Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEFashion & apparel ecommerce in Italy_
As of 4 November 2026, 21,970 fashion & apparel ecommerce stores are based in Italy; 22 are hiring right now and Milano has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 21,970
- Hiring now
- 22 · 9 new in 30 d
- Largest niche
- Womens general fashion webshops · 3,886
- Top city
- Milano · 739
- Parent market
- Commerce & trade · 110,157
Fashion & apparel ecommerce in Italy, broken down
| companies | share | |
|---|---|---|
| Womens general fashion webshops | 3,886 | 18% |
| Fashion retail stores | 2,621 | 12% |
| Footwear webshops | 2,503 | 11% |
| Own brand casual apparel | 2,125 | 10% |
| Clothing fashion webshops | 2,090 | 10% |
| Bags accessories webshops | 1,871 | 9% |
| Print on demand merch | 1,558 | 7% |
| Childrens clothing webshops | 1,027 | 5% |
| Menswear webshops | 788 | 4% |
| Other apparel fashion webshops | 778 | 4% |
| Lingerie webshops | 733 | 3% |
| Sporting goods webshops | 684 | 3% |
| Sneaker webshops | 629 | 3% |
| Fashion wholesale suppliers | 590 | 3% |
| Secondhand & vintage clothing | 543 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 224 · 1 |
| 2-10 employees | 20,035 · 2 |
| 11-50 employees | 1,327 · 3 |
| 51-200 employees | 260 · 4 |
| 201-500 employees | 63 · 3 |
| 501-1000 employees | 32 · 2 |
| 1001-5000 employees | 26 · 6 |
| 5001-10000 employees | 2 · 1 |
| 10,001+ employees | 1 · 0 |
| companies | share | |
|---|---|---|
| Milano | 739 | 3% |
| Roma | 673 | 3% |
| Napoli | 341 | 2% |
| Torino | 246 | 1% |
| Firenze | 143 | 1% |
| Rome | 133 | 1% |
| Bologna | 107 | 0% |
| Brescia | 94 | 0% |
| Villanova Strisaili | 91 | 0% |
| Galciana | 87 | 0% |
| Genova | 77 | 0% |
| Milan | 76 | 0% |
The biggest fashion & apparel ecommerce stores in Italy
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
The stack of fashion & apparel ecommerce in Italy
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Italy
Commerce & trade in Italy, the whole market →
General consumer goods ecommerce · 41,309 →
Food production, wholesale & retail · 18,678 →
Health, beauty & food ecommerce · 10,439 →
Trade & technical equipment ecommerce · 9,689 →
Industrial & chemical distribution · 7,293 →
Machinery equipment wholesale · 7,008 →
Jewellery & watch ecommerce · 6,729 →
General & specialty stores · 4,319 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
21,970 fashion & apparel ecommerce stores are based in Italy; 22 are hiring right now and Milano has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/italy/apparel_fashion_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Fashion & apparel ecommerce in Italy: questions
How many fashion & apparel ecommerce stores are there in Italy?
21,970 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → Fashion & apparel ecommerce → leaf niches such as womens general fashion webshops, fashion retail stores, footwear webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every fashion & apparel ecommerce company in Italy,
with the person who decides
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