Compare · B2B data & intent

6sense VS Clay_

As of 4 November 2026, Clay is named by 919 companies and 6sense by 441; 6sense skews to companies under 200 people (30% vs 66%), Clay to companies over 1,000 (10% vs 34%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: 6sense's script and mail records show on hundreds of thousands of small sites, Clay rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

6sense: 2–200 employees
30%
Clay: 2–200 employees
66%
6sense: 1,000+ employees
34%
Clay: 1,000+ employees
10%
Postings per company, 90 days
1.9 · 1.5
Website or DNS footprint
0 · 0
441companies name 6sense
919companies name Clay
93name both
828 · 1,337postings in 90 days, 6sense · Clay
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
Segment6senseshareClayshareLeans
Self-employed112%495%Clay
2-10 employees225%18120%Clay
11-50 employees317%22625%Clay
51-200 employees8018%19922%Clay
201-500 employees8820%10411%6sense
501-1000 employees6014%667%6sense
1001-5000 employees10424%768%6sense
5001-10000 employees184%111%6sense
10,001+ employees276%71%6sense
By industry
Segment6senseshareClayshareLeans
Technology & software31371%65171%even
Business & finance services7016%14616%even
Manufacturing & industry164%263%even
Media & content102%273%even
Property & construction72%61%even
Utilities & infrastructure72%51%even
Health care41%40%even
Automotive31%––outside top 12
Consumer services & leisure31%243%even
Transport, logistics & rental31%71%even
Public, community & associations20%81%even
Hospitality & travel20%40%even
Commerce & trade––81%outside top 12
By country
Segment6senseshareClayshareLeans
United States36382%64670%6sense
United Kingdom266%647%even
Canada133%142%even
Germany102%607%Clay
Sweden41%––outside top 12
India31%111%even
Australia20%142%even
Spain20%51%even
PH20%––outside top 12
Brazil10%61%even
Estonia10%––outside top 12
Finland10%––outside top 12
France––131%outside top 12
Netherlands––81%outside top 12
Belgium––71%outside top 12
Italy––71%outside top 12
Postings by team (share of each tool's postings)
Segment6senseshareClayshareLeans
Marketing & communications51251%32118%6sense
Sales34835%99456%Clay
Data & AI172%402%even
Business development & strategy162%805%Clay
Software engineering101%272%even
Product, program & project management81%161%even
IT operations & business systems61%211%even
Customer service & success40%60%even
General management & consulting30%101%even
Design & UX20%20%even
Engineering (non-software)10%101%even
procurement and purchasing10%––outside top 12
public safety and protective services10%––outside top 12
Retail & store operations10%––outside top 12
Unclassified10%30%even
Human resources––342%outside top 12
Finance & accounting––50%outside top 12
logistics warehouse and transport––30%outside top 12
research and science––30%outside top 12
Education & training––20%outside top 12
Administration & office––10%outside top 12
manufacturing and production––10%outside top 12
skilled trades and field service––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Clay is named by 919 companies in job postings and 6sense by 441; 93 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/6sense-vs-clay)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

6sense vs Clay: questions

Which is more used, 6sense or Clay?

By companies naming it in their own job postings, Clay (919) over 6sense (441). By website-and-DNS footprint, Clay (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses 6sense?

30% of 6sense companies have 2 to 200 employees, against 66% for Clay. 34% of 6sense companies have over 1,000 employees, against 10% for Clay.

Do companies run both?

93 companies name both in their postings, usually 6sense in marketing and Clay in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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