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Arduino VS ESP32_

As of 4 November 2026, ESP32 is named by 220 companies and Arduino by 467; Arduino skews to companies under 200 people (52% vs 62%), ESP32 to companies over 1,000 (19% vs 30%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Arduino's script and mail records show on hundreds of thousands of small sites, ESP32 rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Arduino: 2–200 employees
52%
ESP32: 2–200 employees
62%
Arduino: 1,000+ employees
30%
ESP32: 1,000+ employees
19%
Postings per company, 90 days
1.8 · 1.6
Website or DNS footprint
0 · 0
467companies name Arduino
220companies name ESP32
99name both
837 · 352postings in 90 days, Arduino · ESP32
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentArduinoshareESP32shareLeans
Self-employed133%73%even
2-10 employees6013%3315%ESP32
11-50 employees10322%5525%ESP32
51-200 employees7917%4922%ESP32
201-500 employees4610%2310%even
501-1000 employees276%115%even
1001-5000 employees6213%2511%even
5001-10000 employees184%73%even
10,001+ employees5913%105%Arduino
By industry
SegmentArduinoshareESP32shareLeans
Manufacturing & industry17437%7635%Arduino
Consumer services & leisure6614%157%Arduino
Technology & software6614%5726%ESP32
Business & finance services4710%2612%even
Public, community & associations276%73%Arduino
Media & content214%42%Arduino
Automotive174%84%even
Commerce & trade143%157%ESP32
Utilities & infrastructure143%52%even
Property & construction102%42%even
Health care41%––outside top 12
Transport, logistics & rental41%––outside top 12
Agriculture & forestry––31%outside top 12
By country
SegmentArduinoshareESP32shareLeans
United States23951%9644%Arduino
Germany5612%2511%even
India245%2210%ESP32
France174%52%even
United Kingdom174%63%even
Canada143%42%even
Singapore92%––outside top 12
Netherlands82%31%even
Spain71%63%even
Switzerland61%42%even
Sweden61%––outside top 12
Italy51%31%even
Poland––63%outside top 12
Australia––31%outside top 12
Postings by team (share of each tool's postings)
SegmentArduinoshareESP32shareLeans
Engineering (non-software)43940%12822%Arduino
Software engineering23722%20936%ESP32
Education & training424%20%Arduino
Data & AI202%122%even
skilled trades and field service202%81%even
research and science192%61%even
Sales192%31%even
Design & UX151%51%even
Product, program & project management151%61%even
IT operations & business systems121%173%even
Unclassified91%20%even
Quality, safety & environment71%20%even
arts media and entertainment30%81%even
Marketing & communications30%234%ESP32
social care and community30%––outside top 12
Customer service & success20%20%even
hospitality and food service10%––outside top 12
manufacturing and production10%10%even
procurement and purchasing10%––outside top 12
real estate and property10%10%even
Finance & accounting––163%outside top 12
Administration & office––142%outside top 12
logistics warehouse and transport––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

ESP32 is named by 220 companies in job postings and Arduino by 467; 99 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/arduino-vs-esp32)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Arduino vs ESP32: questions

Which is more used, Arduino or ESP32?

By companies naming it in their own job postings, Arduino (467) over ESP32 (220). By website-and-DNS footprint, ESP32 (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Arduino?

52% of Arduino companies have 2 to 200 employees, against 62% for ESP32. 30% of Arduino companies have over 1,000 employees, against 19% for ESP32.

Do companies run both?

99 companies name both in their postings, usually Arduino in marketing and ESP32 in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every company on either tool,
with the person who owns it

Filter on Arduino or ESP32, and get 1,000 records free.

  1. 01Sign up, no card
  2. 02Connect Claude, ChatGPT or an API key
  3. 03Ask for your market, 1,000 records free