Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DE6sense VS Apollo.io_
As of 4 November 2026, Apollo.io is named by 1,052 companies and 6sense by 441; 6sense skews to companies under 200 people (30% vs 70%), Apollo.io to companies over 1,000 (8% vs 34%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: 6sense's script and mail records show on hundreds of thousands of small sites, Apollo.io rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- 6sense: 2–200 employees
- 30%
- Apollo.io: 2–200 employees
- 70%
- 6sense: 1,000+ employees
- 34%
- Apollo.io: 1,000+ employees
- 8%
- Postings per company, 90 days
- 1.9 · 1.5
- Website or DNS footprint
- 0 · 15,196
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | 6sense | share | Apollo.io | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 11 | 2% | 51 | 5% | Apollo.io |
| 2-10 employees | 22 | 5% | 222 | 21% | Apollo.io |
| 11-50 employees | 31 | 7% | 263 | 25% | Apollo.io |
| 51-200 employees | 80 | 18% | 253 | 24% | Apollo.io |
| 201-500 employees | 88 | 20% | 129 | 12% | 6sense |
| 501-1000 employees | 60 | 14% | 49 | 5% | 6sense |
| 1001-5000 employees | 104 | 24% | 61 | 6% | 6sense |
| 5001-10000 employees | 18 | 4% | 10 | 1% | 6sense |
| 10,001+ employees | 27 | 6% | 14 | 1% | 6sense |
| Segment | 6sense | share | Apollo.io | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 313 | 71% | 650 | 62% | 6sense |
| Business & finance services | 70 | 16% | 233 | 22% | Apollo.io |
| Manufacturing & industry | 16 | 4% | 41 | 4% | even |
| Media & content | 10 | 2% | 27 | 3% | even |
| Property & construction | 7 | 2% | 12 | 1% | even |
| Utilities & infrastructure | 7 | 2% | 11 | 1% | even |
| Health care | 4 | 1% | – | – | outside top 12 |
| Automotive | 3 | 1% | 7 | 1% | even |
| Consumer services & leisure | 3 | 1% | 27 | 3% | even |
| Transport, logistics & rental | 3 | 1% | 13 | 1% | even |
| Public, community & associations | 2 | 0% | 5 | 0% | even |
| Hospitality & travel | 2 | 0% | 8 | 1% | even |
| Commerce & trade | – | – | 14 | 1% | outside top 12 |
| Segment | 6sense | share | Apollo.io | share | Leans |
|---|---|---|---|---|---|
| United States | 363 | 82% | 681 | 65% | 6sense |
| United Kingdom | 26 | 6% | 77 | 7% | even |
| Canada | 13 | 3% | 19 | 2% | even |
| Germany | 10 | 2% | 43 | 4% | even |
| Sweden | 4 | 1% | – | – | outside top 12 |
| India | 3 | 1% | 53 | 5% | Apollo.io |
| Australia | 2 | 0% | 17 | 2% | even |
| Spain | 2 | 0% | 12 | 1% | even |
| PH | 2 | 0% | – | – | outside top 12 |
| Brazil | 1 | 0% | 24 | 2% | Apollo.io |
| Estonia | 1 | 0% | – | – | outside top 12 |
| Finland | 1 | 0% | – | – | outside top 12 |
| Poland | – | – | 10 | 1% | outside top 12 |
| France | – | – | 9 | 1% | outside top 12 |
| Singapore | – | – | 8 | 1% | outside top 12 |
| Netherlands | – | – | 7 | 1% | outside top 12 |
| Segment | 6sense | share | Apollo.io | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 512 | 51% | 167 | 7% | 6sense |
| Sales | 348 | 35% | 1,476 | 66% | Apollo.io |
| Data & AI | 17 | 2% | 36 | 2% | even |
| Business development & strategy | 16 | 2% | 168 | 7% | Apollo.io |
| Software engineering | 10 | 1% | 79 | 4% | Apollo.io |
| Product, program & project management | 8 | 1% | 12 | 1% | even |
| IT operations & business systems | 6 | 1% | 22 | 1% | even |
| Customer service & success | 4 | 0% | 15 | 1% | even |
| General management & consulting | 3 | 0% | 5 | 0% | even |
| Design & UX | 2 | 0% | 3 | 0% | even |
| Engineering (non-software) | 1 | 0% | 4 | 0% | even |
| procurement and purchasing | 1 | 0% | 1 | 0% | even |
| public safety and protective services | 1 | 0% | – | – | outside top 12 |
| Retail & store operations | 1 | 0% | 4 | 0% | even |
| Unclassified | 1 | 0% | 17 | 1% | even |
| Human resources | – | – | 19 | 1% | outside top 12 |
| Finance & accounting | – | – | 8 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 7 | 0% | outside top 12 |
| Administration & office | – | – | 4 | 0% | outside top 12 |
| logistics warehouse and transport | – | – | 3 | 0% | outside top 12 |
| social care and community | – | – | 3 | 0% | outside top 12 |
| manufacturing and production | – | – | 2 | 0% | outside top 12 |
| skilled trades and field service | – | – | 2 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 1 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using 6sense →
Companies using Apollo.io →
B2B data & intent ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Apollo.io is named by 1,052 companies in job postings and 6sense by 441; 44 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/6sense-vs-apollo-io)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
6sense vs Apollo.io: questions
Which is more used, 6sense or Apollo.io?
By companies naming it in their own job postings, Apollo.io (1,052) over 6sense (441). By website-and-DNS footprint, Apollo.io (15,196 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses 6sense?
30% of 6sense companies have 2 to 200 employees, against 70% for Apollo.io. 34% of 6sense companies have over 1,000 employees, against 8% for Apollo.io.
Do companies run both?
44 companies name both in their postings, usually 6sense in marketing and Apollo.io in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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