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Tools · seo tools · Alternatives

Google Keyword Planner alternatives

As of 5 November 2026, 28 seo tools are named by companies instead of Google Keyword Planner: Google Search Console by 2,443 companies, Semrush by 1,823, Ahrefs by 1,493.

As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Google Keyword Planner, companies in postings
116
Most used alternative
Google Search Console · 2,443
Fastest hiring, 90 days
Semrush
Alternatives ranked
28
Catalogue
T-1.0.1-prov
01Ranked by evidence

seo tools companies choose instead of Google Keyword Planner

Companies naming each tool in their own postings, and postings in the last 90 days. Bars are relative to the category leader.

#AlternativeCompaniescompaniesvs Google Keyword Plannerpostings, 90 dCompare
1
2,4432106%5,416soon
2
SemrushSemrush
1,8231572%5,886soon
3
AhrefsAhrefs
1,4931287%5,396soon
4
720621%1,031soon
5
458395%2,519soon
6
MozMoz
336290%3,083soon
7
Advanced Web RankingAdvanced Web Ranking
152131%386soon
8
SISTRIXSISTRIX
151130%158soon
9
ProfoundProfound
135116%266soon
10
ConductorConductor
10086%212soon
11
Yoast SEONewfold Digital
8271%103soon
12
SimilarwebSimilarweb
8170%166soon
13
7464%122soon
14
BrightEdgeBrightEdge
7262%127soon
15
5447%114soon
16
Jungle ScoutJungle Scout
5346%130soon
17
MajesticMajestic
5245%78soon
18
YextYext
4640%76soon
19
UbersuggestNP Digital
4034%52soon
20
SitebulbSitebulb
3833%58soon
21
Surfer SEOSurfer
3732%47soon
22
BotifyBotify
2824%44soon
23
LumarLumar
2622%42soon
24
AppTweakAppTweak
2522%45soon
25
GTmetrixGTmetrix
2522%66soon
26
OnCrawlOnCrawl
2421%41soon
27
BrightLocalBrightLocal
2219%30soon
28
SenutoSenuto
2118%22soon
8,727 companies name a seo tool in their postings.

Filter on any of them, or on Google Keyword Planner users who also name an alternative, and open the person who owns the stack.

Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

28 seo tools are named by companies instead of Google Keyword Planner: Google Search Console by 2,443 companies, Semrush by 1,823, Ahrefs by 1,493, measured from their own job postings. (Breaknorm, 5 November 2026, https://breaknorm.co/tools/google-keyword-planner/alternatives)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • RankingCompanies whose own postings name the tool as the team's system, from the Breaknorm technology catalogue T-1.0.1-prov. Editions are folded into their parent product.
  • 90-day postingsOpen postings first seen or posted in the last 90 days that name the tool.
  • Not includedRatings, prices, feature claims, sponsored positions.
FAQ

Google Keyword Planner alternatives: questions

What is the most used alternative to Google Keyword Planner?

Google Search Console: 2,443 companies name it in their own job postings, against 116 for Google Keyword Planner.

How is this list ranked?

By the number of companies whose own postings name the tool as the team's system (Breaknorm technology catalogue T-1.0.1-prov), then by postings in the last 90 days. No ratings, no vendor input, no sponsored positions.

Does this say which is better?

No. It says who uses what, by company size, industry and country, so you can see which tools companies like yours choose. For features and prices, read the vendors.

Can I get the companies on any of these?

Yes: click the tool, see the first 20 companies, and sign up for the full list with verified e-mails. Counting is free.

Companies and people

Get these companies your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every company on Google Keyword Planner
or on what replaces it

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