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Company · Supplement manufacturers

Bobbie

As of 5 November 2026, Bobbie has 13 open roles (7 new in 30 days), its marketing & communications team is hiring most, and its postings name Circana, Retail Link and NielsenIQ as the tools the team works in.

As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

, United States51-200 employees10M-50M revenue, est.B2C, D2Chibobbie.com ↗LinkedIn ↗
Headquarters
, , United States
Employees
51-200 employees (linkedin)
Sells to
parents and caregivers
Certifications on site
Site languages
EN
Career system
Greenhouse
13open roles · 7 new in 30 days
14tools named in postings
United Stateshiring locations
1change signals read in postings
02What they do, whom they sell to, who else does it

Bobbie in one screen

Read from hibobbie.com: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What Bobbie does

Bobbie is a manufacturer of organic infant formula that sells directly to parents and caregivers. Its offerings include organic whole milk, organic gentle, and organic infant formulas, plus organic probiotic and vitamin D drops. The company also provides a subscription delivery service.

organic whole milk infant formulaorganic gentle infant formulaorganic infant formulawhole milk infant formulaorganic probiotic dropsorganic vitamin d dropsstay stocked subscription
Whom it sells to

Named on the site: parents and caregivers.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 554 scored.

Bellamy's OrganicAustralia · 51-200 employeesHiPPSpain · 51-200 employeesBubs AustraliaUnited States · 51-200 employeesBabiMildTH · 501-1000 employeesBabyBioSpain · 51-200 employees乐盈welcomeChina · 51-200 employees
03Tech stack, with the evidence

What Bobbie says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

CircanaLogistics warehouse and transport · high confidence · 3 postings
• Partner with Sales on tracking retail performance, using SPINS, IRI/Circana, and Nielsen data to analyze Bobbie and the broader category.
Interim Demand Planning Manager (Part-Time) · first seen 2026-10-15
Retail LinkSales · high confidence · 2 postings
Own annual and in-year Joint Business Planning, category reviews, and modular/reset strategy, including Walmart’s Retail Link and OTIF requirements and Target’s vendor and seasonal planning cadence.
Director of Sales, Mass · first seen 2026-10-06
NielsenIQMarketing & communications · high confidence · 1 posting
• Analyze syndicated data (Circana, NIQ, SPINS), retailer performance, DTC metrics, and competitive trends.
Interim Manager, Growth & Insights · first seen 2026-10-29
target roundelSales · high confidence · 1 posting
Own Bobbie’s approach to Walmart Connect and Target Roundel in partnership with Shopper Marketing.
Director of Sales, Mass · first seen 2026-10-06
Walmart ConnectSales · high confidence · 1 posting
Own Bobbie’s approach to Walmart Connect and Target Roundel in partnership with Shopper Marketing.
Director of Sales, Mass · first seen 2026-10-06
HubSpot CRMhigh confidence · 1 posting
• Hubspot CRM data entry and management for individual accounts
Bobbie Medical Representative (Contract) · first seen 2024-10-21
Google SheetsLogistics warehouse and transport · medium confidence · 1 posting
• Advanced skills in both Excel and Google Sheets.
Interim Demand Planning Manager (Part-Time) · first seen 2026-10-27
Microsoft ExcelLogistics warehouse and transport · medium confidence · 1 posting
• Advanced skills in both Excel and Google Sheets.
Interim Demand Planning Manager (Part-Time) · first seen 2026-10-27
Oracle NetSuitelow confidence · 1 posting
• Experience with an ERP system; NetSuite preferred.
Interim Demand Planning Manager (Part-Time) · first seen 2026-10-27
On the website or in DNS

Vendors whose code loads on hibobbie.com or whose records sit in its DNS. Page plumbing (libraries, fonts, consent banners) is left out.

04Hiring

13 open roles, 9 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team. Companies hiring marketing & communications in United States →

05Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

leadership_hire
Director of Procurement & Raw Materials Strategy (open 42 days)
Director of Procurement & Raw Materials Strategy · · 2026-11-04
Decision makers at Bobbie, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add Bobbie to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06Lookalikes

Companies like Bobbie

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 554 scored.

Bellamy's OrganicPackaged food manufacturing · Australia51-200 employees
HiPPPackaged food manufacturing · Spain51-200 employees
Bubs AustraliaPackaged food manufacturing · United States51-200 employees
BabiMildBaby product webshops · TH501-1000 employees
BabyBioHealth food & organic webshops · Spain51-200 employees
乐盈welcomePackaged food manufacturing · China51-200 employees
07Profile

From the company's own website

Legal nameBobbie
IndustryManufacturing & industry · Supplement manufacturers
Offeringsorganic whole milk infant formula · organic gentle infant formula · organic infant formula · whole milk infant formula · organic probiotic drops · organic vitamin d drops · stay stocked subscription
Target customersparents and caregivers
Geographic scopeinternational · also United Kingdom
Reviews found
Public contact points1 role addresses · 0 phone numbers
Pages readhome
Datescrawled 2026-09-11 · profiled 2026-09-12 · hiring built 2026-11-04
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Bobbie (, United States, 51-200 employees) has 13 open roles, 7 new in 30 days, and names 14 tools in its postings. (Breaknorm, 5 November 2026, https://breaknorm.co/company/hibobbie.com)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from hibobbie.com: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Greenhouse career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

Bobbie: questions

Does Bobbie use Circana?

Yes, by the company's own words: 3 postings name it, first seen 2026-10-15, in the logistics warehouse and transport team.

Is Bobbie hiring?

13 open roles as of 5 November 2026, 7 opened in the last 30 days and 0 closed. The largest team hiring is marketing & communications.

Where does this profile come from?

From hibobbie.com itself: we crawled it on 2026-09-11, built the profile on 2026-09-12, and read its career site (Greenhouse) hourly since. Headcount is from LinkedIn.

Who should I write to at Bobbie?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 1 public role addresses from the site are there too.

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