SAP Business Data Cloud VS Snowflake
As of 30 October 2026, Snowflake is named by 4,295 companies and SAP Business Data Cloud by 181; SAP Business Data Cloud skews to companies under 200 people (25% vs 38%), Snowflake to companies over 1,000 (34% vs 53%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: SAP Business Data Cloud's script and mail records show on hundreds of thousands of small sites, Snowflake rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- SAP Business Data Cloud: 2–200 employees
- 25%
- Snowflake: 2–200 employees
- 38%
- SAP Business Data Cloud: 1,000+ employees
- 53%
- Snowflake: 1,000+ employees
- 34%
- Postings per company, 90 days
- 4.4 · 4.2
- Website or DNS footprint
- 0 · 198
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | SAP Business Data Cloud | share | Snowflake | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 39 | 1% | even |
| 2-10 employees | 11 | 6% | 270 | 6% | even |
| 11-50 employees | 14 | 8% | 501 | 12% | Snowflake |
| 51-200 employees | 21 | 12% | 849 | 20% | Snowflake |
| 201-500 employees | 20 | 11% | 670 | 16% | Snowflake |
| 501-1000 employees | 18 | 10% | 512 | 12% | even |
| 1001-5000 employees | 33 | 18% | 770 | 18% | even |
| 5001-10000 employees | 12 | 7% | 218 | 5% | even |
| 10,001+ employees | 51 | 28% | 466 | 11% | SAP Business Data Cloud |
| Segment | SAP Business Data Cloud | share | Snowflake | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 50 | 28% | 360 | 8% | SAP Business Data Cloud |
| Technology & software | 43 | 24% | 1,885 | 44% | Snowflake |
| Automotive | 31 | 17% | – | – | outside top 12 |
| Business & finance services | 26 | 14% | 1,043 | 24% | Snowflake |
| Commerce & trade | 12 | 7% | 169 | 4% | SAP Business Data Cloud |
| Utilities & infrastructure | 6 | 3% | 108 | 3% | even |
| Property & construction | 5 | 3% | 73 | 2% | even |
| Media & content | 4 | 2% | 156 | 4% | even |
| Transport, logistics & rental | 2 | 1% | 58 | 1% | even |
| Agriculture & forestry | 1 | 1% | – | – | outside top 12 |
| Hospitality & travel | 1 | 1% | 71 | 2% | even |
| Health care | – | – | 132 | 3% | outside top 12 |
| Consumer services & leisure | – | – | 106 | 2% | outside top 12 |
| Public, community & associations | – | – | 82 | 2% | outside top 12 |
| Segment | SAP Business Data Cloud | share | Snowflake | share | Leans |
|---|---|---|---|---|---|
| United States | 89 | 49% | 2,968 | 69% | Snowflake |
| Germany | 28 | 15% | 139 | 3% | SAP Business Data Cloud |
| United Kingdom | 11 | 6% | 320 | 7% | even |
| Switzerland | 7 | 4% | 29 | 1% | SAP Business Data Cloud |
| India | 7 | 4% | 87 | 2% | even |
| Denmark | 4 | 2% | – | – | outside top 12 |
| France | 4 | 2% | 115 | 3% | even |
| Netherlands | 4 | 2% | 45 | 1% | even |
| Canada | 3 | 2% | 117 | 3% | even |
| United Arab Emirates | 2 | 1% | – | – | outside top 12 |
| Australia | 2 | 1% | 67 | 2% | even |
| Brazil | 2 | 1% | – | – | outside top 12 |
| Sweden | – | – | 46 | 1% | outside top 12 |
| Poland | – | – | 29 | 1% | outside top 12 |
| Belgium | – | – | 27 | 1% | outside top 12 |
| Segment | SAP Business Data Cloud | share | Snowflake | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 413 | 41% | 1,571 | 7% | SAP Business Data Cloud |
| Data & AI | 221 | 22% | 11,799 | 52% | Snowflake |
| Sales | 111 | 11% | 901 | 4% | SAP Business Data Cloud |
| Software engineering | 30 | 3% | 3,036 | 13% | Snowflake |
| Product, program & project management | 29 | 3% | 884 | 4% | even |
| Customer service & success | 19 | 2% | 146 | 1% | even |
| Finance & accounting | 11 | 1% | 580 | 3% | even |
| Engineering (non-software) | 8 | 1% | 136 | 1% | even |
| Research and science | 7 | 1% | – | – | outside top 12 |
| Unclassified | 6 | 1% | – | – | outside top 12 |
| General management & consulting | 5 | 0% | 209 | 1% | even |
| Administration & office | 2 | 0% | – | – | outside top 12 |
| Marketing & communications | – | – | 356 | 2% | outside top 12 |
| Business development & strategy | – | – | 172 | 1% | outside top 12 |
| Logistics warehouse and transport | – | – | 138 | 1% | outside top 12 |
The companies behind each column
Companies using SAP Business Data Cloud →
Companies using Snowflake →
data warehouses olap ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Snowflake is named by 4,295 companies in job postings and SAP Business Data Cloud by 181; 56 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/sap-business-data-cloud-vs-snowflake)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
SAP Business Data Cloud vs Snowflake: questions
Which is more used, SAP Business Data Cloud or Snowflake?
By companies naming it in their own job postings, Snowflake (4,295) over SAP Business Data Cloud (181). By website-and-DNS footprint, Snowflake (198 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses SAP Business Data Cloud?
25% of SAP Business Data Cloud companies have 2 to 200 employees, against 38% for Snowflake. 53% of SAP Business Data Cloud companies have over 1,000 employees, against 34% for Snowflake.
Do companies run both?
56 companies name both in their postings, usually SAP Business Data Cloud in marketing and Snowflake in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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