SAP Business Data Cloud VS SAP BW
As of 30 October 2026, SAP BW is named by 632 companies and SAP Business Data Cloud by 181; SAP Business Data Cloud skews to companies under 200 people (25% vs 20%), SAP BW to companies over 1,000 (66% vs 53%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: SAP Business Data Cloud's script and mail records show on hundreds of thousands of small sites, SAP BW rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- SAP Business Data Cloud: 2–200 employees
- 25%
- SAP BW: 2–200 employees
- 20%
- SAP Business Data Cloud: 1,000+ employees
- 53%
- SAP BW: 1,000+ employees
- 66%
- Postings per company, 90 days
- 4.4 · 3.7
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | SAP Business Data Cloud | share | SAP BW | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 2 | 0% | even |
| 2-10 employees | 11 | 6% | 17 | 3% | SAP Business Data Cloud |
| 11-50 employees | 14 | 8% | 45 | 7% | even |
| 51-200 employees | 21 | 12% | 63 | 10% | even |
| 201-500 employees | 20 | 11% | 45 | 7% | SAP Business Data Cloud |
| 501-1000 employees | 18 | 10% | 43 | 7% | SAP Business Data Cloud |
| 1001-5000 employees | 33 | 18% | 137 | 22% | SAP BW |
| 5001-10000 employees | 12 | 7% | 63 | 10% | SAP BW |
| 10,001+ employees | 51 | 28% | 217 | 34% | SAP BW |
| Segment | SAP Business Data Cloud | share | SAP BW | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 50 | 28% | 259 | 41% | SAP BW |
| Technology & software | 43 | 24% | 118 | 19% | SAP Business Data Cloud |
| Automotive | 31 | 17% | 22 | 3% | SAP Business Data Cloud |
| Business & finance services | 26 | 14% | 63 | 10% | SAP Business Data Cloud |
| Commerce & trade | 12 | 7% | 53 | 8% | even |
| Utilities & infrastructure | 6 | 3% | 34 | 5% | SAP BW |
| Property & construction | 5 | 3% | 13 | 2% | even |
| Media & content | 4 | 2% | 15 | 2% | even |
| Transport, logistics & rental | 2 | 1% | 10 | 2% | even |
| Agriculture & forestry | 1 | 1% | – | – | outside top 12 |
| Hospitality & travel | 1 | 1% | – | – | outside top 12 |
| Public, community & associations | – | – | 12 | 2% | outside top 12 |
| Consumer services & leisure | – | – | 12 | 2% | outside top 12 |
| Health care | – | – | 12 | 2% | outside top 12 |
| Segment | SAP Business Data Cloud | share | SAP BW | share | Leans |
|---|---|---|---|---|---|
| United States | 89 | 49% | 256 | 41% | SAP Business Data Cloud |
| Germany | 28 | 15% | 141 | 22% | SAP BW |
| United Kingdom | 11 | 6% | 31 | 5% | even |
| Switzerland | 7 | 4% | 23 | 4% | even |
| India | 7 | 4% | 10 | 2% | SAP Business Data Cloud |
| Denmark | 4 | 2% | 9 | 1% | even |
| France | 4 | 2% | 19 | 3% | even |
| Netherlands | 4 | 2% | 16 | 3% | even |
| Canada | 3 | 2% | 9 | 1% | even |
| United Arab Emirates | 2 | 1% | – | – | outside top 12 |
| Australia | 2 | 1% | – | – | outside top 12 |
| Brazil | 2 | 1% | – | – | outside top 12 |
| Austria | – | – | 18 | 3% | outside top 12 |
| Italy | – | – | 10 | 2% | outside top 12 |
| Belgium | – | – | 8 | 1% | outside top 12 |
| Segment | SAP Business Data Cloud | share | SAP BW | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 413 | 41% | 1,330 | 41% | even |
| Data & AI | 221 | 22% | 330 | 10% | SAP Business Data Cloud |
| Sales | 111 | 11% | 73 | 2% | SAP Business Data Cloud |
| Software engineering | 30 | 3% | 149 | 5% | even |
| Product, program & project management | 29 | 3% | 158 | 5% | SAP BW |
| Customer service & success | 19 | 2% | 15 | 0% | even |
| Finance & accounting | 11 | 1% | 480 | 15% | SAP BW |
| Engineering (non-software) | 8 | 1% | – | – | outside top 12 |
| Research and science | 7 | 1% | – | – | outside top 12 |
| Unclassified | 6 | 1% | – | – | outside top 12 |
| General management & consulting | 5 | 0% | 36 | 1% | even |
| Administration & office | 2 | 0% | 13 | 0% | even |
| Logistics warehouse and transport | – | – | 90 | 3% | outside top 12 |
| Procurement and purchasing | – | – | 29 | 1% | outside top 12 |
| Marketing & communications | – | – | 15 | 0% | outside top 12 |
The companies behind each column
Companies using SAP Business Data Cloud →
Companies using SAP BW →
data warehouses olap ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP BW is named by 632 companies in job postings and SAP Business Data Cloud by 181; 127 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/sap-business-data-cloud-vs-sap-bw)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
SAP Business Data Cloud vs SAP BW: questions
Which is more used, SAP Business Data Cloud or SAP BW?
By companies naming it in their own job postings, SAP BW (632) over SAP Business Data Cloud (181). By website-and-DNS footprint, SAP BW (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses SAP Business Data Cloud?
25% of SAP Business Data Cloud companies have 2 to 200 employees, against 20% for SAP BW. 53% of SAP Business Data Cloud companies have over 1,000 employees, against 66% for SAP BW.
Do companies run both?
127 companies name both in their postings, usually SAP Business Data Cloud in marketing and SAP BW in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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