Compare · data governance quality mdm

Alation VS Collibra_

As of 4 November 2026, Collibra is named by 509 companies and Alation by 291; Alation skews to companies under 200 people (27% vs 26%), Collibra to companies over 1,000 (55% vs 52%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Alation's script and mail records show on hundreds of thousands of small sites, Collibra rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Alation: 2–200 employees
27%
Collibra: 2–200 employees
26%
Alation: 1,000+ employees
52%
Collibra: 1,000+ employees
55%
Postings per company, 90 days
2.6 · 2.8
Website or DNS footprint
0 · 0
291companies name Alation
509companies name Collibra
412name both
763 · 1,400postings in 90 days, Alation · Collibra
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAlationshareCollibrashareLeans
Self-employed31%41%even
2-10 employees124%204%even
11-50 employees279%489%even
51-200 employees4114%6212%even
201-500 employees3311%5210%even
501-1000 employees248%438%even
1001-5000 employees6823%10621%Alation
5001-10000 employees238%459%even
10,001+ employees6021%12925%Collibra
By industry
SegmentAlationshareCollibrashareLeans
Technology & software9934%16733%even
Business & finance services7827%15831%Collibra
Manufacturing & industry4315%6312%Alation
Health care134%163%even
Utilities & infrastructure134%265%even
Commerce & trade124%133%even
Media & content72%112%even
Hospitality & travel62%61%even
Transport, logistics & rental62%82%even
Consumer services & leisure52%153%even
Public, community & associations41%92%even
Property & construction31%––outside top 12
Automotive––102%outside top 12
By country
SegmentAlationshareCollibrashareLeans
United States19667%29758%Alation
United Kingdom207%449%even
Canada103%245%even
Australia83%61%even
Germany83%194%even
France72%255%Collibra
Spain62%82%even
Brazil41%71%even
Belgium31%82%even
Portugal31%––outside top 12
Switzerland21%––outside top 12
India21%61%even
Netherlands––61%outside top 12
Italy––41%outside top 12
Postings by team (share of each tool's postings)
SegmentAlationshareCollibrashareLeans
Data & AI68276%1,25372%Alation
Product, program & project management536%614%Alation
IT operations & business systems253%684%even
Software engineering212%624%even
General management & consulting192%392%even
Legal, compliance & risk61%221%even
Customer service & success40%40%even
Sales40%101%even
Marketing & communications30%10%even
Engineering (non-software)20%10%even
Business development & strategy10%20%even
Design & UX10%––outside top 12
Finance & accounting10%30%even
Human resources10%30%even
Quality, safety & environment10%20%even
construction and civil––20%outside top 12
Unclassified––20%outside top 12
Administration & office––10%outside top 12
arts media and entertainment––10%outside top 12
Retail & store operations––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Collibra is named by 509 companies in job postings and Alation by 291; 412 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/alation-vs-collibra)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Alation vs Collibra: questions

Which is more used, Alation or Collibra?

By companies naming it in their own job postings, Collibra (509) over Alation (291). By website-and-DNS footprint, Collibra (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Alation?

27% of Alation companies have 2 to 200 employees, against 26% for Collibra. 52% of Alation companies have over 1,000 employees, against 55% for Collibra.

Do companies run both?

412 companies name both in their postings, usually Alation in marketing and Collibra in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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