Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEApple App Store VS TikTok Shop_
As of 4 November 2026, TikTok Shop is named by 315 companies and Apple App Store by 679; Apple App Store skews to companies under 200 people (61% vs 46%), TikTok Shop to companies over 1,000 (22% vs 18%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Apple App Store's script and mail records show on hundreds of thousands of small sites, TikTok Shop rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Apple App Store: 2–200 employees
- 61%
- TikTok Shop: 2–200 employees
- 46%
- Apple App Store: 1,000+ employees
- 18%
- TikTok Shop: 1,000+ employees
- 22%
- Postings per company, 90 days
- 3.4 · 3.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Apple App Store | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 31 | 5% | 29 | 9% | TikTok Shop |
| 2-10 employees | 93 | 14% | 26 | 8% | Apple App Store |
| 11-50 employees | 175 | 26% | 55 | 17% | Apple App Store |
| 51-200 employees | 144 | 21% | 64 | 20% | even |
| 201-500 employees | 78 | 11% | 42 | 13% | even |
| 501-1000 employees | 38 | 6% | 29 | 9% | TikTok Shop |
| 1001-5000 employees | 61 | 9% | 26 | 8% | even |
| 5001-10000 employees | 19 | 3% | 10 | 3% | even |
| 10,001+ employees | 40 | 6% | 34 | 11% | TikTok Shop |
| Segment | Apple App Store | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 381 | 56% | 26 | 8% | Apple App Store |
| Business & finance services | 126 | 19% | 59 | 19% | even |
| Media & content | 56 | 8% | 17 | 5% | Apple App Store |
| Manufacturing & industry | 25 | 4% | 85 | 27% | TikTok Shop |
| Commerce & trade | 21 | 3% | 101 | 32% | TikTok Shop |
| Consumer services & leisure | 19 | 3% | 8 | 3% | even |
| Public, community & associations | 12 | 2% | 6 | 2% | even |
| Automotive | 8 | 1% | 2 | 1% | even |
| Health care | 8 | 1% | 3 | 1% | even |
| Property & construction | 7 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | 6 | 1% | 3 | 1% | even |
| Utilities & infrastructure | 6 | 1% | 2 | 1% | even |
| Hospitality & travel | – | – | 2 | 1% | outside top 12 |
| Segment | Apple App Store | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| United States | 346 | 51% | 184 | 58% | TikTok Shop |
| India | 58 | 9% | – | – | outside top 12 |
| United Kingdom | 43 | 6% | 25 | 8% | even |
| Germany | 19 | 3% | 25 | 8% | TikTok Shop |
| Canada | 17 | 3% | 8 | 3% | even |
| France | 17 | 3% | 6 | 2% | even |
| Poland | 13 | 2% | – | – | outside top 12 |
| Brazil | 12 | 2% | 7 | 2% | even |
| Sweden | 10 | 1% | – | – | outside top 12 |
| Australia | 9 | 1% | 3 | 1% | even |
| Spain | 9 | 1% | – | – | outside top 12 |
| Italy | 9 | 1% | – | – | outside top 12 |
| Singapore | – | – | 8 | 3% | outside top 12 |
| MY | – | – | 6 | 2% | outside top 12 |
| PH | – | – | 5 | 2% | outside top 12 |
| TH | – | – | 5 | 2% | outside top 12 |
| ID | – | – | 4 | 1% | outside top 12 |
| Segment | Apple App Store | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 1,919 | 63% | 10 | 1% | Apple App Store |
| Marketing & communications | 204 | 7% | 677 | 51% | TikTok Shop |
| Product, program & project management | 103 | 3% | 20 | 2% | even |
| Data & AI | 91 | 3% | 13 | 1% | even |
| IT operations & business systems | 86 | 3% | 6 | 0% | Apple App Store |
| Legal, compliance & risk | 71 | 2% | 3 | 0% | Apple App Store |
| Design & UX | 69 | 2% | 31 | 2% | even |
| Sales | 43 | 1% | 108 | 8% | TikTok Shop |
| Customer service & success | 33 | 1% | 22 | 2% | even |
| Unclassified | 33 | 1% | 4 | 0% | even |
| Engineering (non-software) | 20 | 1% | 4 | 0% | even |
| Business development & strategy | 18 | 1% | 50 | 4% | TikTok Shop |
| Finance & accounting | 15 | 0% | 24 | 2% | even |
| Human resources | 12 | 0% | 3 | 0% | even |
| arts media and entertainment | 7 | 0% | 38 | 3% | TikTok Shop |
| General management & consulting | 6 | 0% | 10 | 1% | even |
| Quality, safety & environment | 6 | 0% | 4 | 0% | even |
| Education & training | 4 | 0% | 1 | 0% | even |
| procurement and purchasing | 4 | 0% | 7 | 1% | even |
| skilled trades and field service | 3 | 0% | – | – | outside top 12 |
| Administration & office | 2 | 0% | 2 | 0% | even |
| construction and civil | 2 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | 2 | 0% | 19 | 1% | even |
| real estate and property | 2 | 0% | 3 | 0% | even |
| Retail & store operations | 2 | 0% | 35 | 3% | TikTok Shop |
| hospitality and food service | 1 | 0% | – | – | outside top 12 |
| manufacturing and production | 1 | 0% | – | – | outside top 12 |
| public safety and protective services | 1 | 0% | 1 | 0% | even |
| social care and community | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Apple App Store →
Companies using TikTok Shop →
consumer platforms marketplaces ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
TikTok Shop is named by 315 companies in job postings and Apple App Store by 679; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/apple-app-store-vs-tiktok-shop)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Apple App Store vs TikTok Shop: questions
Which is more used, Apple App Store or TikTok Shop?
By companies naming it in their own job postings, Apple App Store (679) over TikTok Shop (315). By website-and-DNS footprint, TikTok Shop (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Apple App Store?
61% of Apple App Store companies have 2 to 200 employees, against 46% for TikTok Shop. 18% of Apple App Store companies have over 1,000 employees, against 22% for TikTok Shop.
Do companies run both?
0 companies name both in their postings, usually Apple App Store in marketing and TikTok Shop in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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with the person who owns it
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