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Pigment VS Workiva

As of 30 October 2026, Workiva is named by 341 companies and Pigment by 189; Pigment skews to companies under 200 people (34% vs 17%), Workiva to companies over 1,000 (57% vs 33%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Pigment's script and mail records show on hundreds of thousands of small sites, Workiva rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Pigment: 2–200 employees
34%
Workiva: 2–200 employees
17%
Pigment: 1,000+ employees
33%
Workiva: 1,000+ employees
57%
Postings per company, 90 days
1.9 · 2.2
Website or DNS footprint
0 · 0
189companies name Pigment
341companies name Workiva
4name both
354 · 736postings in 90 days, Pigment · Workiva
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentPigmentshareWorkivashareLeans
Self-employed11%21%even
2-10 employees74%82%even
11-50 employees2513%144%Pigment
51-200 employees3217%3510%Pigment
201-500 employees2513%4513%even
501-1000 employees3720%4313%Pigment
1001-5000 employees4624%8826%even
5001-10000 employees84%329%Workiva
10,001+ employees84%7422%Workiva
By industry
SegmentPigmentshareWorkivashareLeans
Technology & software9751%5416%Pigment
Business & finance services3820%10731%Workiva
Manufacturing & industry158%7823%Workiva
Media & content63%93%even
Commerce & trade53%165%Workiva
Public, community & associations53%51%even
Consumer services & leisure53%62%even
Property & construction53%165%Workiva
Utilities & infrastructure53%216%Workiva
Health care32%93%even
Automotive21%82%even
Hospitality & travel21%82%even
By country
SegmentPigmentshareWorkivashareLeans
United States13772%27581%Workiva
United Kingdom158%196%Pigment
France137%41%Pigment
Germany42%62%even
Belgium32%––outside top 12
Australia21%31%even
Canada21%144%Workiva
Finland21%––outside top 12
Netherlands21%––outside top 12
Brazil11%10%even
Czechia11%––outside top 12
Denmark11%––outside top 12
India––21%outside top 12
Singapore––21%outside top 12
Bulgaria––10%outside top 12
Switzerland––10%outside top 12
Estonia––10%outside top 12
Postings by team (share of each tool's postings)
SegmentPigmentshareWorkivashareLeans
Finance & accounting23955%53960%Workiva
IT operations & business systems5212%536%Pigment
General management & consulting184%263%even
Sales184%101%Pigment
Product, program & project management133%91%even
Data & AI82%657%Workiva
Software engineering82%30%even
Human resources41%––outside top 12
Business development & strategy31%––outside top 12
Logistics warehouse and transport31%––outside top 12
Real estate and property20%––outside top 12
Research and science20%––outside top 12
Legal, compliance & risk––516%outside top 12
Quality, safety & environment––172%outside top 12
Customer service & success––61%outside top 12
Unclassified––30%outside top 12
Design & UX––20%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Workiva is named by 341 companies in job postings and Pigment by 189; 4 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/pigment-vs-workiva)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Pigment vs Workiva: questions

Which is more used, Pigment or Workiva?

By companies naming it in their own job postings, Workiva (341) over Pigment (189). By website-and-DNS footprint, Workiva (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Pigment?

34% of Pigment companies have 2 to 200 employees, against 17% for Workiva. 33% of Pigment companies have over 1,000 employees, against 57% for Workiva.

Do companies run both?

4 companies name both in their postings, usually Pigment in marketing and Workiva in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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