Shipvane · 4 AE roles
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Fleetora · first roles in DEAdobe InDesign VS Microsoft Publisher_
As of 4 November 2026, Microsoft Publisher is named by 753 companies and Adobe InDesign by 6,478; Adobe InDesign skews to companies under 200 people (52% vs 35%), Microsoft Publisher to companies over 1,000 (35% vs 23%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Adobe InDesign's script and mail records show on hundreds of thousands of small sites, Microsoft Publisher rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Adobe InDesign: 2–200 employees
- 52%
- Microsoft Publisher: 2–200 employees
- 35%
- Adobe InDesign: 1,000+ employees
- 23%
- Microsoft Publisher: 1,000+ employees
- 35%
- Postings per company, 90 days
- 2.2 · 1.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Adobe InDesign | share | Microsoft Publisher | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 196 | 3% | 10 | 1% | even |
| 2-10 employees | 749 | 12% | 62 | 8% | Adobe InDesign |
| 11-50 employees | 1,288 | 20% | 70 | 9% | Adobe InDesign |
| 51-200 employees | 1,359 | 21% | 133 | 18% | Adobe InDesign |
| 201-500 employees | 882 | 14% | 124 | 16% | Microsoft Publisher |
| 501-1000 employees | 525 | 8% | 87 | 12% | Microsoft Publisher |
| 1001-5000 employees | 808 | 12% | 142 | 19% | Microsoft Publisher |
| 5001-10000 employees | 224 | 3% | 43 | 6% | Microsoft Publisher |
| 10,001+ employees | 447 | 7% | 82 | 11% | Microsoft Publisher |
| Segment | Adobe InDesign | share | Microsoft Publisher | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 1,805 | 28% | 76 | 10% | Adobe InDesign |
| Manufacturing & industry | 847 | 13% | 55 | 7% | Adobe InDesign |
| Technology & software | 655 | 10% | 40 | 5% | Adobe InDesign |
| Commerce & trade | 613 | 9% | 25 | 3% | Adobe InDesign |
| Property & construction | 610 | 9% | 62 | 8% | even |
| Consumer services & leisure | 549 | 8% | 97 | 13% | Microsoft Publisher |
| Public, community & associations | 475 | 7% | 184 | 24% | Microsoft Publisher |
| Media & content | 354 | 5% | 21 | 3% | Adobe InDesign |
| Hospitality & travel | 166 | 3% | 38 | 5% | Microsoft Publisher |
| Health care | 154 | 2% | 133 | 18% | Microsoft Publisher |
| Automotive | 112 | 2% | 6 | 1% | even |
| Utilities & infrastructure | 64 | 1% | 9 | 1% | even |
| Segment | Adobe InDesign | share | Microsoft Publisher | share | Leans |
|---|---|---|---|---|---|
| United States | 3,125 | 48% | 614 | 82% | Microsoft Publisher |
| Germany | 793 | 12% | 10 | 1% | Adobe InDesign |
| United Kingdom | 404 | 6% | 19 | 3% | Adobe InDesign |
| France | 247 | 4% | 10 | 1% | Adobe InDesign |
| Canada | 214 | 3% | 41 | 5% | Microsoft Publisher |
| Netherlands | 188 | 3% | 2 | 0% | Adobe InDesign |
| India | 174 | 3% | 3 | 0% | Adobe InDesign |
| Australia | 117 | 2% | 5 | 1% | even |
| Italy | 91 | 1% | 5 | 1% | even |
| Austria | 74 | 1% | – | – | outside top 12 |
| Brazil | 61 | 1% | – | – | outside top 12 |
| Spain | 61 | 1% | – | – | outside top 12 |
| CM | – | – | 3 | 0% | outside top 12 |
| Ireland | – | – | 3 | 0% | outside top 12 |
| Sweden | – | – | 2 | 0% | outside top 12 |
| Segment | Adobe InDesign | share | Microsoft Publisher | share | Leans |
|---|---|---|---|---|---|
| Design & UX | 9,263 | 49% | 29 | 1% | Adobe InDesign |
| Marketing & communications | 3,057 | 16% | 85 | 3% | Adobe InDesign |
| construction and civil | 783 | 4% | 29 | 1% | Adobe InDesign |
| Sales | 600 | 3% | 70 | 2% | even |
| arts media and entertainment | 343 | 2% | 39 | 1% | even |
| Software engineering | 285 | 2% | 73 | 2% | even |
| Product, program & project management | 194 | 1% | 107 | 3% | Microsoft Publisher |
| Engineering (non-software) | 192 | 1% | 166 | 5% | Microsoft Publisher |
| Education & training | 153 | 1% | 106 | 3% | Microsoft Publisher |
| Travel, leisure & events | 141 | 1% | 95 | 3% | Microsoft Publisher |
| Administration & office | 132 | 1% | 249 | 7% | Microsoft Publisher |
| Unclassified | 131 | 1% | – | – | outside top 12 |
| Business development & strategy | 117 | 1% | 50 | 1% | even |
| manufacturing and production | 108 | 1% | 16 | 0% | even |
| Retail & store operations | 108 | 1% | 26 | 1% | even |
| IT operations & business systems | 77 | 0% | 156 | 5% | Microsoft Publisher |
| Customer service & success | 46 | 0% | 27 | 1% | even |
| General management & consulting | 39 | 0% | 68 | 2% | even |
| Quality, safety & environment | 36 | 0% | 232 | 7% | Microsoft Publisher |
| Finance & accounting | 34 | 0% | 90 | 3% | Microsoft Publisher |
| Data & AI | 30 | 0% | 84 | 2% | Microsoft Publisher |
| Human resources | 22 | 0% | 62 | 2% | even |
| social care and community | 19 | 0% | 130 | 4% | Microsoft Publisher |
| agriculture and environment | 18 | 0% | – | – | outside top 12 |
| hospitality and food service | 16 | 0% | 40 | 1% | even |
| real estate and property | 13 | 0% | 43 | 1% | even |
| procurement and purchasing | 10 | 0% | 17 | 1% | even |
| research and science | 10 | 0% | 37 | 1% | even |
| skilled trades and field service | 8 | 0% | 21 | 1% | even |
| logistics warehouse and transport | 6 | 0% | 25 | 1% | even |
| healthcare clinical | – | – | 79 | 2% | outside top 12 |
| Legal, compliance & risk | – | – | 27 | 1% | outside top 12 |
The companies behind each column
Companies using Adobe InDesign →
Companies using Microsoft Publisher →
Design tools ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Publisher is named by 753 companies in job postings and Adobe InDesign by 6,478; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/adobe-indesign-vs-microsoft-publisher)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Adobe InDesign vs Microsoft Publisher: questions
Which is more used, Adobe InDesign or Microsoft Publisher?
By companies naming it in their own job postings, Adobe InDesign (6,478) over Microsoft Publisher (753). By website-and-DNS footprint, Microsoft Publisher (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Adobe InDesign?
52% of Adobe InDesign companies have 2 to 200 employees, against 35% for Microsoft Publisher. 23% of Adobe InDesign companies have over 1,000 employees, against 35% for Microsoft Publisher.
Do companies run both?
0 companies name both in their postings, usually Adobe InDesign in marketing and Microsoft Publisher in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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