The Trade Desk VS TikTok Ads
As of 30 October 2026, TikTok Ads is named by 370 companies and The Trade Desk by 215; The Trade Desk skews to companies under 200 people (45% vs 65%), TikTok Ads to companies over 1,000 (14% vs 26%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: The Trade Desk's script and mail records show on hundreds of thousands of small sites, TikTok Ads rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- The Trade Desk: 2–200 employees
- 45%
- TikTok Ads: 2–200 employees
- 65%
- The Trade Desk: 1,000+ employees
- 26%
- TikTok Ads: 1,000+ employees
- 14%
- Postings per company, 90 days
- 3.0 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | The Trade Desk | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 5 | 2% | 12 | 3% | even |
| 2-10 employees | 12 | 6% | 47 | 13% | TikTok Ads |
| 11-50 employees | 26 | 12% | 121 | 33% | TikTok Ads |
| 51-200 employees | 58 | 27% | 73 | 20% | The Trade Desk |
| 201-500 employees | 37 | 17% | 43 | 12% | The Trade Desk |
| 501-1000 employees | 21 | 10% | 24 | 6% | The Trade Desk |
| 1001-5000 employees | 28 | 13% | 30 | 8% | The Trade Desk |
| 5001-10000 employees | 6 | 3% | 9 | 2% | even |
| 10,001+ employees | 22 | 10% | 11 | 3% | The Trade Desk |
| Segment | The Trade Desk | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 109 | 51% | 160 | 43% | The Trade Desk |
| Technology & software | 47 | 22% | 67 | 18% | The Trade Desk |
| Media & content | 17 | 8% | 26 | 7% | even |
| Commerce & trade | 14 | 7% | 36 | 10% | TikTok Ads |
| Manufacturing & industry | 9 | 4% | 18 | 5% | even |
| Utilities & infrastructure | 7 | 3% | – | – | outside top 12 |
| Public, community & associations | 4 | 2% | 4 | 1% | even |
| Consumer services & leisure | 4 | 2% | 23 | 6% | TikTok Ads |
| Automotive | 3 | 1% | 8 | 2% | even |
| Property & construction | 1 | 0% | 4 | 1% | even |
| Hospitality & travel | – | – | 12 | 3% | outside top 12 |
| Health care | – | – | 8 | 2% | outside top 12 |
| Transport, logistics & rental | – | – | 3 | 1% | outside top 12 |
| Segment | The Trade Desk | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| United States | 166 | 77% | 137 | 37% | The Trade Desk |
| United Kingdom | 12 | 6% | 32 | 9% | TikTok Ads |
| Canada | 6 | 3% | 8 | 2% | even |
| Germany | 5 | 2% | 35 | 9% | TikTok Ads |
| Australia | 3 | 1% | 8 | 2% | even |
| Belgium | 3 | 1% | – | – | outside top 12 |
| France | 3 | 1% | 17 | 5% | TikTok Ads |
| India | 3 | 1% | – | – | outside top 12 |
| Italy | 3 | 1% | 12 | 3% | even |
| Netherlands | 2 | 1% | 11 | 3% | TikTok Ads |
| United Arab Emirates | 1 | 0% | – | – | outside top 12 |
| AO | 1 | 0% | – | – | outside top 12 |
| Brazil | – | – | 20 | 5% | outside top 12 |
| Spain | – | – | 10 | 3% | outside top 12 |
| Poland | – | – | 10 | 3% | outside top 12 |
| ID | – | – | 6 | 2% | outside top 12 |
| Segment | The Trade Desk | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 508 | 61% | 988 | 81% | TikTok Ads |
| Sales | 45 | 5% | 34 | 3% | The Trade Desk |
| Data & AI | 33 | 4% | 26 | 2% | even |
| Finance & accounting | 27 | 3% | 2 | 0% | The Trade Desk |
| Software engineering | 27 | 3% | – | – | outside top 12 |
| Product, program & project management | 17 | 2% | 7 | 1% | even |
| Customer service & success | 16 | 2% | 4 | 0% | even |
| Business development & strategy | 14 | 2% | 3 | 0% | even |
| Legal, compliance & risk | 10 | 1% | – | – | outside top 12 |
| Procurement and purchasing | 6 | 1% | 3 | 0% | even |
| Arts media and entertainment | 4 | 0% | 16 | 1% | even |
| IT operations & business systems | 4 | 0% | – | – | outside top 12 |
| Design & UX | – | – | 17 | 1% | outside top 12 |
| Unclassified | – | – | 5 | 0% | outside top 12 |
| Administration & office | – | – | 3 | 0% | outside top 12 |
The companies behind each column
Companies using The Trade Desk →
Companies using TikTok Ads →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
TikTok Ads is named by 370 companies in job postings and The Trade Desk by 215; 7 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/the-trade-desk-vs-tiktok-ads)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
The Trade Desk vs TikTok Ads: questions
Which is more used, The Trade Desk or TikTok Ads?
By companies naming it in their own job postings, TikTok Ads (370) over The Trade Desk (215). By website-and-DNS footprint, TikTok Ads (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses The Trade Desk?
45% of The Trade Desk companies have 2 to 200 employees, against 65% for TikTok Ads. 26% of The Trade Desk companies have over 1,000 employees, against 14% for TikTok Ads.
Do companies run both?
7 companies name both in their postings, usually The Trade Desk in marketing and TikTok Ads in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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