Amazon Lex VS Intercom
As of 4 November 2026, Intercom is named by 859 companies and Amazon Lex by 104; Amazon Lex skews to companies under 200 people (38% vs 66%), Intercom to companies over 1,000 (10% vs 37%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Lex's script and mail records show on hundreds of thousands of small sites, Intercom rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Lex: 2–200 employees
- 38%
- Intercom: 2–200 employees
- 66%
- Amazon Lex: 1,000+ employees
- 37%
- Intercom: 1,000+ employees
- 10%
- Postings per company, 90 days
- 3.1 · 3.3
- Website or DNS footprint
- 0 · 39,988
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Lex | share | Intercom | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 4 | 4% | 46 | 5% | even |
| 2-10 employees | 11 | 11% | 123 | 14% | Intercom |
| 11-50 employees | 10 | 10% | 243 | 28% | Intercom |
| 51-200 employees | 19 | 18% | 205 | 24% | Intercom |
| 201-500 employees | 15 | 14% | 113 | 13% | even |
| 501-1000 employees | 7 | 7% | 40 | 5% | Amazon Lex |
| 1001-5000 employees | 17 | 16% | 57 | 7% | Amazon Lex |
| 5001-10000 employees | 5 | 5% | 13 | 2% | Amazon Lex |
| 10,001+ employees | 16 | 15% | 19 | 2% | Amazon Lex |
| Segment | Amazon Lex | share | Intercom | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 49 | 47% | 479 | 56% | Intercom |
| Business & finance services | 25 | 24% | 159 | 19% | Amazon Lex |
| Consumer services & leisure | 5 | 5% | 30 | 3% | even |
| Health care | 5 | 5% | 26 | 3% | even |
| Public, community & associations | 4 | 4% | 8 | 1% | Amazon Lex |
| Commerce & trade | 3 | 3% | 25 | 3% | even |
| Manufacturing & industry | 3 | 3% | 24 | 3% | even |
| Media & content | 2 | 2% | 43 | 5% | Intercom |
| Property & construction | 2 | 2% | 39 | 5% | Intercom |
| Transport, logistics & rental | 2 | 2% | 8 | 1% | even |
| Utilities & infrastructure | 2 | 2% | 10 | 1% | even |
| Automotive | 1 | 1% | – | – | outside top 12 |
| Hospitality & travel | – | – | 6 | 1% | outside top 12 |
| Segment | Amazon Lex | share | Intercom | share | Leans |
|---|---|---|---|---|---|
| United States | 67 | 64% | 522 | 61% | Amazon Lex |
| United Kingdom | 12 | 12% | 89 | 10% | even |
| Poland | 8 | 8% | – | – | outside top 12 |
| Canada | 5 | 5% | 26 | 3% | even |
| India | 3 | 3% | 16 | 2% | even |
| France | 2 | 2% | 29 | 3% | even |
| Australia | 1 | 1% | 17 | 2% | even |
| Switzerland | 1 | 1% | – | – | outside top 12 |
| Denmark | 1 | 1% | – | – | outside top 12 |
| Spain | 1 | 1% | 12 | 1% | even |
| Singapore | 1 | 1% | 9 | 1% | even |
| Germany | – | – | 30 | 3% | outside top 12 |
| Brazil | – | – | 13 | 2% | outside top 12 |
| Netherlands | – | – | 9 | 1% | outside top 12 |
| Belgium | – | – | 4 | 0% | outside top 12 |
| Segment | Amazon Lex | share | Intercom | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 72 | 16% | 60 | 2% | Amazon Lex |
| Data & AI | 60 | 13% | 41 | 1% | Amazon Lex |
| IT operations & business systems | 58 | 13% | 74 | 2% | Amazon Lex |
| Product, program & project management | 33 | 7% | 68 | 2% | Amazon Lex |
| Finance & accounting | 26 | 6% | 22 | 1% | Amazon Lex |
| Administration & office | 19 | 4% | 17 | 1% | Amazon Lex |
| Legal, compliance & risk | 18 | 4% | 8 | 0% | Amazon Lex |
| Sales | 9 | 2% | 183 | 5% | Intercom |
| Design & UX | 4 | 1% | 5 | 0% | even |
| General management & consulting | 4 | 1% | 18 | 1% | even |
| Hospitality and food service | 3 | 1% | – | – | outside top 12 |
| Human resources | 3 | 1% | 8 | 0% | even |
| Marketing & communications | 3 | 1% | 82 | 2% | even |
| Education & training | 2 | 0% | 3 | 0% | even |
| Healthcare clinical | 2 | 0% | 1,103 | 33% | Intercom |
| Procurement and purchasing | 2 | 0% | – | – | outside top 12 |
| Research and science | 2 | 0% | – | – | outside top 12 |
| Arts media and entertainment | 1 | 0% | 15 | 0% | even |
| Customer service & success | – | – | 870 | 26% | outside top 12 |
| Skilled trades and field service | – | – | 301 | 9% | outside top 12 |
| Engineering (non-software) | – | – | 34 | 1% | outside top 12 |
| Unclassified | – | – | 12 | 0% | outside top 12 |
| Business development & strategy | – | – | 10 | 0% | outside top 12 |
| Retail & store operations | – | – | 10 | 0% | outside top 12 |
| Social care and community | – | – | 9 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 6 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 5 | 0% | outside top 12 |
| Healthcare support and caregiving | – | – | 5 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 5 | 0% | outside top 12 |
| Construction and civil | – | – | 3 | 0% | outside top 12 |
| Logistics warehouse and transport | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Lex →
Companies using Intercom →
Conversational AI ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Intercom is named by 859 companies in job postings and Amazon Lex by 104; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/amazon-lex-vs-intercom)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Lex vs Intercom: questions
Which is more used, Amazon Lex or Intercom?
By companies naming it in their own job postings, Intercom (859) over Amazon Lex (104). By website-and-DNS footprint, Intercom (39,988 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Lex?
38% of Amazon Lex companies have 2 to 200 employees, against 66% for Intercom. 37% of Amazon Lex companies have over 1,000 employees, against 10% for Intercom.
Do companies run both?
0 companies name both in their postings, usually Amazon Lex in marketing and Intercom in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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