outside top 12 |
| Canada | 4 | 2% | 5 | 3% | even |
| Belgium | 2 | 1% | – | – | outside top 12 |
| Finland | 2 | 1% | – | – | outside top 12 |
| United Arab Emirates | 1 | 1% | – | – | outside top 12 |
| BD | 1 | 1% | – | – | outside top 12 |
| Spain | – | – | 6 | 3% | outside top 12 |
| Brazil | – | – | 5 | 3% | outside top 12 |
| Mexico | – | – | 4 | 2% | outside top 12 |
| Denmark | – | – | 3 | 2% | outside top 12 |
| Italy | – | – | 3 | 2% | outside top 12 |
| Ireland | – | – | 2 | 1% | outside top 12 |
| Segment | Gravity Forms | share | Kantar | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 20 | 10% | – | – | outside top 12 |
| Finance & accounting | 13 | 7% | 5 | 1% | Gravity Forms |
| Logistics warehouse and transport | 11 | 6% | – | – | outside top 12 |
| Marketing & communications | 11 | 6% | 180 | 32% | Kantar |
| Sales | 11 | 6% | 61 | 11% | Kantar |
| Construction and civil | 8 | 4% | – | – | outside top 12 |
| Product, program & project management | 8 | 4% | 11 | 2% | Gravity Forms |
| Skilled trades and field service | 8 | 4% | – | – | outside top 12 |
| Engineering (non-software) | 7 | 4% | – | – | outside top 12 |
| Hospitality and food service | 7 | 4% | 1 | 0% | Gravity Forms |
| Social care and community | 7 | 4% | – | – | outside top 12 |
| Healthcare clinical | 6 | 3% | – | – | outside top 12 |
| Customer service & success | 5 | 3% | 2 | 0% | Gravity Forms |
| Human resources | 5 | 3% | – | – | outside top 12 |
| IT operations & business systems | 5 | 3% | 1 | 0% | Gravity Forms |
| Unclassified | 5 | 3% | – | – | outside top 12 |
| Administration & office | 3 | 2% | – | – | outside top 12 |
| Quality, safety & environment | 3 | 2% | – | – | outside top 12 |
| Arts media and entertainment | 2 | 1% | – | – | outside top 12 |
| Business development & strategy | 2 | 1% | 39 | 7% | Kantar |
| General management & consulting | 2 | 1% | 5 | 1% | even |
| Healthcare support and caregiving | 2 | 1% | – | – | outside top 12 |
| Manufacturing and production | 2 | 1% | – | – | outside top 12 |
| Real estate and property | 2 | 1% | – | – | outside top 12 |
| Education & training | 1 | 1% | – | – | outside top 12 |
| Facilities cleaning and security | 1 | 1% | – | – | outside top 12 |
| Legal, compliance & risk | 1 | 1% | – | – | outside top 12 |
| Research and science | 1 | 1% | 2 | 0% | even |
| Retail & store operations | 1 | 1% | – | – | outside top 12 |
| Travel, leisure & events | 1 | 1% | – | – | outside top 12 |
| Procurement and purchasing | – | – | 62 | 11% | outside top 12 |
| Data & AI | – | – | 38 | 7% | outside top 12 |
| Design & UX | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Gravity Forms →
Companies using Kantar →
surveys market research ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Kantar is named by 181 companies in job postings and Gravity Forms by 183; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/gravity-forms-vs-kantar)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Gravity Forms vs Kantar: questions
Which is more used, Gravity Forms or Kantar?
By companies naming it in their own job postings, Gravity Forms (183) over Kantar (181). By website-and-DNS footprint, Kantar (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Gravity Forms?
81% of Gravity Forms companies have 2 to 200 employees, against 18% for Kantar. 3% of Gravity Forms companies have over 1,000 employees, against 59% for Kantar.
Do companies run both?
0 companies name both in their postings, usually Gravity Forms in marketing and Kantar in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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