Flowers, plants & home fragrance ecommerce in Italy
As of 4 November 2026, 1,908 flowers, plants & home fragrance ecommerce stores are based in Italy; 2 are hiring right now and Milano has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 1,908
- Hiring now
- 2 · 0 new in 30 d
- Largest niche
- Plant webshops · 352
- Top city
- Milano · 56
- Parent market
- Commerce & trade · 110,157
Flowers, plants & home fragrance ecommerce in Italy, broken down
| companies | share | |
|---|---|---|
| Plant webshops | 352 | 18% |
| Mixed flower plant & gift webshops | 349 | 18% |
| Flower delivery webshops | 331 | 17% |
| Home fragrance webshops | 313 | 16% |
| Perfume webshops | 217 | 11% |
| Retail florists | 141 | 7% |
| Garden plant webshops | 113 | 6% |
| Home decor webshops | 81 | 4% |
| Gift & giftware webshops | 53 | 3% |
| Beauty & personal care webshops | 38 | 2% |
| Other health beauty & food webshops | 38 | 2% |
| General merchandise webshops | 32 | 2% |
| Party supply webshops | 31 | 2% |
| Greengrocers produce shops | 26 | 1% |
| Crystal & spiritual supply shops | 24 | 1% |
| companies · hiring | |
|---|---|
| Self-employed | 25 · 0 |
| 2-10 employees | 1,797 · 1 |
| 11-50 employees | 73 · 1 |
| 51-200 employees | 11 · 0 |
| 201-500 employees | 1 · 0 |
| 1001-5000 employees | 1 · 0 |
| companies | share | |
|---|---|---|
| Milano | 56 | 3% |
| Roma | 50 | 3% |
| Bagno A Ripoli | 26 | 1% |
| Napoli | 24 | 1% |
| Bologna | 18 | 1% |
| Torino | 17 | 1% |
| Confreria | 13 | 1% |
| Rome | 12 | 1% |
| Palermo | 8 | 0% |
| Bolzano | 7 | 0% |
| Martano | 7 | 0% |
| Bergamo | 6 | 0% |
The biggest flowers, plants & home fragrance ecommerce stores in Italy
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
The stack of flowers, plants & home fragrance ecommerce in Italy
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Italy
Commerce & trade in Italy, the whole market →
General consumer goods ecommerce · 41,309 →
Fashion & apparel ecommerce · 21,970 →
Food production, wholesale & retail · 18,678 →
Health, beauty & food ecommerce · 10,439 →
Trade & technical equipment ecommerce · 9,689 →
Industrial & chemical distribution · 7,293 →
Machinery equipment wholesale · 7,008 →
Jewellery & watch ecommerce · 6,729 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
1,908 flowers, plants & home fragrance ecommerce stores are based in Italy; 2 are hiring right now and Milano has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/italy/flowers_plants_home_fragrance_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Flowers, plants & home fragrance ecommerce in Italy: questions
How many flowers, plants & home fragrance ecommerce stores are there in Italy?
1,908 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → Flowers, plants & home fragrance ecommerce → leaf niches such as plant webshops, mixed flower plant & gift webshops, flower delivery webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every flowers, plants & home fragrance ecommerce company in Italy,
with the person who decides
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