Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEApple App Store VS Google Play_
As of 4 November 2026, Google Play is named by 639 companies and Apple App Store by 679; Apple App Store skews to companies under 200 people (61% vs 62%), Google Play to companies over 1,000 (17% vs 18%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Apple App Store's script and mail records show on hundreds of thousands of small sites, Google Play rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Apple App Store: 2–200 employees
- 61%
- Google Play: 2–200 employees
- 62%
- Apple App Store: 1,000+ employees
- 18%
- Google Play: 1,000+ employees
- 17%
- Postings per company, 90 days
- 3.4 · 3.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Apple App Store | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 31 | 5% | 30 | 5% | even |
| 2-10 employees | 93 | 14% | 93 | 15% | even |
| 11-50 employees | 175 | 26% | 171 | 27% | even |
| 51-200 employees | 144 | 21% | 129 | 20% | even |
| 201-500 employees | 78 | 11% | 75 | 12% | even |
| 501-1000 employees | 38 | 6% | 35 | 5% | even |
| 1001-5000 employees | 61 | 9% | 52 | 8% | even |
| 5001-10000 employees | 19 | 3% | 13 | 2% | even |
| 10,001+ employees | 40 | 6% | 41 | 6% | even |
| Segment | Apple App Store | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 381 | 56% | 365 | 57% | even |
| Business & finance services | 126 | 19% | 109 | 17% | even |
| Media & content | 56 | 8% | 59 | 9% | even |
| Manufacturing & industry | 25 | 4% | 25 | 4% | even |
| Commerce & trade | 21 | 3% | 18 | 3% | even |
| Consumer services & leisure | 19 | 3% | 20 | 3% | even |
| Public, community & associations | 12 | 2% | 10 | 2% | even |
| Automotive | 8 | 1% | 7 | 1% | even |
| Health care | 8 | 1% | 6 | 1% | even |
| Property & construction | 7 | 1% | 6 | 1% | even |
| Transport, logistics & rental | 6 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 6 | 1% | 6 | 1% | even |
| Hospitality & travel | – | – | 4 | 1% | outside top 12 |
| Segment | Apple App Store | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| United States | 346 | 51% | 307 | 48% | Apple App Store |
| India | 58 | 9% | 56 | 9% | even |
| United Kingdom | 43 | 6% | 38 | 6% | even |
| Germany | 19 | 3% | 16 | 3% | even |
| Canada | 17 | 3% | 19 | 3% | even |
| France | 17 | 3% | 14 | 2% | even |
| Poland | 13 | 2% | 10 | 2% | even |
| Brazil | 12 | 2% | 12 | 2% | even |
| Sweden | 10 | 1% | 12 | 2% | even |
| Australia | 9 | 1% | 11 | 2% | even |
| Spain | 9 | 1% | 11 | 2% | even |
| Italy | 9 | 1% | 9 | 1% | even |
| Segment | Apple App Store | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 1,919 | 63% | 2,168 | 70% | Google Play |
| Marketing & communications | 204 | 7% | 135 | 4% | Apple App Store |
| Product, program & project management | 103 | 3% | 95 | 3% | even |
| Data & AI | 91 | 3% | 63 | 2% | even |
| IT operations & business systems | 86 | 3% | 93 | 3% | even |
| Legal, compliance & risk | 71 | 2% | 60 | 2% | even |
| Design & UX | 69 | 2% | 52 | 2% | even |
| Sales | 43 | 1% | 21 | 1% | even |
| Customer service & success | 33 | 1% | 32 | 1% | even |
| Unclassified | 33 | 1% | 13 | 0% | even |
| Engineering (non-software) | 20 | 1% | 14 | 0% | even |
| Business development & strategy | 18 | 1% | 17 | 1% | even |
| Finance & accounting | 15 | 0% | 17 | 1% | even |
| Human resources | 12 | 0% | 4 | 0% | even |
| arts media and entertainment | 7 | 0% | 20 | 1% | even |
| General management & consulting | 6 | 0% | 4 | 0% | even |
| Quality, safety & environment | 6 | 0% | 4 | 0% | even |
| Education & training | 4 | 0% | 4 | 0% | even |
| procurement and purchasing | 4 | 0% | – | – | outside top 12 |
| skilled trades and field service | 3 | 0% | – | – | outside top 12 |
| Administration & office | 2 | 0% | 4 | 0% | even |
| construction and civil | 2 | 0% | 2 | 0% | even |
| logistics warehouse and transport | 2 | 0% | 7 | 0% | even |
| real estate and property | 2 | 0% | 2 | 0% | even |
| Retail & store operations | 2 | 0% | 2 | 0% | even |
| hospitality and food service | 1 | 0% | 2 | 0% | even |
| manufacturing and production | 1 | 0% | 8 | 0% | even |
| public safety and protective services | 1 | 0% | 1 | 0% | even |
| agriculture and environment | – | – | 1 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
| research and science | – | – | 1 | 0% | outside top 12 |
| social care and community | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Apple App Store →
Companies using Google Play →
consumer platforms marketplaces ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Play is named by 639 companies in job postings and Apple App Store by 679; 1,016 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/apple-app-store-vs-google-play)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Apple App Store vs Google Play: questions
Which is more used, Apple App Store or Google Play?
By companies naming it in their own job postings, Apple App Store (679) over Google Play (639). By website-and-DNS footprint, Google Play (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Apple App Store?
61% of Apple App Store companies have 2 to 200 employees, against 62% for Google Play. 18% of Apple App Store companies have over 1,000 employees, against 17% for Google Play.
Do companies run both?
1,016 companies name both in their postings, usually Apple App Store in marketing and Google Play in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Apple App Store or Google Play, and get 1,000 records free.