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Amazon Kinesis VS Apache Kafka_
As of 4 November 2026, Apache Kafka is named by 6,262 companies and Amazon Kinesis by 961; Amazon Kinesis skews to companies under 200 people (39% vs 45%), Apache Kafka to companies over 1,000 (28% vs 34%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Kinesis's script and mail records show on hundreds of thousands of small sites, Apache Kafka rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Kinesis: 2–200 employees
- 39%
- Apache Kafka: 2–200 employees
- 45%
- Amazon Kinesis: 1,000+ employees
- 34%
- Apache Kafka: 1,000+ employees
- 28%
- Postings per company, 90 days
- 2.3 · 4.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Kinesis | share | Apache Kafka | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 25 | 3% | 189 | 3% | even |
| 2-10 employees | 60 | 6% | 537 | 9% | Apache Kafka |
| 11-50 employees | 116 | 12% | 911 | 15% | Apache Kafka |
| 51-200 employees | 201 | 21% | 1,389 | 22% | even |
| 201-500 employees | 121 | 13% | 878 | 14% | even |
| 501-1000 employees | 108 | 11% | 613 | 10% | even |
| 1001-5000 employees | 168 | 17% | 884 | 14% | Amazon Kinesis |
| 5001-10000 employees | 50 | 5% | 244 | 4% | even |
| 10,001+ employees | 112 | 12% | 617 | 10% | even |
| Segment | Amazon Kinesis | share | Apache Kafka | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 500 | 52% | 3,368 | 54% | even |
| Business & finance services | 220 | 23% | 1,355 | 22% | even |
| Manufacturing & industry | 70 | 7% | 408 | 7% | even |
| Media & content | 48 | 5% | 241 | 4% | even |
| Commerce & trade | 22 | 2% | 189 | 3% | even |
| Consumer services & leisure | 20 | 2% | 113 | 2% | even |
| Utilities & infrastructure | 20 | 2% | 133 | 2% | even |
| Transport, logistics & rental | 14 | 1% | 103 | 2% | even |
| Automotive | 13 | 1% | 68 | 1% | even |
| Public, community & associations | 11 | 1% | 95 | 2% | even |
| Property & construction | 9 | 1% | 61 | 1% | even |
| Health care | 6 | 1% | 66 | 1% | even |
| Segment | Amazon Kinesis | share | Apache Kafka | share | Leans |
|---|---|---|---|---|---|
| United States | 669 | 70% | 3,574 | 57% | Amazon Kinesis |
| United Kingdom | 63 | 7% | 427 | 7% | even |
| India | 29 | 3% | 206 | 3% | even |
| Canada | 22 | 2% | 105 | 2% | even |
| Germany | 21 | 2% | 257 | 4% | even |
| Brazil | 16 | 2% | 138 | 2% | even |
| Australia | 12 | 1% | 70 | 1% | even |
| France | 9 | 1% | 185 | 3% | Apache Kafka |
| Netherlands | 7 | 1% | 85 | 1% | even |
| Singapore | 7 | 1% | – | – | outside top 12 |
| Spain | 6 | 1% | 67 | 1% | even |
| Italy | 5 | 1% | – | – | outside top 12 |
| Poland | – | – | 85 | 1% | outside top 12 |
| Sweden | – | – | 74 | 1% | outside top 12 |
| Segment | Amazon Kinesis | share | Apache Kafka | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 1,407 | 48% | 7,750 | 23% | Amazon Kinesis |
| Software engineering | 917 | 31% | 19,131 | 58% | Apache Kafka |
| IT operations & business systems | 163 | 6% | 1,893 | 6% | even |
| Product, program & project management | 77 | 3% | 359 | 1% | even |
| Sales | 29 | 1% | 191 | 1% | even |
| Customer service & success | 12 | 0% | 77 | 0% | even |
| Engineering (non-software) | 8 | 0% | 343 | 1% | even |
| General management & consulting | 6 | 0% | 40 | 0% | even |
| Legal, compliance & risk | 3 | 0% | 25 | 0% | even |
| personal care and wellness | 2 | 0% | – | – | outside top 12 |
| arts media and entertainment | 1 | 0% | 2 | 0% | even |
| construction and civil | 1 | 0% | 38 | 0% | even |
| Design & UX | 1 | 0% | 8 | 0% | even |
| logistics warehouse and transport | 1 | 0% | 10 | 0% | even |
| Marketing & communications | 1 | 0% | 11 | 0% | even |
| Quality, safety & environment | 1 | 0% | 62 | 0% | even |
| Unclassified | 1 | 0% | 90 | 0% | even |
| Finance & accounting | – | – | 25 | 0% | outside top 12 |
| Administration & office | – | – | 7 | 0% | outside top 12 |
| Human resources | – | – | 6 | 0% | outside top 12 |
| Business development & strategy | – | – | 5 | 0% | outside top 12 |
| Education & training | – | – | 5 | 0% | outside top 12 |
| skilled trades and field service | – | – | 5 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 3 | 0% | outside top 12 |
| Retail & store operations | – | – | 3 | 0% | outside top 12 |
| hospitality and food service | – | – | 2 | 0% | outside top 12 |
| manufacturing and production | – | – | 2 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 2 | 0% | outside top 12 |
| healthcare clinical | – | – | 1 | 0% | outside top 12 |
| research and science | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Kinesis →
Companies using Apache Kafka →
message brokers streaming ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Apache Kafka is named by 6,262 companies in job postings and Amazon Kinesis by 961; 910 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/amazon-kinesis-vs-apache-kafka)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Kinesis vs Apache Kafka: questions
Which is more used, Amazon Kinesis or Apache Kafka?
By companies naming it in their own job postings, Apache Kafka (6,262) over Amazon Kinesis (961). By website-and-DNS footprint, Apache Kafka (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Kinesis?
39% of Amazon Kinesis companies have 2 to 200 employees, against 45% for Apache Kafka. 34% of Amazon Kinesis companies have over 1,000 employees, against 28% for Apache Kafka.
Do companies run both?
910 companies name both in their postings, usually Amazon Kinesis in marketing and Apache Kafka in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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