Compare · Identity

Active Directory VS JSON Web Token_

As of 4 November 2026, JSON Web Token is named by 1,752 companies and Active Directory by 8,045; Active Directory skews to companies under 200 people (34% vs 42%), JSON Web Token to companies over 1,000 (32% vs 35%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Active Directory's script and mail records show on hundreds of thousands of small sites, JSON Web Token rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Active Directory: 2–200 employees
34%
JSON Web Token: 2–200 employees
42%
Active Directory: 1,000+ employees
35%
JSON Web Token: 1,000+ employees
32%
Postings per company, 90 days
2.5 · 2.2
Website or DNS footprint
0 · 0
8,045companies name Active Directory
1,752companies name JSON Web Token
0name both
20,501 · 3,904postings in 90 days, Active Directory · JSON Web Token
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentActive DirectoryshareJSON Web TokenshareLeans
Self-employed1262%684%JSON Web Token
2-10 employees4355%1418%JSON Web Token
11-50 employees86511%25114%JSON Web Token
51-200 employees1,46618%34520%even
201-500 employees1,36917%22913%Active Directory
501-1000 employees98012%1569%Active Directory
1001-5000 employees1,51119%24814%Active Directory
5001-10000 employees4105%895%even
10,001+ employees88311%22513%even
By industry
SegmentActive DirectoryshareJSON Web TokenshareLeans
Technology & software2,47031%94154%JSON Web Token
Business & finance services1,52619%39723%JSON Web Token
Manufacturing & industry1,21515%1056%Active Directory
Health care4636%272%Active Directory
Commerce & trade3935%352%Active Directory
Public, community & associations3624%––outside top 12
Consumer services & leisure3294%603%even
Utilities & infrastructure3014%292%Active Directory
Property & construction2974%191%Active Directory
Transport, logistics & rental1972%302%even
Media & content1932%583%even
Automotive1812%161%even
Hospitality & travel––181%outside top 12
By country
SegmentActive DirectoryshareJSON Web TokenshareLeans
United States4,33854%98956%JSON Web Token
Germany86011%432%Active Directory
United Kingdom4506%965%even
France2964%513%even
Canada2453%392%even
Australia1262%241%even
Brazil1161%543%even
India1061%1277%JSON Web Token
Switzerland1001%––outside top 12
Netherlands991%––outside top 12
Austria901%––outside top 12
Italy801%171%even
United Arab Emirates––211%outside top 12
Singapore––191%outside top 12
Spain––171%outside top 12
Postings by team (share of each tool's postings)
SegmentActive DirectoryshareJSON Web TokenshareLeans
IT operations & business systems19,53970%53410%Active Directory
Software engineering1,2234%3,68372%JSON Web Token
Engineering (non-software)1,0904%812%Active Directory
Customer service & success8213%361%Active Directory
Sales3151%230%even
Product, program & project management2951%311%even
Data & AI2261%2034%JSON Web Token
skilled trades and field service1761%––outside top 12
General management & consulting750%30%even
Administration & office710%––outside top 12
Unclassified670%40%even
Finance & accounting480%10%even
arts media and entertainment440%––outside top 12
facilities cleaning and security310%––outside top 12
Education & training290%60%even
Human resources290%––outside top 12
Legal, compliance & risk280%30%even
Marketing & communications190%20%even
construction and civil170%20%even
Quality, safety & environment160%50%even
logistics warehouse and transport140%––outside top 12
Business development & strategy60%10%even
healthcare clinical60%––outside top 12
hospitality and food service60%––outside top 12
manufacturing and production60%––outside top 12
Design & UX20%––outside top 12
procurement and purchasing20%––outside top 12
real estate and property20%––outside top 12
research and science20%––outside top 12
Retail & store operations20%10%even
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

JSON Web Token is named by 1,752 companies in job postings and Active Directory by 8,045; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/active-directory-vs-json-web-token)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Active Directory vs JSON Web Token: questions

Which is more used, Active Directory or JSON Web Token?

By companies naming it in their own job postings, Active Directory (8,045) over JSON Web Token (1,752). By website-and-DNS footprint, JSON Web Token (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Active Directory?

34% of Active Directory companies have 2 to 200 employees, against 42% for JSON Web Token. 35% of Active Directory companies have over 1,000 employees, against 32% for JSON Web Token.

Do companies run both?

0 companies name both in their postings, usually Active Directory in marketing and JSON Web Token in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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