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Fleetora · first roles in DEAdobe Captivate VS Articulate 360_
As of 4 November 2026, Articulate 360 is named by 713 companies and Adobe Captivate by 406; Adobe Captivate skews to companies under 200 people (30% vs 20%), Articulate 360 to companies over 1,000 (53% vs 47%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Adobe Captivate's script and mail records show on hundreds of thousands of small sites, Articulate 360 rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Adobe Captivate: 2–200 employees
- 30%
- Articulate 360: 2–200 employees
- 20%
- Adobe Captivate: 1,000+ employees
- 47%
- Articulate 360: 1,000+ employees
- 53%
- Postings per company, 90 days
- 2.1 · 1.5
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Adobe Captivate | share | Articulate 360 | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 5 | 1% | 11 | 2% | even |
| 2-10 employees | 23 | 6% | 28 | 4% | even |
| 11-50 employees | 35 | 9% | 36 | 5% | Adobe Captivate |
| 51-200 employees | 62 | 15% | 82 | 12% | Adobe Captivate |
| 201-500 employees | 52 | 13% | 86 | 12% | even |
| 501-1000 employees | 37 | 9% | 92 | 13% | Articulate 360 |
| 1001-5000 employees | 78 | 19% | 174 | 24% | Articulate 360 |
| 5001-10000 employees | 31 | 8% | 59 | 8% | even |
| 10,001+ employees | 83 | 20% | 145 | 20% | even |
| Segment | Adobe Captivate | share | Articulate 360 | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 111 | 27% | 129 | 18% | Adobe Captivate |
| Business & finance services | 87 | 21% | 148 | 21% | even |
| Manufacturing & industry | 48 | 12% | 101 | 14% | Articulate 360 |
| Consumer services & leisure | 42 | 10% | 57 | 8% | Adobe Captivate |
| Health care | 29 | 7% | 38 | 5% | even |
| Public, community & associations | 21 | 5% | 58 | 8% | Articulate 360 |
| Property & construction | 17 | 4% | 37 | 5% | even |
| Commerce & trade | 13 | 3% | 39 | 5% | Articulate 360 |
| Utilities & infrastructure | 11 | 3% | 29 | 4% | even |
| Transport, logistics & rental | 10 | 2% | 24 | 3% | even |
| Hospitality & travel | 6 | 1% | 16 | 2% | even |
| Media & content | 6 | 1% | – | – | outside top 12 |
| Automotive | – | – | 19 | 3% | outside top 12 |
| Segment | Adobe Captivate | share | Articulate 360 | share | Leans |
|---|---|---|---|---|---|
| United States | 305 | 75% | 493 | 69% | Adobe Captivate |
| Canada | 15 | 4% | 40 | 6% | even |
| United Kingdom | 14 | 3% | 37 | 5% | even |
| India | 11 | 3% | 7 | 1% | even |
| Germany | 8 | 2% | 18 | 3% | even |
| France | 6 | 1% | 20 | 3% | even |
| Australia | 4 | 1% | 19 | 3% | even |
| Switzerland | 3 | 1% | – | – | outside top 12 |
| Brazil | 2 | 0% | 5 | 1% | even |
| Japan | 2 | 0% | – | – | outside top 12 |
| NG | 2 | 0% | – | – | outside top 12 |
| Netherlands | 2 | 0% | 6 | 1% | even |
| South Africa | – | – | 4 | 1% | outside top 12 |
| United Arab Emirates | – | – | 3 | 0% | outside top 12 |
| Poland | – | – | 3 | 0% | outside top 12 |
| Segment | Adobe Captivate | share | Articulate 360 | share | Leans |
|---|---|---|---|---|---|
| Education & training | 697 | 62% | 650 | 49% | Adobe Captivate |
| Human resources | 116 | 10% | 253 | 19% | Articulate 360 |
| construction and civil | 22 | 2% | – | – | outside top 12 |
| arts media and entertainment | 20 | 2% | 8 | 1% | even |
| Software engineering | 17 | 2% | 6 | 0% | even |
| Design & UX | 13 | 1% | 14 | 1% | even |
| Product, program & project management | 13 | 1% | 20 | 2% | even |
| IT operations & business systems | 10 | 1% | 18 | 1% | even |
| Marketing & communications | 9 | 1% | 16 | 1% | even |
| General management & consulting | 8 | 1% | 7 | 1% | even |
| Quality, safety & environment | 8 | 1% | 18 | 1% | even |
| Data & AI | 6 | 1% | 7 | 1% | even |
| Sales | 6 | 1% | 29 | 2% | even |
| Finance & accounting | 5 | 0% | – | – | outside top 12 |
| Unclassified | 5 | 0% | 1 | 0% | even |
| Engineering (non-software) | 4 | 0% | 8 | 1% | even |
| Administration & office | 3 | 0% | 6 | 0% | even |
| Customer service & success | 3 | 0% | 6 | 0% | even |
| Business development & strategy | 1 | 0% | 4 | 0% | even |
| healthcare support and caregiving | 1 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 1 | 0% | 8 | 1% | even |
| research and science | – | – | 2 | 0% | outside top 12 |
| healthcare clinical | – | – | 1 | 0% | outside top 12 |
| social care and community | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Adobe Captivate →
Companies using Articulate 360 →
elearning authoring ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Articulate 360 is named by 713 companies in job postings and Adobe Captivate by 406; 249 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/adobe-captivate-vs-articulate-360)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Adobe Captivate vs Articulate 360: questions
Which is more used, Adobe Captivate or Articulate 360?
By companies naming it in their own job postings, Articulate 360 (713) over Adobe Captivate (406). By website-and-DNS footprint, Articulate 360 (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Adobe Captivate?
30% of Adobe Captivate companies have 2 to 200 employees, against 20% for Articulate 360. 47% of Adobe Captivate companies have over 1,000 employees, against 53% for Articulate 360.
Do companies run both?
249 companies name both in their postings, usually Adobe Captivate in marketing and Articulate 360 in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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