SAP CRM VS Veeva CRM
As of 30 October 2026, Veeva CRM is named by 104 companies and SAP CRM by 111; SAP CRM skews to companies under 200 people (26% vs 21%), Veeva CRM to companies over 1,000 (52% vs 53%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: SAP CRM's script and mail records show on hundreds of thousands of small sites, Veeva CRM rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- SAP CRM: 2–200 employees
- 26%
- Veeva CRM: 2–200 employees
- 21%
- SAP CRM: 1,000+ employees
- 53%
- Veeva CRM: 1,000+ employees
- 52%
- Postings per company, 90 days
- 4.2 · 5.5
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | SAP CRM | share | Veeva CRM | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 4 | 4% | 2 | 2% | even |
| 11-50 employees | 12 | 11% | 6 | 6% | SAP CRM |
| 51-200 employees | 13 | 12% | 14 | 13% | even |
| 201-500 employees | 14 | 13% | 14 | 13% | even |
| 501-1000 employees | 9 | 8% | 14 | 13% | Veeva CRM |
| 1001-5000 employees | 22 | 20% | 17 | 16% | SAP CRM |
| 5001-10000 employees | 5 | 5% | 11 | 11% | Veeva CRM |
| 10,001+ employees | 32 | 29% | 26 | 25% | SAP CRM |
| Segment | SAP CRM | share | Veeva CRM | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 35 | 32% | 62 | 60% | Veeva CRM |
| Technology & software | 31 | 28% | 21 | 20% | SAP CRM |
| Business & finance services | 12 | 11% | 6 | 6% | SAP CRM |
| Utilities & infrastructure | 10 | 9% | – | – | outside top 12 |
| Commerce & trade | 6 | 5% | 1 | 1% | SAP CRM |
| Media & content | 5 | 5% | 1 | 1% | SAP CRM |
| Property & construction | 5 | 5% | 1 | 1% | SAP CRM |
| Automotive | 3 | 3% | – | – | outside top 12 |
| Consumer services & leisure | 2 | 2% | – | – | outside top 12 |
| Public, community & associations | 1 | 1% | 7 | 7% | Veeva CRM |
| Health care | 1 | 1% | 5 | 5% | Veeva CRM |
| Segment | SAP CRM | share | Veeva CRM | share | Leans |
|---|---|---|---|---|---|
| United States | 38 | 34% | 72 | 69% | Veeva CRM |
| Germany | 26 | 23% | 4 | 4% | SAP CRM |
| Australia | 6 | 5% | 1 | 1% | SAP CRM |
| Switzerland | 6 | 5% | 2 | 2% | SAP CRM |
| France | 6 | 5% | 2 | 2% | SAP CRM |
| India | 6 | 5% | – | – | outside top 12 |
| United Kingdom | 3 | 3% | 3 | 3% | even |
| Netherlands | 3 | 3% | – | – | outside top 12 |
| Sweden | 3 | 3% | – | – | outside top 12 |
| Canada | 2 | 2% | 2 | 2% | even |
| Spain | 2 | 2% | – | – | outside top 12 |
| Italy | 2 | 2% | 3 | 3% | even |
| Denmark | – | – | 4 | 4% | outside top 12 |
| Belgium | – | – | 2 | 2% | outside top 12 |
| Japan | – | – | 2 | 2% | outside top 12 |
| Brazil | – | – | 1 | 1% | outside top 12 |
| Segment | SAP CRM | share | Veeva CRM | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 293 | 46% | 82 | 12% | SAP CRM |
| Sales | 100 | 16% | 79 | 11% | SAP CRM |
| Software engineering | 32 | 5% | 32 | 5% | even |
| Customer service & success | 31 | 5% | 16 | 2% | SAP CRM |
| Product, program & project management | 18 | 3% | 87 | 12% | Veeva CRM |
| Data & AI | 12 | 2% | 39 | 5% | Veeva CRM |
| General management & consulting | 12 | 2% | 27 | 4% | even |
| Finance & accounting | 9 | 1% | – | – | outside top 12 |
| Marketing & communications | 8 | 1% | 34 | 5% | Veeva CRM |
| Skilled trades and field service | 4 | 1% | – | – | outside top 12 |
| Administration & office | 3 | 0% | – | – | outside top 12 |
| Logistics warehouse and transport | 3 | 0% | – | – | outside top 12 |
| Research and science | – | – | 126 | 18% | outside top 12 |
| Travel, leisure & events | – | – | 8 | 1% | outside top 12 |
| Business development & strategy | – | – | 4 | 1% | outside top 12 |
| Construction and civil | – | – | 4 | 1% | outside top 12 |
The companies behind each column
Companies using SAP CRM →
Companies using Veeva CRM →
CRM platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Veeva CRM is named by 104 companies in job postings and SAP CRM by 111; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/sap-crm-vs-veeva-crm)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
SAP CRM vs Veeva CRM: questions
Which is more used, SAP CRM or Veeva CRM?
By companies naming it in their own job postings, SAP CRM (111) over Veeva CRM (104). By website-and-DNS footprint, Veeva CRM (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses SAP CRM?
26% of SAP CRM companies have 2 to 200 employees, against 21% for Veeva CRM. 53% of SAP CRM companies have over 1,000 employees, against 52% for Veeva CRM.
Do companies run both?
0 companies name both in their postings, usually SAP CRM in marketing and Veeva CRM in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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