Salesforce AppExchange VS SAP CRM
As of 30 October 2026, SAP CRM is named by 111 companies and Salesforce AppExchange by 100; Salesforce AppExchange skews to companies under 200 people (30% vs 26%), SAP CRM to companies over 1,000 (53% vs 37%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Salesforce AppExchange's script and mail records show on hundreds of thousands of small sites, SAP CRM rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Salesforce AppExchange: 2–200 employees
- 30%
- SAP CRM: 2–200 employees
- 26%
- Salesforce AppExchange: 1,000+ employees
- 37%
- SAP CRM: 1,000+ employees
- 53%
- Postings per company, 90 days
- 2.4 · 4.2
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Salesforce AppExchange | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | – | – | outside top 12 |
| 2-10 employees | 6 | 6% | 4 | 4% | Salesforce AppExchange |
| 11-50 employees | 7 | 7% | 12 | 11% | SAP CRM |
| 51-200 employees | 17 | 17% | 13 | 12% | Salesforce AppExchange |
| 201-500 employees | 17 | 17% | 14 | 13% | Salesforce AppExchange |
| 501-1000 employees | 15 | 15% | 9 | 8% | Salesforce AppExchange |
| 1001-5000 employees | 16 | 16% | 22 | 20% | SAP CRM |
| 5001-10000 employees | 6 | 6% | 5 | 5% | even |
| 10,001+ employees | 15 | 15% | 32 | 29% | SAP CRM |
| Segment | Salesforce AppExchange | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 48 | 48% | 31 | 28% | Salesforce AppExchange |
| Business & finance services | 19 | 19% | 12 | 11% | Salesforce AppExchange |
| Manufacturing & industry | 12 | 12% | 35 | 32% | SAP CRM |
| Public, community & associations | 7 | 7% | 1 | 1% | Salesforce AppExchange |
| Utilities & infrastructure | 5 | 5% | 10 | 9% | SAP CRM |
| Automotive | 3 | 3% | 3 | 3% | even |
| Health care | 3 | 3% | 1 | 1% | Salesforce AppExchange |
| Commerce & trade | 1 | 1% | 6 | 5% | SAP CRM |
| Media & content | 1 | 1% | 5 | 5% | SAP CRM |
| Property & construction | 1 | 1% | 5 | 5% | SAP CRM |
| Consumer services & leisure | – | – | 2 | 2% | outside top 12 |
| Segment | Salesforce AppExchange | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| United States | 83 | 83% | 38 | 34% | Salesforce AppExchange |
| India | 5 | 5% | 6 | 5% | even |
| Canada | 2 | 2% | 2 | 2% | even |
| France | 2 | 2% | 6 | 5% | SAP CRM |
| United Kingdom | 2 | 2% | 3 | 3% | even |
| United Arab Emirates | 1 | 1% | – | – | outside top 12 |
| Australia | 1 | 1% | 6 | 5% | SAP CRM |
| Belgium | 1 | 1% | – | – | outside top 12 |
| Spain | 1 | 1% | 2 | 2% | even |
| GH | 1 | 1% | – | – | outside top 12 |
| Poland | 1 | 1% | – | – | outside top 12 |
| Germany | – | – | 26 | 23% | outside top 12 |
| Switzerland | – | – | 6 | 5% | outside top 12 |
| Netherlands | – | – | 3 | 3% | outside top 12 |
| Sweden | – | – | 3 | 3% | outside top 12 |
| Italy | – | – | 2 | 2% | outside top 12 |
| Segment | Salesforce AppExchange | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 170 | 46% | 32 | 5% | Salesforce AppExchange |
| IT operations & business systems | 103 | 28% | 293 | 46% | SAP CRM |
| Product, program & project management | 17 | 5% | 18 | 3% | even |
| Sales | 15 | 4% | 100 | 16% | SAP CRM |
| Business development & strategy | 10 | 3% | – | – | outside top 12 |
| Marketing & communications | 5 | 1% | 8 | 1% | even |
| Engineering (non-software) | 3 | 1% | – | – | outside top 12 |
| Construction and civil | 2 | 1% | – | – | outside top 12 |
| Customer service & success | 2 | 1% | 31 | 5% | SAP CRM |
| Human resources | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | – | – | outside top 12 |
| Data & AI | – | – | 12 | 2% | outside top 12 |
| General management & consulting | – | – | 12 | 2% | outside top 12 |
| Finance & accounting | – | – | 9 | 1% | outside top 12 |
| Skilled trades and field service | – | – | 4 | 1% | outside top 12 |
| Administration & office | – | – | 3 | 0% | outside top 12 |
| Logistics warehouse and transport | – | – | 3 | 0% | outside top 12 |
The companies behind each column
Companies using Salesforce AppExchange →
Companies using SAP CRM →
CRM platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP CRM is named by 111 companies in job postings and Salesforce AppExchange by 100; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/salesforce-appexchange-vs-sap-crm)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Salesforce AppExchange vs SAP CRM: questions
Which is more used, Salesforce AppExchange or SAP CRM?
By companies naming it in their own job postings, SAP CRM (111) over Salesforce AppExchange (100). By website-and-DNS footprint, SAP CRM (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Salesforce AppExchange?
30% of Salesforce AppExchange companies have 2 to 200 employees, against 26% for SAP CRM. 37% of Salesforce AppExchange companies have over 1,000 employees, against 53% for SAP CRM.
Do companies run both?
0 companies name both in their postings, usually Salesforce AppExchange in marketing and SAP CRM in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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