Health, beauty & food ecommerce in Bulgaria
As of 4 November 2026, 2,621 health, beauty & food ecommerce stores are based in Bulgaria; София / Sofija has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 2,621
- Hiring now
- 0 · 0 new in 30 d
- Largest niche
- Beauty & personal care webshops · 1,034
- Top city
- София / Sofija · 85
- Parent market
- Ecommerce · 14,376
Health, beauty & food ecommerce in Bulgaria, broken down
| companies | share | |
|---|---|---|
| Beauty & personal care webshops | 1,034 | 39% |
| Vitamins & supplements webshops | 645 | 25% |
| Other health beauty & food webshops | 348 | 13% |
| Hair care product webshops | 254 | 10% |
| Perfume webshops | 212 | 8% |
| Single product health beauty shops | 170 | 6% |
| Skincare webshops | 167 | 6% |
| Sports nutrition webshops | 149 | 6% |
| Nail care supply webshops | 100 | 4% |
| Weight loss supplement shops | 76 | 3% |
| Mens health supplement shops | 75 | 3% |
| Lash & brow supplies | 67 | 3% |
| General merchandise webshops | 40 | 2% |
| Health food & organic webshops | 25 | 1% |
| Other consumer goods webshops mixed | 23 | 1% |
| companies · hiring | |
|---|---|
| Self-employed | 1,175 · 0 |
| 2-10 employees | 653 · 0 |
| 11-50 employees | 760 · 0 |
| 51-200 employees | 27 · 0 |
| 201-500 employees | 3 · 0 |
| 501-1000 employees | 2 · 0 |
| 1001-5000 employees | 1 · 0 |
| companies | share | |
|---|---|---|
| София / Sofija | 85 | 3% |
| Sofia | 69 | 3% |
| Пловдив / Plovdiv | 39 | 1% |
| Варна / Varna | 26 | 1% |
| Бургас / Burgas | 24 | 1% |
| Plovdiv | 15 | 1% |
| Стара Загора / Stara Zagora | 12 | 0% |
| Varna | 11 | 0% |
| Burgas | 7 | 0% |
| Nachalovo | 6 | 0% |
| Велико Търново / Veliko Turnovo | 6 | 0% |
| Казанлък / Kazanluk | 6 | 0% |
The biggest health, beauty & food ecommerce stores in Bulgaria
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of health, beauty & food ecommerce in Bulgaria
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in Bulgaria
Ecommerce in Bulgaria, the whole market →
General consumer goods ecommerce · 6,515 →
Fashion & apparel ecommerce · 2,356 →
Trade & technical equipment ecommerce · 2,106 →
Food production, wholesale & retail · 907 →
Vehicle & parts retail · 664 →
Jewellery & watch ecommerce · 535 →
Flowers, plants & home fragrance ecommerce · 417 →
Pet supplies ecommerce · 365 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
2,621 health, beauty & food ecommerce stores are based in Bulgaria; София / Sofija has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/bulgaria/health_beauty_and_food_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Health, beauty & food ecommerce in Bulgaria: questions
How many health, beauty & food ecommerce stores are there in Bulgaria?
2,621 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → Health, beauty & food ecommerce → leaf niches such as beauty & personal care webshops, vitamins & supplements webshops, other health beauty & food webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every health, beauty & food ecommerce company in Bulgaria,
with the person who decides
Filter on the segment and the country. Start free, no card.