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Amazon SQS VS Apache Kafka_

As of 4 November 2026, Apache Kafka is named by 6,262 companies and Amazon SQS by 1,798; Amazon SQS skews to companies under 200 people (44% vs 45%), Apache Kafka to companies over 1,000 (28% vs 29%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon SQS's script and mail records show on hundreds of thousands of small sites, Apache Kafka rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Amazon SQS: 2–200 employees
44%
Apache Kafka: 2–200 employees
45%
Amazon SQS: 1,000+ employees
29%
Apache Kafka: 1,000+ employees
28%
Postings per company, 90 days
2.2 · 4.0
Website or DNS footprint
0 · 0
1,798companies name Amazon SQS
6,262companies name Apache Kafka
908name both
3,909 · 25,230postings in 90 days, Amazon SQS · Apache Kafka
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAmazon SQSshareApache KafkashareLeans
Self-employed523%1893%even
2-10 employees1549%5379%even
11-50 employees24714%91115%even
51-200 employees38621%1,38922%even
201-500 employees24814%87814%even
501-1000 employees18210%61310%even
1001-5000 employees26915%88414%even
5001-10000 employees815%2444%even
10,001+ employees17910%61710%even
By industry
SegmentAmazon SQSshareApache KafkashareLeans
Technology & software94853%3,36854%even
Business & finance services41623%1,35522%even
Manufacturing & industry955%4087%even
Media & content794%2414%even
Commerce & trade553%1893%even
Consumer services & leisure372%1132%even
Property & construction292%611%even
Transport, logistics & rental282%1032%even
Public, community & associations251%952%even
Utilities & infrastructure241%1332%even
Hospitality & travel231%––outside top 12
Automotive201%681%even
Health care––661%outside top 12
By country
SegmentAmazon SQSshareApache KafkashareLeans
United States1,11662%3,57457%Amazon SQS
United Kingdom1337%4277%even
Brazil613%1382%even
Germany553%2574%even
India553%2063%even
Canada412%1052%even
Australia282%701%even
France261%1853%even
Netherlands171%851%even
Japan151%––outside top 12
Sweden141%741%even
Singapore141%––outside top 12
Poland––851%outside top 12
Spain––671%outside top 12
Postings by team (share of each tool's postings)
SegmentAmazon SQSshareApache KafkashareLeans
Software engineering3,74072%19,13158%Amazon SQS
Data & AI51510%7,75023%Apache Kafka
IT operations & business systems3196%1,8936%even
Engineering (non-software)421%3431%even
Product, program & project management291%3591%even
Sales120%1911%even
Customer service & success110%770%even
Quality, safety & environment90%620%even
General management & consulting80%400%even
construction and civil70%380%even
manufacturing and production50%20%even
Legal, compliance & risk30%250%even
Unclassified30%900%even
logistics warehouse and transport20%100%even
Education & training10%50%even
Marketing & communications10%110%even
Finance & accounting––250%outside top 12
Design & UX––80%outside top 12
Administration & office––70%outside top 12
Human resources––60%outside top 12
Business development & strategy––50%outside top 12
skilled trades and field service––50%outside top 12
facilities cleaning and security––30%outside top 12
Retail & store operations––30%outside top 12
arts media and entertainment––20%outside top 12
hospitality and food service––20%outside top 12
Travel, leisure & events––20%outside top 12
healthcare clinical––10%outside top 12
research and science––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Apache Kafka is named by 6,262 companies in job postings and Amazon SQS by 1,798; 908 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/amazon-sqs-vs-apache-kafka)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Amazon SQS vs Apache Kafka: questions

Which is more used, Amazon SQS or Apache Kafka?

By companies naming it in their own job postings, Apache Kafka (6,262) over Amazon SQS (1,798). By website-and-DNS footprint, Apache Kafka (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Amazon SQS?

44% of Amazon SQS companies have 2 to 200 employees, against 45% for Apache Kafka. 29% of Amazon SQS companies have over 1,000 employees, against 28% for Apache Kafka.

Do companies run both?

908 companies name both in their postings, usually Amazon SQS in marketing and Apache Kafka in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

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