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OneStream VS Planful

As of 30 October 2026, Planful is named by 103 companies and OneStream by 490; OneStream skews to companies under 200 people (12% vs 29%), Planful to companies over 1,000 (37% vs 69%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: OneStream's script and mail records show on hundreds of thousands of small sites, Planful rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

OneStream: 2–200 employees
12%
Planful: 2–200 employees
29%
OneStream: 1,000+ employees
69%
Planful: 1,000+ employees
37%
Postings per company, 90 days
3.5 · 1.7
Website or DNS footprint
0 · 0
490companies name OneStream
103companies name Planful
21name both
1,715 · 174postings in 90 days, OneStream · Planful
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentOneStreamsharePlanfulshareLeans
Self-employed10%––outside top 12
2-10 employees102%22%even
11-50 employees122%1010%Planful
51-200 employees357%1817%Planful
201-500 employees429%1010%even
501-1000 employees5311%2524%Planful
1001-5000 employees14630%3231%even
5001-10000 employees5010%33%OneStream
10,001+ employees14129%33%OneStream
By industry
SegmentOneStreamsharePlanfulshareLeans
Manufacturing & industry18638%1817%OneStream
Business & finance services9319%1817%even
Technology & software5211%2625%Planful
Commerce & trade316%44%OneStream
Utilities & infrastructure255%––outside top 12
Automotive224%33%even
Property & construction224%66%even
Media & content143%55%even
Transport, logistics & rental122%22%even
Hospitality & travel112%22%even
Public, community & associations71%77%Planful
Health care71%88%Planful
Consumer services & leisure––22%outside top 12
By country
SegmentOneStreamsharePlanfulshareLeans
United States32566%8583%Planful
United Kingdom418%66%OneStream
Canada255%33%OneStream
Germany173%––outside top 12
France173%22%even
Netherlands102%––outside top 12
Australia71%––outside top 12
Switzerland51%––outside top 12
Poland51%––outside top 12
Denmark41%––outside top 12
Spain41%––outside top 12
Finland41%––outside top 12
United Arab Emirates––11%outside top 12
Austria––11%outside top 12
Belgium––11%outside top 12
Brazil––11%outside top 12
Estonia––11%outside top 12
Italy––11%outside top 12
Postings by team (share of each tool's postings)
SegmentOneStreamsharePlanfulshareLeans
Finance & accounting1,19561%14969%Planful
IT operations & business systems21211%209%even
General management & consulting774%31%OneStream
Sales523%42%even
Product, program & project management472%73%even
Software engineering462%––outside top 12
Data & AI392%21%even
Customer service & success221%21%even
Business development & strategy131%––outside top 12
Human resources70%10%even
Legal, compliance & risk40%––outside top 12
Marketing & communications40%21%even
Engineering (non-software)––31%outside top 12
Logistics warehouse and transport––31%outside top 12
Design & UX––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Planful is named by 103 companies in job postings and OneStream by 490; 21 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/onestream-vs-planful)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

OneStream vs Planful: questions

Which is more used, OneStream or Planful?

By companies naming it in their own job postings, OneStream (490) over Planful (103). By website-and-DNS footprint, Planful (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses OneStream?

12% of OneStream companies have 2 to 200 employees, against 29% for Planful. 69% of OneStream companies have over 1,000 employees, against 37% for Planful.

Do companies run both?

21 companies name both in their postings, usually OneStream in marketing and Planful in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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