Hotjar VS Microsoft Clarity
As of 30 October 2026, Microsoft Clarity is named by 133 companies and Hotjar by 304; Hotjar skews to companies under 200 people (60% vs 58%), Microsoft Clarity to companies over 1,000 (17% vs 15%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Hotjar's script and mail records show on hundreds of thousands of small sites, Microsoft Clarity rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Hotjar: 2–200 employees
- 60%
- Microsoft Clarity: 2–200 employees
- 58%
- Hotjar: 1,000+ employees
- 15%
- Microsoft Clarity: 1,000+ employees
- 17%
- Postings per company, 90 days
- 1.9 · 1.9
- Website or DNS footprint
- 223,072 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Hotjar | share | Microsoft Clarity | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 6 | 2% | 3 | 2% | even |
| 2-10 employees | 19 | 6% | 19 | 14% | Microsoft Clarity |
| 11-50 employees | 79 | 26% | 30 | 23% | Hotjar |
| 51-200 employees | 84 | 28% | 28 | 21% | Hotjar |
| 201-500 employees | 42 | 14% | 18 | 14% | even |
| 501-1000 employees | 27 | 9% | 12 | 9% | even |
| 1001-5000 employees | 25 | 8% | 14 | 11% | Microsoft Clarity |
| 5001-10000 employees | 7 | 2% | 4 | 3% | even |
| 10,001+ employees | 15 | 5% | 5 | 4% | even |
| Segment | Hotjar | share | Microsoft Clarity | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 113 | 37% | 44 | 33% | Hotjar |
| Business & finance services | 90 | 30% | 40 | 30% | even |
| Commerce & trade | 29 | 10% | 10 | 8% | Hotjar |
| Consumer services & leisure | 14 | 5% | 6 | 5% | even |
| Media & content | 14 | 5% | 6 | 5% | even |
| Manufacturing & industry | 13 | 4% | 10 | 8% | Microsoft Clarity |
| Health care | 8 | 3% | 5 | 4% | even |
| Public, community & associations | 6 | 2% | 4 | 3% | even |
| Automotive | 4 | 1% | – | – | outside top 12 |
| Hospitality & travel | 4 | 1% | 4 | 3% | even |
| Transport, logistics & rental | 4 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 3 | 1% | 1 | 1% | even |
| Property & construction | – | – | 3 | 2% | outside top 12 |
| Segment | Hotjar | share | Microsoft Clarity | share | Leans |
|---|---|---|---|---|---|
| United States | 128 | 42% | 57 | 43% | even |
| United Kingdom | 21 | 7% | 11 | 8% | even |
| Germany | 20 | 7% | 9 | 7% | even |
| France | 20 | 7% | – | – | outside top 12 |
| Poland | 15 | 5% | 8 | 6% | even |
| Italy | 12 | 4% | – | – | outside top 12 |
| Netherlands | 10 | 3% | 5 | 4% | even |
| Spain | 8 | 3% | – | – | outside top 12 |
| Canada | 7 | 2% | 6 | 5% | Microsoft Clarity |
| India | 7 | 2% | 8 | 6% | Microsoft Clarity |
| Brazil | 6 | 2% | 3 | 2% | even |
| Belgium | 4 | 1% | – | – | outside top 12 |
| United Arab Emirates | – | – | 2 | 2% | outside top 12 |
| Australia | – | – | 2 | 2% | outside top 12 |
| Czechia | – | – | 2 | 2% | outside top 12 |
| Denmark | – | – | 2 | 2% | outside top 12 |
| Segment | Hotjar | share | Microsoft Clarity | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 276 | 34% | 167 | 55% | Microsoft Clarity |
| Design & UX | 131 | 16% | 18 | 6% | Hotjar |
| Software engineering | 96 | 12% | 16 | 5% | Hotjar |
| Product, program & project management | 49 | 6% | 12 | 4% | even |
| Engineering (non-software) | 15 | 2% | – | – | outside top 12 |
| Data & AI | 13 | 2% | 10 | 3% | even |
| Hospitality and food service | 12 | 1% | – | – | outside top 12 |
| Unclassified | 12 | 1% | – | – | outside top 12 |
| Customer service & success | 5 | 1% | – | – | outside top 12 |
| Construction and civil | 4 | 0% | 3 | 1% | even |
| Social care and community | 4 | 0% | – | – | outside top 12 |
| Business development & strategy | 3 | 0% | – | – | outside top 12 |
| Skilled trades and field service | – | – | 6 | 2% | outside top 12 |
| Facilities cleaning and security | – | – | 3 | 1% | outside top 12 |
| Finance & accounting | – | – | 3 | 1% | outside top 12 |
| General management & consulting | – | – | 3 | 1% | outside top 12 |
| Sales | – | – | 3 | 1% | outside top 12 |
| Administration & office | – | – | 2 | 1% | outside top 12 |
The companies behind each column
Companies using Hotjar →
Companies using Microsoft Clarity →
product analytics experimentation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Clarity is named by 133 companies in job postings and Hotjar by 304; 74 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/hotjar-vs-microsoft-clarity)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Hotjar vs Microsoft Clarity: questions
Which is more used, Hotjar or Microsoft Clarity?
By companies naming it in their own job postings, Hotjar (304) over Microsoft Clarity (133). By website-and-DNS footprint, Hotjar (223,072 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Hotjar?
60% of Hotjar companies have 2 to 200 employees, against 58% for Microsoft Clarity. 15% of Hotjar companies have over 1,000 employees, against 17% for Microsoft Clarity.
Do companies run both?
74 companies name both in their postings, usually Hotjar in marketing and Microsoft Clarity in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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