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Company · Wealth management general

Betterment

As of 4 November 2026, Betterment has 27 open roles (7 new in 30 days), its sales team is hiring most, and its postings name GraphQL, Model Context Protocol and Ruby on Rails as the tools the team works in.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

New York, United States201-500 employees50M-250M revenue, est.B2C, B2Bbetterment.com ↗LinkedIn ↗
Headquarters
New York, New York, United States
Employees
201-500 employees (linkedin)
Sells to
self-employed individuals, business employees, high-net-worth investors
Certifications on site
Site languages
EN
Career system
Greenhouse
27open roles · 7 new in 30 days
14tools named in postings
hiring locations
0change signals read in postings
02What they do, whom they sell to, who else does it

Betterment in one screen

Read from betterment.com: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What Betterment does

Betterment is a financial services company that provides automated investing, tax-loss harvesting, and portfolio rebalancing for consumers and businesses. Its offerings include Core and custom portfolios, IRAs, 401(k) and Solo 401(k) plans, high-yield cash accounts, and checking accounts. It also serves self-employed individuals and high-net-worth investors.

Core portfolioCustom portfoliosIRAs401(k) plansSolo 401(k)High-yield cash accountChecking accountPremium 1:1 advice
Whom it sells to

Named on the site: self-employed individuals, business employees, high-net-worth investors, retail investors.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 590 scored.

ThriventUnited States · 5001-10000 employeesboahhx.comUnited States · 51-200 employeesMerit Financial AdvisorsUnited States · 201-500 employeesIRA FinancialUnited States · 201-500 employeeseaglelfcu.comUnited States · 51-200 employeesMinster BankUnited States · 51-200 employees
03Tech stack, with the evidence

What Betterment says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

GraphQLSoftware engineering · high confidence · 5 postings
As Sr Software Engineer, you will work with a team of senior/staff engineers stewarding our shared GraphQL API frameworks, authentication and access control systems, and internal tooling platform.
Sr. Software Engineer – API & Auth Platform · first seen 2026-04-22
Model Context ProtocolSoftware engineering · high confidence · 3 postings
• Build platform capabilities like secure, first-party MCP access to Betterment APIs — and the reliability, security, and developer experience work that makes them trustworthy.
Sr. Software Engineer – API & Auth Platform · first seen 2026-09-23
Ruby on Railshigh confidence · 2 postings
We use Ruby on Rails, so experience with Ruby is a plus, but strong fundamentals in languages such as Java, Python, or C# are valuable.
Staff Engineer · first seen 2026-04-22
Apache AirflowData & AI · high confidence · 1 posting
• Guide the design and evolution of dbt models, Airflow pipelines, data quality, documentation, monitoring, and deployment practices.
Sr. Manager, Analytics Engineering · first seen 2026-10-26
Apple Search AdsMarketing & communications · high confidence · 1 posting
• Manage and scale paid app campaigns, including Apple Search Ads, optimizing toward downstream account funding rather than install volume alone
B2C Acquisition Marketing Manager · first seen 2026-10-05
dbtData & AI · high confidence · 1 posting
• Guide the design and evolution of dbt models, Airflow pipelines, data quality, documentation, monitoring, and deployment practices.
Sr. Manager, Analytics Engineering · first seen 2026-10-26
SalesforceSales · high confidence · 9 postings
• Manage partner pipeline, forecasts, and activity in Salesforce, and report progress, risks, and results to leadership.
Sr. Manager, Channel Partnerships · first seen 2026-06-23
SQLSales · medium confidence · 6 postings
• 5+ years professional experience with SQL and relational databases, including designing schemas and writing detailed SQL queries
Sr. Software Engineer · first seen 2026-04-22
Reactmedium confidence · 3 postings
• Proficiency building frontend applications using React or a similar framework.
Staff Engineer · first seen 2026-04-22
ADPmedium confidence · 2 postings
• Hands-on experience with ADP or a comparable HRIS/
Payroll & Benefits Coordinator · first seen 2026-08-26
AppsFlyermedium confidence · 1 posting
• Familiarity with mobile measurement and attribution — MMPs such as AppsFlyer
B2C Acquisition Marketing Manager · first seen 2026-10-05
Greenhousemedium confidence · 1 posting
• Experience managing HR systems (e.g., ADP, Pave, CultureAmp, Lattice, Greenhouse) and driving data accuracy and compliance
Sr. Director, People Operations & Total Rewards · first seen 2026-10-28
Jiramedium confidence · 1 posting
• Design and maintain compliance program infrastructure — building and managing workflows in tools like Jira and Claude to track, route, and execute compliance processes at scale
Compliance Associate · first seen 2026-10-30
Latticemedium confidence · 1 posting
• Experience managing HR systems (e.g., ADP, Pave, CultureAmp, Lattice, Greenhouse) and driving data accuracy and compliance
Sr. Director, People Operations & Total Rewards · first seen 2026-10-28
On the website or in DNS

Vendors whose code loads on betterment.com or whose records sit in its DNS. Page plumbing (libraries, fonts, consent banners) is left out.

04Hiring

27 open roles, 22 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team. Companies hiring sales in United States →

05Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

No change signals read in the current postings.

Decision makers at Betterment, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add Betterment to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06Lookalikes

Companies like Betterment

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 590 scored.

ThriventIndependent financial advisers · United States5001-10000 employees
boahhx.comRetail & commercial banks · United States51-200 employees
Merit Financial AdvisorsIndependent financial advisers · United States201-500 employees
IRA FinancialIndependent financial advisers · United States201-500 employees
eaglelfcu.comRetail & commercial banks · United States51-200 employees
Minster BankRetail & commercial banks · United States51-200 employees
07Profile

From the company's own website

Legal nameForm ADV Part II
IndustryBusiness & finance services · Wealth management general
OfferingsCore portfolio · Custom portfolios · IRAs · 401(k) plans · Solo 401(k) · High-yield cash account · Checking account · Premium 1:1 advice
Target customersself-employed individuals · business employees · high-net-worth investors · retail investors
Geographic scopeinternational · also Canada
Reviews foundg2, google_reviews
Public contact points0 role addresses · 1 phone numbers
Pages readprivacy, pricing, terms, home, imprint, contact, careers, references
Datescrawled 2026-08-07 · profiled 2026-08-16 · hiring built 2026-11-03
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Betterment (New York, United States, 201-500 employees) has 27 open roles, 7 new in 30 days, and names 14 tools in its postings. (Breaknorm, 4 November 2026, https://breaknorm.co/company/betterment.com)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from betterment.com: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Greenhouse career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

Betterment: questions

Does Betterment use GraphQL?

Yes, by the company's own words: 5 postings name it, first seen 2026-04-22, in the software engineering team.

Is Betterment hiring?

27 open roles as of 4 November 2026, 7 opened in the last 30 days and 3 closed. The largest team hiring is sales.

Where does this profile come from?

From betterment.com itself: we crawled it on 2026-08-07, built the profile on 2026-08-16, and read its career site (Greenhouse) hourly since. Headcount is from LinkedIn.

Who should I write to at Betterment?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 0 public role addresses from the site are there too.

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