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Amazon Kinesis VS Azure Service Bus_
As of 4 November 2026, Azure Service Bus is named by 1,064 companies and Amazon Kinesis by 961; Amazon Kinesis skews to companies under 200 people (39% vs 32%), Azure Service Bus to companies over 1,000 (40% vs 34%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Kinesis's script and mail records show on hundreds of thousands of small sites, Azure Service Bus rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Kinesis: 2–200 employees
- 39%
- Azure Service Bus: 2–200 employees
- 32%
- Amazon Kinesis: 1,000+ employees
- 34%
- Azure Service Bus: 1,000+ employees
- 40%
- Postings per company, 90 days
- 2.3 · 2.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Kinesis | share | Azure Service Bus | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 25 | 3% | 20 | 2% | even |
| 2-10 employees | 60 | 6% | 38 | 4% | Amazon Kinesis |
| 11-50 employees | 116 | 12% | 131 | 12% | even |
| 51-200 employees | 201 | 21% | 175 | 16% | Amazon Kinesis |
| 201-500 employees | 121 | 13% | 153 | 14% | even |
| 501-1000 employees | 108 | 11% | 117 | 11% | even |
| 1001-5000 employees | 168 | 17% | 209 | 20% | Azure Service Bus |
| 5001-10000 employees | 50 | 5% | 63 | 6% | even |
| 10,001+ employees | 112 | 12% | 158 | 15% | Azure Service Bus |
| Segment | Amazon Kinesis | share | Azure Service Bus | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 500 | 52% | 479 | 45% | Amazon Kinesis |
| Business & finance services | 220 | 23% | 257 | 24% | even |
| Manufacturing & industry | 70 | 7% | 74 | 7% | even |
| Media & content | 48 | 5% | 24 | 2% | Amazon Kinesis |
| Commerce & trade | 22 | 2% | 45 | 4% | even |
| Consumer services & leisure | 20 | 2% | 32 | 3% | even |
| Utilities & infrastructure | 20 | 2% | 31 | 3% | even |
| Transport, logistics & rental | 14 | 1% | 28 | 3% | even |
| Automotive | 13 | 1% | 14 | 1% | even |
| Public, community & associations | 11 | 1% | 23 | 2% | even |
| Property & construction | 9 | 1% | 19 | 2% | even |
| Health care | 6 | 1% | 25 | 2% | even |
| Segment | Amazon Kinesis | share | Azure Service Bus | share | Leans |
|---|---|---|---|---|---|
| United States | 669 | 70% | 542 | 51% | Amazon Kinesis |
| United Kingdom | 63 | 7% | 106 | 10% | Azure Service Bus |
| India | 29 | 3% | 36 | 3% | even |
| Canada | 22 | 2% | 36 | 3% | even |
| Germany | 21 | 2% | 36 | 3% | even |
| Brazil | 16 | 2% | 22 | 2% | even |
| Australia | 12 | 1% | 25 | 2% | even |
| France | 9 | 1% | 21 | 2% | even |
| Netherlands | 7 | 1% | 23 | 2% | even |
| Singapore | 7 | 1% | – | – | outside top 12 |
| Spain | 6 | 1% | – | – | outside top 12 |
| Italy | 5 | 1% | – | – | outside top 12 |
| Belgium | – | – | 23 | 2% | outside top 12 |
| Sweden | – | – | 23 | 2% | outside top 12 |
| Poland | – | – | 20 | 2% | outside top 12 |
| Segment | Amazon Kinesis | share | Azure Service Bus | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 1,407 | 48% | 255 | 7% | Amazon Kinesis |
| Software engineering | 917 | 31% | 2,483 | 66% | Azure Service Bus |
| IT operations & business systems | 163 | 6% | 444 | 12% | Azure Service Bus |
| Product, program & project management | 77 | 3% | 43 | 1% | even |
| Sales | 29 | 1% | 14 | 0% | even |
| Customer service & success | 12 | 0% | 8 | 0% | even |
| Engineering (non-software) | 8 | 0% | 83 | 2% | even |
| General management & consulting | 6 | 0% | 5 | 0% | even |
| Legal, compliance & risk | 3 | 0% | – | – | outside top 12 |
| personal care and wellness | 2 | 0% | – | – | outside top 12 |
| arts media and entertainment | 1 | 0% | – | – | outside top 12 |
| construction and civil | 1 | 0% | 4 | 0% | even |
| Design & UX | 1 | 0% | 2 | 0% | even |
| logistics warehouse and transport | 1 | 0% | – | – | outside top 12 |
| Marketing & communications | 1 | 0% | 3 | 0% | even |
| Quality, safety & environment | 1 | 0% | 2 | 0% | even |
| Unclassified | 1 | 0% | 3 | 0% | even |
| hospitality and food service | – | – | 2 | 0% | outside top 12 |
| Finance & accounting | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Kinesis →
Companies using Azure Service Bus →
message brokers streaming ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Azure Service Bus is named by 1,064 companies in job postings and Amazon Kinesis by 961; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/amazon-kinesis-vs-azure-service-bus)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Kinesis vs Azure Service Bus: questions
Which is more used, Amazon Kinesis or Azure Service Bus?
By companies naming it in their own job postings, Azure Service Bus (1,064) over Amazon Kinesis (961). By website-and-DNS footprint, Azure Service Bus (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Kinesis?
39% of Amazon Kinesis companies have 2 to 200 employees, against 32% for Azure Service Bus. 34% of Amazon Kinesis companies have over 1,000 employees, against 40% for Azure Service Bus.
Do companies run both?
0 companies name both in their postings, usually Amazon Kinesis in marketing and Azure Service Bus in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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