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Tools · social media monitoring

Companies using Facebook Insights

As of 4 November 2026, 59 companies name Facebook Insights in their own job postings; it leaves no trace on websites or in DNS.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
–
Companies with 51+ staff
–
Top industry
–
Team that names it most
Marketing & communications · 1,926 postings
Hiring on it, last 30 days
46 companies
Most often alongside
Google Analytics · 74 companies
59companies show Facebook Insights, all sources
0on their website or in DNS records
59name it in their own job postings
1,963postings naming Facebook Insights, last 90 days
02Two ways we see a tool

Where Facebook Insights shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint0

Companies whose own pages load Facebook Insights's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at Facebook Insights. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings59

Companies whose own postings say the team works in Facebook Insights. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both0

Companies in the footprint whose postings also name Facebook Insights. The rest of the posting population (59) runs Facebook Insights without a public trace on the site or in DNS, which is where job data earns its place.

03Who uses it

Companies on Facebook Insights

Companies with 51+ employees and at least medium-confidence evidence in their own postings; job boards and portals left out.

59 companies show Facebook Insights; 0 of them have over 1,000 employees.

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06Job-posting evidence

Who runs Facebook Insights inside the company

The 59 companies whose postings name Facebook Insights: by country, size and the function of the role. The second number in the function table is companies.

Postings by function
postings · companies
Marketing & communications
1,926 · 74
Administration & office
7 · 1
Data & AI
6 · 4
Real estate and property
4 · 3
Arts media and entertainment
1 · 1
Business development & strategy
1 · 1
Design & UX
1 · 1
General management & consulting
1 · 1
IT operations & business systems
1 · 1
Sales
1 · 1
Posting companies by country
companiesshare
United States
2949%
India
1119%
United Kingdom
47%
MY
35%
United Arab Emirates
23%
Germany
23%
ID
12%
Italy
12%
South Korea
12%
NG
12%
NP
12%
PK
12%
Posting companies by size
companiesshare
Self-employed
610%
2-10 employees
1119%
11-50 employees
1729%
51-200 employees
712%
201-500 employees
610%
501-1000 employees
12%
1001-5000 employees
610%
5001-10000 employees
23%
10,001+ employees
35%
Hiring on it right now
postings
Postings, last 30 days
1,949
Postings, last 90 days
1,963
All open postings
2,026

46 companies opened a role that names Facebook Insights in the last 30 days. A hiring team that names its tools is the moment to write to the person who owns the stack.

07Named alongside

What Facebook Insights teams also ask for

Tools named in the same postings as Facebook Insights. Office software is left out.

08social media monitoring

Facebook Insights against the rest of its category

Ranked by companies naming each tool in postings. Whole category →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

59 companies name Facebook Insights in their own job postings; it leaves no trace on websites or in DNS, so the posting layer is the whole picture. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/facebook-insights)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at Facebook Insights or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

Facebook Insights data: questions

How many companies use Facebook Insights?

59 as of 4 November 2026: 0 carry Facebook Insights on their website or in their DNS records and 59 name it in their own job postings; 0 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds Facebook Insights's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at Facebook Insights. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs Facebook Insights, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 59 with verified e-mails and a weekly feed of new Facebook Insights users is in the product. Counting is free.

Companies and people

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Every company on Facebook Insights,
with the person who owns it

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