Google Forms VS Qualtrics
As of 30 October 2026, Qualtrics is named by 365 companies and Google Forms by 101; Google Forms skews to companies under 200 people (53% vs 24%), Qualtrics to companies over 1,000 (52% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Forms's script and mail records show on hundreds of thousands of small sites, Qualtrics rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Forms: 2–200 employees
- 53%
- Qualtrics: 2–200 employees
- 24%
- Google Forms: 1,000+ employees
- 26%
- Qualtrics: 1,000+ employees
- 52%
- Postings per company, 90 days
- 1.9 · 2.5
- Website or DNS footprint
- 0 · 1,413
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Forms | share | Qualtrics | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 3 | 3% | 2 | 1% | Google Forms |
| 2-10 employees | 9 | 9% | 12 | 3% | Google Forms |
| 11-50 employees | 20 | 20% | 32 | 9% | Google Forms |
| 51-200 employees | 25 | 25% | 44 | 12% | Google Forms |
| 201-500 employees | 14 | 14% | 44 | 12% | even |
| 501-1000 employees | 4 | 4% | 40 | 11% | Qualtrics |
| 1001-5000 employees | 8 | 8% | 74 | 20% | Qualtrics |
| 5001-10000 employees | 5 | 5% | 29 | 8% | Qualtrics |
| 10,001+ employees | 13 | 13% | 88 | 24% | Qualtrics |
| Segment | Google Forms | share | Qualtrics | share | Leans |
|---|---|---|---|---|---|
| Consumer services & leisure | 23 | 23% | 37 | 10% | Google Forms |
| Business & finance services | 18 | 18% | 98 | 27% | Qualtrics |
| Public, community & associations | 16 | 16% | 37 | 10% | Google Forms |
| Technology & software | 10 | 10% | 61 | 17% | Qualtrics |
| Manufacturing & industry | 8 | 8% | 37 | 10% | Qualtrics |
| Media & content | 7 | 7% | 23 | 6% | even |
| Property & construction | 6 | 6% | 5 | 1% | Google Forms |
| Commerce & trade | 5 | 5% | 14 | 4% | even |
| Health care | 3 | 3% | 28 | 8% | Qualtrics |
| Hospitality & travel | 2 | 2% | 11 | 3% | even |
| Automotive | 1 | 1% | 7 | 2% | even |
| Transport, logistics & rental | 1 | 1% | 4 | 1% | even |
| Segment | Google Forms | share | Qualtrics | share | Leans |
|---|---|---|---|---|---|
| United States | 59 | 58% | 270 | 74% | Qualtrics |
| France | 8 | 8% | 5 | 1% | Google Forms |
| Canada | 5 | 5% | 17 | 5% | even |
| United Kingdom | 3 | 3% | 19 | 5% | Qualtrics |
| Singapore | 3 | 3% | 5 | 1% | even |
| United Arab Emirates | 2 | 2% | 3 | 1% | even |
| BD | 2 | 2% | – | – | outside top 12 |
| Spain | 2 | 2% | 2 | 1% | even |
| India | 2 | 2% | 4 | 1% | even |
| Belgium | 1 | 1% | – | – | outside top 12 |
| Brazil | 1 | 1% | 4 | 1% | even |
| Germany | 1 | 1% | 9 | 2% | even |
| Australia | – | – | 3 | 1% | outside top 12 |
| Argentina | – | – | 2 | 1% | outside top 12 |
| Segment | Google Forms | share | Qualtrics | share | Leans |
|---|---|---|---|---|---|
| Logistics warehouse and transport | 1,306 | 79% | – | – | outside top 12 |
| Marketing & communications | 21 | 1% | 118 | 11% | Qualtrics |
| Product, program & project management | 16 | 1% | 70 | 7% | Qualtrics |
| Administration & office | 15 | 1% | 42 | 4% | Qualtrics |
| Construction and civil | 14 | 1% | – | – | outside top 12 |
| Education & training | 14 | 1% | 45 | 4% | Qualtrics |
| Human resources | 9 | 1% | 57 | 5% | Qualtrics |
| Social care and community | 9 | 1% | – | – | outside top 12 |
| Sales | 7 | 0% | 30 | 3% | Qualtrics |
| Data & AI | 5 | 0% | 80 | 7% | Qualtrics |
| Customer service & success | 4 | 0% | 42 | 4% | Qualtrics |
| Finance & accounting | 4 | 0% | – | – | outside top 12 |
| Research and science | – | – | 61 | 6% | outside top 12 |
| Design & UX | – | – | 44 | 4% | outside top 12 |
| IT operations & business systems | – | – | 30 | 3% | outside top 12 |
| General management & consulting | – | – | 23 | 2% | outside top 12 |
The companies behind each column
Companies using Google Forms →
Companies using Qualtrics →
surveys market research ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Qualtrics is named by 365 companies in job postings and Google Forms by 101; 22 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/google-forms-vs-qualtrics)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Forms vs Qualtrics: questions
Which is more used, Google Forms or Qualtrics?
By companies naming it in their own job postings, Qualtrics (365) over Google Forms (101). By website-and-DNS footprint, Qualtrics (1,413 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Forms?
53% of Google Forms companies have 2 to 200 employees, against 24% for Qualtrics. 26% of Google Forms companies have over 1,000 employees, against 52% for Qualtrics.
Do companies run both?
22 companies name both in their postings, usually Google Forms in marketing and Qualtrics in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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