Optimizely VS VWO
As of 30 October 2026, VWO is named by 140 companies and Optimizely by 275; Optimizely skews to companies under 200 people (35% vs 42%), VWO to companies over 1,000 (23% vs 32%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Optimizely's script and mail records show on hundreds of thousands of small sites, VWO rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Optimizely: 2–200 employees
- 35%
- VWO: 2–200 employees
- 42%
- Optimizely: 1,000+ employees
- 32%
- VWO: 1,000+ employees
- 23%
- Postings per company, 90 days
- 2.0 · 1.7
- Website or DNS footprint
- 241 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Optimizely | share | VWO | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 5 | 2% | 5 | 4% | even |
| 2-10 employees | 18 | 7% | 8 | 6% | even |
| 11-50 employees | 27 | 10% | 21 | 15% | VWO |
| 51-200 employees | 52 | 19% | 30 | 21% | VWO |
| 201-500 employees | 48 | 17% | 28 | 20% | VWO |
| 501-1000 employees | 36 | 13% | 16 | 11% | even |
| 1001-5000 employees | 46 | 17% | 23 | 16% | even |
| 5001-10000 employees | 11 | 4% | 3 | 2% | even |
| 10,001+ employees | 32 | 12% | 6 | 4% | Optimizely |
| Segment | Optimizely | share | VWO | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 81 | 29% | 51 | 36% | VWO |
| Business & finance services | 73 | 27% | 42 | 30% | VWO |
| Commerce & trade | 25 | 9% | 8 | 6% | Optimizely |
| Manufacturing & industry | 24 | 9% | 8 | 6% | Optimizely |
| Health care | 14 | 5% | 6 | 4% | even |
| Consumer services & leisure | 11 | 4% | 6 | 4% | even |
| Media & content | 11 | 4% | 3 | 2% | even |
| Hospitality & travel | 10 | 4% | 6 | 4% | even |
| Public, community & associations | 8 | 3% | 3 | 2% | even |
| Automotive | 6 | 2% | 2 | 1% | even |
| Property & construction | 6 | 2% | 3 | 2% | even |
| Utilities & infrastructure | 4 | 1% | 2 | 1% | even |
| Segment | Optimizely | share | VWO | share | Leans |
|---|---|---|---|---|---|
| United States | 178 | 65% | 85 | 61% | Optimizely |
| United Kingdom | 18 | 7% | 8 | 6% | even |
| Australia | 9 | 3% | – | – | outside top 12 |
| Canada | 9 | 3% | 5 | 4% | even |
| Germany | 8 | 3% | 5 | 4% | even |
| Sweden | 8 | 3% | – | – | outside top 12 |
| Netherlands | 7 | 3% | 8 | 6% | VWO |
| Belgium | 5 | 2% | 3 | 2% | even |
| India | 4 | 1% | 3 | 2% | even |
| Denmark | 3 | 1% | – | – | outside top 12 |
| Switzerland | 2 | 1% | – | – | outside top 12 |
| Czechia | 2 | 1% | – | – | outside top 12 |
| France | – | – | 6 | 4% | outside top 12 |
| Singapore | – | – | 3 | 2% | outside top 12 |
| Brazil | – | – | 2 | 1% | outside top 12 |
| United Arab Emirates | – | – | 1 | 1% | outside top 12 |
| Austria | – | – | 1 | 1% | outside top 12 |
| Segment | Optimizely | share | VWO | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 193 | 26% | 123 | 39% | VWO |
| Software engineering | 159 | 21% | 29 | 9% | Optimizely |
| Product, program & project management | 61 | 8% | 10 | 3% | Optimizely |
| IT operations & business systems | 41 | 6% | – | – | outside top 12 |
| Data & AI | 40 | 5% | 11 | 3% | even |
| Sales | 38 | 5% | 5 | 2% | Optimizely |
| Design & UX | 27 | 4% | 10 | 3% | even |
| Business development & strategy | 11 | 1% | 5 | 2% | even |
| General management & consulting | 7 | 1% | – | – | outside top 12 |
| Customer service & success | 5 | 1% | 7 | 2% | even |
| Human resources | 5 | 1% | – | – | outside top 12 |
| Arts media and entertainment | 3 | 0% | – | – | outside top 12 |
| Construction and civil | – | – | 11 | 3% | outside top 12 |
| Legal, compliance & risk | – | – | 9 | 3% | outside top 12 |
| Education & training | – | – | 3 | 1% | outside top 12 |
| Finance & accounting | – | – | 3 | 1% | outside top 12 |
The companies behind each column
Companies using Optimizely →
Companies using VWO →
product analytics experimentation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
VWO is named by 140 companies in job postings and Optimizely by 275; 135 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/optimizely-vs-vwo)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Optimizely vs VWO: questions
Which is more used, Optimizely or VWO?
By companies naming it in their own job postings, Optimizely (275) over VWO (140). By website-and-DNS footprint, Optimizely (241 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Optimizely?
35% of Optimizely companies have 2 to 200 employees, against 42% for VWO. 32% of Optimizely companies have over 1,000 employees, against 23% for VWO.
Do companies run both?
135 companies name both in their postings, usually Optimizely in marketing and VWO in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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