ServiceNow ITSM VS ServiceNow Service Portal
As of 30 October 2026, ServiceNow Service Portal is named by 105 companies and ServiceNow ITSM by 121; ServiceNow ITSM skews to companies under 200 people (22% vs 23%), ServiceNow Service Portal to companies over 1,000 (56% vs 60%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ServiceNow ITSM's script and mail records show on hundreds of thousands of small sites, ServiceNow Service Portal rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- ServiceNow ITSM: 2–200 employees
- 22%
- ServiceNow Service Portal: 2–200 employees
- 23%
- ServiceNow ITSM: 1,000+ employees
- 60%
- ServiceNow Service Portal: 1,000+ employees
- 56%
- Postings per company, 90 days
- 4.9 · 4.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | ServiceNow ITSM | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 1 | 1% | even |
| 2-10 employees | 7 | 6% | 5 | 5% | even |
| 11-50 employees | 5 | 4% | 6 | 6% | even |
| 51-200 employees | 15 | 12% | 13 | 12% | even |
| 201-500 employees | 12 | 10% | 9 | 9% | even |
| 501-1000 employees | 9 | 7% | 12 | 11% | ServiceNow Service Portal |
| 1001-5000 employees | 24 | 20% | 24 | 23% | ServiceNow Service Portal |
| 5001-10000 employees | 14 | 12% | 9 | 9% | ServiceNow ITSM |
| 10,001+ employees | 34 | 28% | 26 | 25% | ServiceNow ITSM |
| Segment | ServiceNow ITSM | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 44 | 36% | 37 | 35% | even |
| Business & finance services | 28 | 23% | 29 | 28% | ServiceNow Service Portal |
| Manufacturing & industry | 26 | 21% | 17 | 16% | ServiceNow ITSM |
| Health care | 6 | 5% | 2 | 2% | ServiceNow ITSM |
| Utilities & infrastructure | 6 | 5% | 5 | 5% | even |
| Public, community & associations | 3 | 2% | 5 | 5% | ServiceNow Service Portal |
| Property & construction | 3 | 2% | 2 | 2% | even |
| Commerce & trade | 2 | 2% | 1 | 1% | even |
| Automotive | 1 | 1% | 4 | 4% | ServiceNow Service Portal |
| Hospitality & travel | 1 | 1% | 1 | 1% | even |
| Transport, logistics & rental | 1 | 1% | – | – | outside top 12 |
| Media & content | – | – | 2 | 2% | outside top 12 |
| Segment | ServiceNow ITSM | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| United States | 86 | 71% | 63 | 60% | ServiceNow ITSM |
| United Kingdom | 10 | 8% | 13 | 12% | ServiceNow Service Portal |
| Canada | 8 | 7% | 4 | 4% | ServiceNow ITSM |
| Australia | 4 | 3% | 4 | 4% | even |
| Germany | 3 | 2% | 4 | 4% | even |
| India | 3 | 2% | 2 | 2% | even |
| Singapore | 2 | 2% | 3 | 3% | even |
| BD | 1 | 1% | – | – | outside top 12 |
| Belgium | 1 | 1% | 1 | 1% | even |
| Denmark | 1 | 1% | – | – | outside top 12 |
| France | 1 | 1% | 3 | 3% | ServiceNow Service Portal |
| Sweden | 1 | 1% | – | – | outside top 12 |
| Finland | – | – | 2 | 2% | outside top 12 |
| Brazil | – | – | 1 | 1% | outside top 12 |
| Spain | – | – | 1 | 1% | outside top 12 |
| Segment | ServiceNow ITSM | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 333 | 48% | 150 | 27% | ServiceNow ITSM |
| Software engineering | 172 | 25% | 300 | 54% | ServiceNow Service Portal |
| Product, program & project management | 22 | 3% | 11 | 2% | even |
| Data & AI | 9 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 8 | 1% | – | – | outside top 12 |
| Administration & office | 6 | 1% | – | – | outside top 12 |
| Customer service & success | 6 | 1% | 7 | 1% | even |
| General management & consulting | 6 | 1% | 2 | 0% | even |
| Business development & strategy | 3 | 0% | – | – | outside top 12 |
| Hospitality and food service | 2 | 0% | – | – | outside top 12 |
| Human resources | 2 | 0% | 4 | 1% | even |
| Legal, compliance & risk | 2 | 0% | – | – | outside top 12 |
| Skilled trades and field service | – | – | 8 | 1% | outside top 12 |
| Design & UX | – | – | 5 | 1% | outside top 12 |
| Sales | – | – | 4 | 1% | outside top 12 |
| Unclassified | – | – | 3 | 1% | outside top 12 |
The companies behind each column
Companies using ServiceNow ITSM →
Companies using ServiceNow Service Portal →
itsm service desk ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
ServiceNow Service Portal is named by 105 companies in job postings and ServiceNow ITSM by 121; 28 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/servicenow-itsm-vs-servicenow-service-portal)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
ServiceNow ITSM vs ServiceNow Service Portal: questions
Which is more used, ServiceNow ITSM or ServiceNow Service Portal?
By companies naming it in their own job postings, ServiceNow ITSM (121) over ServiceNow Service Portal (105). By website-and-DNS footprint, ServiceNow Service Portal (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses ServiceNow ITSM?
22% of ServiceNow ITSM companies have 2 to 200 employees, against 23% for ServiceNow Service Portal. 60% of ServiceNow ITSM companies have over 1,000 employees, against 56% for ServiceNow Service Portal.
Do companies run both?
28 companies name both in their postings, usually ServiceNow ITSM in marketing and ServiceNow Service Portal in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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Every company on either tool,
with the person who owns it
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