Medallia VS Qualtrics
As of 30 October 2026, Qualtrics is named by 365 companies and Medallia by 105; Medallia skews to companies under 200 people (17% vs 24%), Qualtrics to companies over 1,000 (52% vs 60%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Medallia's script and mail records show on hundreds of thousands of small sites, Qualtrics rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Medallia: 2–200 employees
- 17%
- Qualtrics: 2–200 employees
- 24%
- Medallia: 1,000+ employees
- 60%
- Qualtrics: 1,000+ employees
- 52%
- Postings per company, 90 days
- 3.1 · 2.5
- Website or DNS footprint
- 0 · 1,413
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Medallia | share | Qualtrics | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 2% | 2 | 1% | even |
| 2-10 employees | 3 | 3% | 12 | 3% | even |
| 11-50 employees | 6 | 6% | 32 | 9% | Qualtrics |
| 51-200 employees | 9 | 9% | 44 | 12% | Qualtrics |
| 201-500 employees | 12 | 11% | 44 | 12% | even |
| 501-1000 employees | 10 | 10% | 40 | 11% | even |
| 1001-5000 employees | 22 | 21% | 74 | 20% | even |
| 5001-10000 employees | 8 | 8% | 29 | 8% | even |
| 10,001+ employees | 33 | 31% | 88 | 24% | Medallia |
| Segment | Medallia | share | Qualtrics | share | Leans |
|---|---|---|---|---|---|
| Hospitality & travel | 26 | 25% | 11 | 3% | Medallia |
| Business & finance services | 22 | 21% | 98 | 27% | Qualtrics |
| Property & construction | 11 | 10% | 5 | 1% | Medallia |
| Technology & software | 10 | 10% | 61 | 17% | Qualtrics |
| Commerce & trade | 8 | 8% | 14 | 4% | Medallia |
| Manufacturing & industry | 8 | 8% | 37 | 10% | Qualtrics |
| Consumer services & leisure | 7 | 7% | 37 | 10% | Qualtrics |
| Health care | 3 | 3% | 28 | 8% | Qualtrics |
| Utilities & infrastructure | 3 | 3% | – | – | outside top 12 |
| Automotive | 2 | 2% | 7 | 2% | even |
| Public, community & associations | 2 | 2% | 37 | 10% | Qualtrics |
| Media & content | 2 | 2% | 23 | 6% | Qualtrics |
| Transport, logistics & rental | – | – | 4 | 1% | outside top 12 |
| Segment | Medallia | share | Qualtrics | share | Leans |
|---|---|---|---|---|---|
| United States | 77 | 73% | 270 | 74% | even |
| United Kingdom | 8 | 8% | 19 | 5% | Medallia |
| Canada | 4 | 4% | 17 | 5% | even |
| United Arab Emirates | 2 | 2% | 3 | 1% | even |
| Germany | 2 | 2% | 9 | 2% | even |
| Spain | 2 | 2% | 2 | 1% | even |
| Austria | 1 | 1% | – | – | outside top 12 |
| Australia | 1 | 1% | 3 | 1% | even |
| Brazil | 1 | 1% | 4 | 1% | even |
| France | 1 | 1% | 5 | 1% | even |
| Hungary | 1 | 1% | – | – | outside top 12 |
| Ireland | 1 | 1% | – | – | outside top 12 |
| Singapore | – | – | 5 | 1% | outside top 12 |
| India | – | – | 4 | 1% | outside top 12 |
| Argentina | – | – | 2 | 1% | outside top 12 |
| Segment | Medallia | share | Qualtrics | share | Leans |
|---|---|---|---|---|---|
| Hospitality and food service | 92 | 23% | – | – | outside top 12 |
| Customer service & success | 40 | 10% | 42 | 4% | Medallia |
| Marketing & communications | 30 | 8% | 118 | 11% | Qualtrics |
| General management & consulting | 29 | 7% | 23 | 2% | Medallia |
| Product, program & project management | 17 | 4% | 70 | 7% | Qualtrics |
| Sales | 17 | 4% | 30 | 3% | even |
| Software engineering | 14 | 4% | – | – | outside top 12 |
| Personal care and wellness | 13 | 3% | – | – | outside top 12 |
| Data & AI | 10 | 3% | 80 | 7% | Qualtrics |
| IT operations & business systems | 9 | 2% | 30 | 3% | even |
| Design & UX | 8 | 2% | 44 | 4% | Qualtrics |
| Logistics warehouse and transport | 5 | 1% | – | – | outside top 12 |
| Research and science | – | – | 61 | 6% | outside top 12 |
| Human resources | – | – | 57 | 5% | outside top 12 |
| Education & training | – | – | 45 | 4% | outside top 12 |
| Administration & office | – | – | 42 | 4% | outside top 12 |
The companies behind each column
Companies using Medallia →
Companies using Qualtrics →
surveys market research ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Qualtrics is named by 365 companies in job postings and Medallia by 105; 63 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/medallia-vs-qualtrics)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Medallia vs Qualtrics: questions
Which is more used, Medallia or Qualtrics?
By companies naming it in their own job postings, Qualtrics (365) over Medallia (105). By website-and-DNS footprint, Qualtrics (1,413 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Medallia?
17% of Medallia companies have 2 to 200 employees, against 24% for Qualtrics. 60% of Medallia companies have over 1,000 employees, against 52% for Qualtrics.
Do companies run both?
63 companies name both in their postings, usually Medallia in marketing and Qualtrics in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Medallia or Qualtrics. Start free, no card.