Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEAirtable VS Microsoft Dataverse_
As of 4 November 2026, Microsoft Dataverse is named by 929 companies and Airtable by 947; Airtable skews to companies under 200 people (56% vs 30%), Microsoft Dataverse to companies over 1,000 (45% vs 20%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Airtable's script and mail records show on hundreds of thousands of small sites, Microsoft Dataverse rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Airtable: 2–200 employees
- 56%
- Microsoft Dataverse: 2–200 employees
- 30%
- Airtable: 1,000+ employees
- 20%
- Microsoft Dataverse: 1,000+ employees
- 45%
- Postings per company, 90 days
- 2.1 · 3.0
- Website or DNS footprint
- 6,145 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Airtable | share | Microsoft Dataverse | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 63 | 7% | 17 | 2% | Airtable |
| 2-10 employees | 148 | 16% | 35 | 4% | Airtable |
| 11-50 employees | 195 | 21% | 85 | 9% | Airtable |
| 51-200 employees | 188 | 20% | 161 | 17% | Airtable |
| 201-500 employees | 107 | 11% | 113 | 12% | even |
| 501-1000 employees | 56 | 6% | 100 | 11% | Microsoft Dataverse |
| 1001-5000 employees | 95 | 10% | 187 | 20% | Microsoft Dataverse |
| 5001-10000 employees | 32 | 3% | 66 | 7% | Microsoft Dataverse |
| 10,001+ employees | 63 | 7% | 165 | 18% | Microsoft Dataverse |
| Segment | Airtable | share | Microsoft Dataverse | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 206 | 22% | 203 | 22% | even |
| Technology & software | 172 | 18% | 288 | 31% | Microsoft Dataverse |
| Public, community & associations | 116 | 12% | 46 | 5% | Airtable |
| Consumer services & leisure | 114 | 12% | 36 | 4% | Airtable |
| Media & content | 113 | 12% | 15 | 2% | Airtable |
| Commerce & trade | 57 | 6% | 36 | 4% | Airtable |
| Manufacturing & industry | 56 | 6% | 147 | 16% | Microsoft Dataverse |
| Property & construction | 35 | 4% | 49 | 5% | even |
| Health care | 25 | 3% | 13 | 1% | even |
| Hospitality & travel | 17 | 2% | – | – | outside top 12 |
| Utilities & infrastructure | 15 | 2% | 48 | 5% | Microsoft Dataverse |
| Transport, logistics & rental | 13 | 1% | 22 | 2% | even |
| Automotive | – | – | 16 | 2% | outside top 12 |
| Segment | Airtable | share | Microsoft Dataverse | share | Leans |
|---|---|---|---|---|---|
| United States | 631 | 67% | 463 | 50% | Airtable |
| Germany | 53 | 6% | 53 | 6% | even |
| United Kingdom | 52 | 5% | 70 | 8% | Microsoft Dataverse |
| Canada | 31 | 3% | 45 | 5% | even |
| France | 28 | 3% | 25 | 3% | even |
| India | 14 | 1% | 25 | 3% | even |
| Netherlands | 11 | 1% | 22 | 2% | even |
| Australia | 9 | 1% | 32 | 3% | Microsoft Dataverse |
| Singapore | 8 | 1% | – | – | outside top 12 |
| PH | 7 | 1% | – | – | outside top 12 |
| Spain | 6 | 1% | 15 | 2% | even |
| Belgium | 5 | 1% | – | – | outside top 12 |
| Switzerland | – | – | 15 | 2% | outside top 12 |
| Brazil | – | – | 14 | 2% | outside top 12 |
| Denmark | – | – | 13 | 1% | outside top 12 |
| Segment | Airtable | share | Microsoft Dataverse | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 325 | 12% | 2 | 0% | Airtable |
| Product, program & project management | 267 | 10% | 57 | 2% | Airtable |
| Software engineering | 178 | 6% | 1,175 | 37% | Microsoft Dataverse |
| Administration & office | 172 | 6% | 1 | 0% | Airtable |
| IT operations & business systems | 148 | 5% | 923 | 29% | Microsoft Dataverse |
| Sales | 141 | 5% | 28 | 1% | Airtable |
| Data & AI | 109 | 4% | 345 | 11% | Microsoft Dataverse |
| Business development & strategy | 107 | 4% | 1 | 0% | Airtable |
| arts media and entertainment | 98 | 4% | 1 | 0% | Airtable |
| General management & consulting | 85 | 3% | 13 | 0% | Airtable |
| Customer service & success | 62 | 2% | 3 | 0% | Airtable |
| Finance & accounting | 55 | 2% | 10 | 0% | even |
| Human resources | 46 | 2% | 6 | 0% | even |
| Legal, compliance & risk | 42 | 2% | 5 | 0% | even |
| Travel, leisure & events | 40 | 1% | – | – | outside top 12 |
| Design & UX | 33 | 1% | 1 | 0% | even |
| Engineering (non-software) | 31 | 1% | 22 | 1% | even |
| Education & training | 28 | 1% | – | – | outside top 12 |
| logistics warehouse and transport | 16 | 1% | 3 | 0% | even |
| real estate and property | 14 | 1% | – | – | outside top 12 |
| social care and community | 14 | 1% | 1 | 0% | even |
| construction and civil | 13 | 0% | – | – | outside top 12 |
| Unclassified | 12 | 0% | 3 | 0% | even |
| manufacturing and production | 9 | 0% | – | – | outside top 12 |
| research and science | 9 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 8 | 0% | 21 | 1% | even |
| procurement and purchasing | 5 | 0% | – | – | outside top 12 |
| Retail & store operations | 5 | 0% | – | – | outside top 12 |
| skilled trades and field service | 4 | 0% | 1 | 0% | even |
| facilities cleaning and security | 3 | 0% | – | – | outside top 12 |
| healthcare clinical | – | – | 1 | 0% | outside top 12 |
| hospitality and food service | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Airtable →
Companies using Microsoft Dataverse →
low code bpm rpa ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Dataverse is named by 929 companies in job postings and Airtable by 947; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/airtable-vs-microsoft-dataverse)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Airtable vs Microsoft Dataverse: questions
Which is more used, Airtable or Microsoft Dataverse?
By companies naming it in their own job postings, Airtable (947) over Microsoft Dataverse (929). By website-and-DNS footprint, Airtable (6,145 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Airtable?
56% of Airtable companies have 2 to 200 employees, against 30% for Microsoft Dataverse. 20% of Airtable companies have over 1,000 employees, against 45% for Microsoft Dataverse.
Do companies run both?
0 companies name both in their postings, usually Airtable in marketing and Microsoft Dataverse in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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