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Planful VS Workday Adaptive Planning

As of 30 October 2026, Workday Adaptive Planning is named by 696 companies and Planful by 103; Planful skews to companies under 200 people (29% vs 23%), Workday Adaptive Planning to companies over 1,000 (42% vs 37%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Planful's script and mail records show on hundreds of thousands of small sites, Workday Adaptive Planning rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Planful: 2–200 employees
29%
Workday Adaptive Planning: 2–200 employees
23%
Planful: 1,000+ employees
37%
Workday Adaptive Planning: 1,000+ employees
42%
Postings per company, 90 days
1.7 · 2.0
Website or DNS footprint
0 · 0
103companies name Planful
696companies name Workday Adaptive Planning
58name both
174 · 1,400postings in 90 days, Planful · Workday Adaptive Planning
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentPlanfulshareWorkday Adaptive PlanningshareLeans
2-10 employees22%243%even
11-50 employees1010%426%Planful
51-200 employees1817%9514%Planful
201-500 employees1010%10816%Workday Adaptive Planning
501-1000 employees2524%13019%Planful
1001-5000 employees3231%19328%Planful
5001-10000 employees33%396%Workday Adaptive Planning
10,001+ employees33%629%Workday Adaptive Planning
Self-employed––30%outside top 12
By industry
SegmentPlanfulshareWorkday Adaptive PlanningshareLeans
Technology & software2625%19027%Workday Adaptive Planning
Business & finance services1817%15723%Workday Adaptive Planning
Manufacturing & industry1817%9714%Planful
Health care88%416%even
Public, community & associations77%507%even
Property & construction66%172%Planful
Media & content55%233%even
Commerce & trade44%284%even
Automotive33%101%even
Consumer services & leisure22%325%Workday Adaptive Planning
Hospitality & travel22%––outside top 12
Transport, logistics & rental22%142%even
Utilities & infrastructure––274%outside top 12
By country
SegmentPlanfulshareWorkday Adaptive PlanningshareLeans
United States8583%56080%Planful
United Kingdom66%375%even
Canada33%254%even
France22%81%even
United Arab Emirates11%––outside top 12
Austria11%––outside top 12
Belgium11%41%even
Brazil11%––outside top 12
Estonia11%––outside top 12
Italy11%––outside top 12
Germany––101%outside top 12
India––61%outside top 12
Australia––51%outside top 12
Sweden––51%outside top 12
Spain––30%outside top 12
Poland––30%outside top 12
Singapore––30%outside top 12
Postings by team (share of each tool's postings)
SegmentPlanfulshareWorkday Adaptive PlanningshareLeans
Finance & accounting14969%92655%Planful
IT operations & business systems209%22413%Workday Adaptive Planning
Product, program & project management73%503%even
Sales42%402%even
Engineering (non-software)31%362%even
General management & consulting31%161%even
Logistics warehouse and transport31%––outside top 12
Customer service & success21%––outside top 12
Data & AI21%362%even
Marketing & communications21%––outside top 12
Design & UX10%––outside top 12
Human resources10%121%even
Software engineering––1207%outside top 12
Healthcare clinical––91%outside top 12
Legal, compliance & risk––91%outside top 12
Business development & strategy––70%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Workday Adaptive Planning is named by 696 companies in job postings and Planful by 103; 58 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/planful-vs-workday-adaptive-planning)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Planful vs Workday Adaptive Planning: questions

Which is more used, Planful or Workday Adaptive Planning?

By companies naming it in their own job postings, Workday Adaptive Planning (696) over Planful (103). By website-and-DNS footprint, Workday Adaptive Planning (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Planful?

29% of Planful companies have 2 to 200 employees, against 23% for Workday Adaptive Planning. 37% of Planful companies have over 1,000 employees, against 42% for Workday Adaptive Planning.

Do companies run both?

58 companies name both in their postings, usually Planful in marketing and Workday Adaptive Planning in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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