Salesforce VS Salesforce AppExchange
As of 30 October 2026, Salesforce AppExchange is named by 100 companies and Salesforce by 13,558; Salesforce skews to companies under 200 people (46% vs 30%), Salesforce AppExchange to companies over 1,000 (37% vs 25%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Salesforce's script and mail records show on hundreds of thousands of small sites, Salesforce AppExchange rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Salesforce: 2–200 employees
- 46%
- Salesforce AppExchange: 2–200 employees
- 30%
- Salesforce: 1,000+ employees
- 25%
- Salesforce AppExchange: 1,000+ employees
- 37%
- Postings per company, 90 days
- 5.6 · 2.4
- Website or DNS footprint
- 60,721 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Salesforce | share | Salesforce AppExchange | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 115 | 1% | 1 | 1% | even |
| 2-10 employees | 845 | 6% | 6 | 6% | even |
| 11-50 employees | 1,973 | 15% | 7 | 7% | Salesforce |
| 51-200 employees | 3,413 | 25% | 17 | 17% | Salesforce |
| 201-500 employees | 2,344 | 17% | 17 | 17% | even |
| 501-1000 employees | 1,520 | 11% | 15 | 15% | Salesforce AppExchange |
| 1001-5000 employees | 2,010 | 15% | 16 | 16% | even |
| 5001-10000 employees | 489 | 4% | 6 | 6% | Salesforce AppExchange |
| 10,001+ employees | 849 | 6% | 15 | 15% | Salesforce AppExchange |
| Segment | Salesforce | share | Salesforce AppExchange | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 4,524 | 33% | 48 | 48% | Salesforce AppExchange |
| Business & finance services | 2,670 | 20% | 19 | 19% | even |
| Manufacturing & industry | 1,797 | 13% | 12 | 12% | even |
| Public, community & associations | 977 | 7% | 7 | 7% | even |
| Consumer services & leisure | 629 | 5% | – | – | outside top 12 |
| Property & construction | 569 | 4% | 1 | 1% | Salesforce |
| Commerce & trade | 468 | 3% | 1 | 1% | Salesforce |
| Health care | 461 | 3% | 3 | 3% | even |
| Utilities & infrastructure | 407 | 3% | 5 | 5% | even |
| Media & content | 388 | 3% | 1 | 1% | even |
| Transport, logistics & rental | 269 | 2% | – | – | outside top 12 |
| Hospitality & travel | 196 | 1% | – | – | outside top 12 |
| Automotive | – | – | 3 | 3% | outside top 12 |
| Segment | Salesforce | share | Salesforce AppExchange | share | Leans |
|---|---|---|---|---|---|
| United States | 9,617 | 71% | 83 | 83% | Salesforce AppExchange |
| United Kingdom | 889 | 7% | 2 | 2% | Salesforce |
| Germany | 574 | 4% | – | – | outside top 12 |
| Canada | 404 | 3% | 2 | 2% | even |
| France | 322 | 2% | 2 | 2% | even |
| Australia | 209 | 2% | 1 | 1% | even |
| India | 192 | 1% | 5 | 5% | Salesforce AppExchange |
| Netherlands | 125 | 1% | – | – | outside top 12 |
| Brazil | 106 | 1% | – | – | outside top 12 |
| Spain | 99 | 1% | 1 | 1% | even |
| Italy | 99 | 1% | – | – | outside top 12 |
| Switzerland | 77 | 1% | – | – | outside top 12 |
| United Arab Emirates | – | – | 1 | 1% | outside top 12 |
| Belgium | – | – | 1 | 1% | outside top 12 |
| GH | – | – | 1 | 1% | outside top 12 |
| Poland | – | – | 1 | 1% | outside top 12 |
| Segment | Salesforce | share | Salesforce AppExchange | share | Leans |
|---|---|---|---|---|---|
| Sales | 36,496 | 38% | 15 | 4% | Salesforce |
| Software engineering | 7,763 | 8% | 170 | 46% | Salesforce AppExchange |
| IT operations & business systems | 5,913 | 6% | 103 | 28% | Salesforce AppExchange |
| Customer service & success | 5,768 | 6% | 2 | 1% | Salesforce |
| Business development & strategy | 4,894 | 5% | 10 | 3% | Salesforce |
| Marketing & communications | 4,570 | 5% | 5 | 1% | Salesforce |
| Finance & accounting | 3,730 | 4% | – | – | outside top 12 |
| Product, program & project management | 3,210 | 3% | 17 | 5% | even |
| Data & AI | 2,592 | 3% | – | – | outside top 12 |
| General management & consulting | 1,318 | 1% | – | – | outside top 12 |
| Administration & office | 915 | 1% | – | – | outside top 12 |
| Retail & store operations | 680 | 1% | – | – | outside top 12 |
| Engineering (non-software) | – | – | 3 | 1% | outside top 12 |
| Construction and civil | – | – | 2 | 1% | outside top 12 |
| Human resources | – | – | 1 | 0% | outside top 12 |
| Unclassified | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Salesforce →
Companies using Salesforce AppExchange →
CRM platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Salesforce AppExchange is named by 100 companies in job postings and Salesforce by 13,558; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/salesforce-vs-salesforce-appexchange)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Salesforce vs Salesforce AppExchange: questions
Which is more used, Salesforce or Salesforce AppExchange?
By companies naming it in their own job postings, Salesforce (13,558) over Salesforce AppExchange (100). By website-and-DNS footprint, Salesforce (60,721 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Salesforce?
46% of Salesforce companies have 2 to 200 employees, against 30% for Salesforce AppExchange. 25% of Salesforce companies have over 1,000 employees, against 37% for Salesforce AppExchange.
Do companies run both?
0 companies name both in their postings, usually Salesforce in marketing and Salesforce AppExchange in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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