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Amazon SNS VS Apache Kafka_

As of 4 November 2026, Apache Kafka is named by 6,262 companies and Amazon SNS by 1,041; Amazon SNS skews to companies under 200 people (39% vs 45%), Apache Kafka to companies over 1,000 (28% vs 34%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon SNS's script and mail records show on hundreds of thousands of small sites, Apache Kafka rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Amazon SNS: 2–200 employees
39%
Apache Kafka: 2–200 employees
45%
Amazon SNS: 1,000+ employees
34%
Apache Kafka: 1,000+ employees
28%
Postings per company, 90 days
2.2 · 4.0
Website or DNS footprint
0 · 0
1,041companies name Amazon SNS
6,262companies name Apache Kafka
461name both
2,339 · 25,230postings in 90 days, Amazon SNS · Apache Kafka
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAmazon SNSshareApache KafkashareLeans
Self-employed303%1893%even
2-10 employees636%5379%Apache Kafka
11-50 employees13313%91115%even
51-200 employees21220%1,38922%even
201-500 employees13513%87814%even
501-1000 employees11111%61310%even
1001-5000 employees17417%88414%Amazon SNS
5001-10000 employees535%2444%even
10,001+ employees13012%61710%Amazon SNS
By industry
SegmentAmazon SNSshareApache KafkashareLeans
Technology & software49648%3,36854%Apache Kafka
Business & finance services25124%1,35522%Amazon SNS
Manufacturing & industry616%4087%even
Media & content505%2414%even
Commerce & trade444%1893%even
Consumer services & leisure333%1132%even
Public, community & associations182%952%even
Health care151%661%even
Hospitality & travel151%––outside top 12
Utilities & infrastructure151%1332%even
Automotive141%681%even
Property & construction141%611%even
Transport, logistics & rental––1032%outside top 12
By country
SegmentAmazon SNSshareApache KafkashareLeans
United States62560%3,57457%Amazon SNS
United Kingdom767%4277%even
Japan404%––outside top 12
Brazil384%1382%even
Canada283%1052%even
Germany262%2574%even
India252%2063%even
France182%1853%even
Australia162%701%even
Netherlands101%851%even
Singapore81%––outside top 12
Spain61%671%even
Poland––851%outside top 12
Sweden––741%outside top 12
Postings by team (share of each tool's postings)
SegmentAmazon SNSshareApache KafkashareLeans
Software engineering1,96364%19,13158%Amazon SNS
Data & AI32711%7,75023%Apache Kafka
IT operations & business systems2609%1,8936%Amazon SNS
Marketing & communications532%110%even
Engineering (non-software)241%3431%even
Sales211%1911%even
Product, program & project management191%3591%even
arts media and entertainment140%20%even
Human resources130%60%even
Customer service & success70%770%even
General management & consulting70%400%even
Unclassified60%900%even
construction and civil30%380%even
Design & UX30%80%even
Quality, safety & environment30%620%even
Business development & strategy20%50%even
Education & training20%50%even
Retail & store operations20%30%even
Administration & office10%70%even
facilities cleaning and security10%30%even
Legal, compliance & risk10%250%even
logistics warehouse and transport10%100%even
Travel, leisure & events10%20%even
Finance & accounting––250%outside top 12
skilled trades and field service––50%outside top 12
hospitality and food service––20%outside top 12
manufacturing and production––20%outside top 12
healthcare clinical––10%outside top 12
research and science––10%outside top 12
Go deeper

The companies behind each column

Companies using Amazon SNS →
Companies using Apache Kafka →
message brokers streaming ranked →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Apache Kafka is named by 6,262 companies in job postings and Amazon SNS by 1,041; 461 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/amazon-sns-vs-apache-kafka)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Amazon SNS vs Apache Kafka: questions

Which is more used, Amazon SNS or Apache Kafka?

By companies naming it in their own job postings, Apache Kafka (6,262) over Amazon SNS (1,041). By website-and-DNS footprint, Apache Kafka (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Amazon SNS?

39% of Amazon SNS companies have 2 to 200 employees, against 45% for Apache Kafka. 34% of Amazon SNS companies have over 1,000 employees, against 28% for Apache Kafka.

Do companies run both?

461 companies name both in their postings, usually Amazon SNS in marketing and Apache Kafka in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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