Jira Service Management VS ServiceNow Service Portal
As of 30 October 2026, ServiceNow Service Portal is named by 105 companies and Jira Service Management by 769; Jira Service Management skews to companies under 200 people (36% vs 23%), ServiceNow Service Portal to companies over 1,000 (56% vs 34%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Jira Service Management's script and mail records show on hundreds of thousands of small sites, ServiceNow Service Portal rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Jira Service Management: 2–200 employees
- 36%
- ServiceNow Service Portal: 2–200 employees
- 23%
- Jira Service Management: 1,000+ employees
- 34%
- ServiceNow Service Portal: 1,000+ employees
- 56%
- Postings per company, 90 days
- 2.0 · 4.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Jira Service Management | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 3 | 0% | 1 | 1% | even |
| 2-10 employees | 42 | 5% | 5 | 5% | even |
| 11-50 employees | 57 | 7% | 6 | 6% | even |
| 51-200 employees | 180 | 23% | 13 | 12% | Jira Service Management |
| 201-500 employees | 122 | 16% | 9 | 9% | Jira Service Management |
| 501-1000 employees | 107 | 14% | 12 | 11% | Jira Service Management |
| 1001-5000 employees | 181 | 24% | 24 | 23% | even |
| 5001-10000 employees | 30 | 4% | 9 | 9% | ServiceNow Service Portal |
| 10,001+ employees | 47 | 6% | 26 | 25% | ServiceNow Service Portal |
| Segment | Jira Service Management | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 341 | 44% | 37 | 35% | Jira Service Management |
| Business & finance services | 161 | 21% | 29 | 28% | ServiceNow Service Portal |
| Manufacturing & industry | 101 | 13% | 17 | 16% | ServiceNow Service Portal |
| Media & content | 25 | 3% | 2 | 2% | even |
| Public, community & associations | 20 | 3% | 5 | 5% | ServiceNow Service Portal |
| Commerce & trade | 19 | 2% | 1 | 1% | even |
| Utilities & infrastructure | 19 | 2% | 5 | 5% | ServiceNow Service Portal |
| Consumer services & leisure | 17 | 2% | – | – | outside top 12 |
| Property & construction | 15 | 2% | 2 | 2% | even |
| Transport, logistics & rental | 14 | 2% | – | – | outside top 12 |
| Health care | 13 | 2% | 2 | 2% | even |
| Hospitality & travel | 11 | 1% | 1 | 1% | even |
| Automotive | – | – | 4 | 4% | outside top 12 |
| Segment | Jira Service Management | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| United States | 446 | 58% | 63 | 60% | ServiceNow Service Portal |
| United Kingdom | 69 | 9% | 13 | 12% | ServiceNow Service Portal |
| Germany | 57 | 7% | 4 | 4% | Jira Service Management |
| Canada | 23 | 3% | 4 | 4% | even |
| France | 21 | 3% | 3 | 3% | even |
| Australia | 16 | 2% | 4 | 4% | even |
| Brazil | 16 | 2% | 1 | 1% | even |
| Switzerland | 9 | 1% | – | – | outside top 12 |
| Netherlands | 9 | 1% | – | – | outside top 12 |
| Austria | 8 | 1% | – | – | outside top 12 |
| Spain | 8 | 1% | 1 | 1% | even |
| India | 8 | 1% | 2 | 2% | even |
| Singapore | – | – | 3 | 3% | outside top 12 |
| Finland | – | – | 2 | 2% | outside top 12 |
| Belgium | – | – | 1 | 1% | outside top 12 |
| Segment | Jira Service Management | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 1,021 | 52% | 150 | 27% | Jira Service Management |
| Customer service & success | 153 | 8% | 7 | 1% | Jira Service Management |
| Software engineering | 137 | 7% | 300 | 54% | ServiceNow Service Portal |
| Product, program & project management | 72 | 4% | 11 | 2% | even |
| Sales | 47 | 2% | 4 | 1% | even |
| Engineering (non-software) | 39 | 2% | – | – | outside top 12 |
| General management & consulting | 34 | 2% | 2 | 0% | even |
| Data & AI | 33 | 2% | – | – | outside top 12 |
| Human resources | 20 | 1% | 4 | 1% | even |
| Administration & office | 13 | 1% | – | – | outside top 12 |
| Skilled trades and field service | 13 | 1% | 8 | 1% | even |
| Marketing & communications | 6 | 0% | – | – | outside top 12 |
| Design & UX | – | – | 5 | 1% | outside top 12 |
| Unclassified | – | – | 3 | 1% | outside top 12 |
The companies behind each column
Companies using Jira Service Management →
Companies using ServiceNow Service Portal →
itsm service desk ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
ServiceNow Service Portal is named by 105 companies in job postings and Jira Service Management by 769; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/jira-service-management-vs-servicenow-service-portal)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Jira Service Management vs ServiceNow Service Portal: questions
Which is more used, Jira Service Management or ServiceNow Service Portal?
By companies naming it in their own job postings, Jira Service Management (769) over ServiceNow Service Portal (105). By website-and-DNS footprint, ServiceNow Service Portal (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Jira Service Management?
36% of Jira Service Management companies have 2 to 200 employees, against 23% for ServiceNow Service Portal. 34% of Jira Service Management companies have over 1,000 employees, against 56% for ServiceNow Service Portal.
Do companies run both?
0 companies name both in their postings, usually Jira Service Management in marketing and ServiceNow Service Portal in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Jira Service Management or ServiceNow Service Portal. Start free, no card.